Overview
Work History
Skills
Certification
Timeline
Generic

Joseph Nguyen

Portland,OR

Overview

6
6
years of professional experience
1
1
Certification

Work History

Paid Search Manager

Merge
10.2022 - Current
  • Managed multiple Paid Search accounts within Healthcare, Ecommerce, and Real Estate verticals.
  • Led and mentored three direct reports as a Paid Search Manager, fostering their professional growth and optimizing team productivity.
  • Collaborated with cross-functional teams to integrate paid search efforts into overall marketing strategy.
  • Reduced cost per acquisition through continuous monitoring and adjustment of keyword bids and ad placements.

Paid Search Manager

Obility
06.2021 - 10.2022
  • Managed and produced results for a variety of B2B Paid Search accounts with budgets ranging from $25,000 - $150,000 per month.
  • Create and launch strategic Paid Search campaigns (Search, Display, Youtube, and Performance Max) while developing ongoing strategy for account expansion.
  • Present routine Action Items and Monthly Reports to stakeholders to measure success of campaigns.
  • Produced data-driven results by optimizing off of ad platform data and offline lead data.

PPC Strategist

Tuff Digital
10.2020 - 04.2021
  • Collaborated with other Channel Experts and departments (Social, SEO, and Email) to create holistic success and bring positive ROI for clients.
  • Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
  • Created and optimized strategic Search, Youtube, Shopping and Display Campaigns that brought quality traffic and achieved client KPI objectives
  • Tracked campaign success through building weekly performance reports and used that data to drive positive changes week over week.

Senior Digital Marketing Specialist

Logical Position
04.2018 - 09.2020
  • Audited Google Ads performance for businesses owners on a daily basis to identify opportunities to increase their revenue and other relevant KPIs.
  • Maintained up to date with ad certifications and industry trends to implement best practices or new potential strategies for clients.
  • Achieved sales quota goals of 4 new clients onboarded each month for Paid Media management

Skills

  • Google Ads Editor / Bing Ads Editor
  • SA360
  • Semrush/Spyfu
  • GA4
  • Google Tag Manager
  • Looker Studio

Certification

  • Google Ads Search Certification
  • Google Ads Shopping Certification
  • Digital Marketing Institute - Professional Certificate In Digital Marketing
  • Meta - Certified Digital Marketing Associate
  • Linkedin Ads Certification

Timeline

Paid Search Manager

Merge
10.2022 - Current

Paid Search Manager

Obility
06.2021 - 10.2022

PPC Strategist

Tuff Digital
10.2020 - 04.2021

Senior Digital Marketing Specialist

Logical Position
04.2018 - 09.2020

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Joseph Nguyen