Joseph Peralta
Banana Republic, LLC
Pacifica,United States
36
years of professional experience
Organized and detail-oriented worker with vast work experience. Former Vice President/General Manager of a top Filipino American newspaper company in the United States, with over 23 years of managerial experience, developing relationships with clients, vendors and partner organizations. Excels in developing efficient processes, ensuring high standards and aligning efforts with organizational goals. Forward-thinking and proactive with achievements across sales, marketing, advertising and executive management. Known for a collaborative approach and commitment to excellence. Looking for a career that makes use of my skills and work experience and provides an opportunity for advancement.
Work History
Permanent Lead
6 Years 9 Months- Promoted to Permanent Lead position in April 2026. Works with Banana Republic management team to ensure that all store associates follow procedures and best business practices implemented by Gap Inc. Submits reports with analysis of daily store performance during closing shifts.
- Self motivated, with a strong sense of personal responsibility and works effectively in fast-paced environments. Able to work effectively in a team environment, providing support and guidance to team members.
- Passionate about learning new procedures and programming for continual improvement, and works flexible hours.
- Received Golden Stylist of the Month award at the Burlingame location and the Customer Centered Service Award at the Hillsdale location.
- Started as a part-time associate in 2019, and became a stylist in 2022. Promoted to Acting Lead in February 2026.
Vice President & General Manager
3 Years 3 Months- Managed day-to-day operations of the company’s bureau in the Northern California region. As part of the company’s sales team, trained sales personnel on selling advertising space, conducted presentations with prospective newspaper clients, devised advertising plans for them, assisted clients with their ad designs, and ensured clients’ needs were met.
- Proofread and edited content for Northern California Asian Journal, San Diego Asian Journal, and Los Angeles Asian Journal editions. As backup editor, reviewed eight to 10 articles weekly submitted by writers, contributors, and columnists for content and adherence to Asian Journal editorial policies. Also found content for community pages for those editions.
- Go on press coverages, take photos and write stories as requested by editorial team and newspaper publishers
- Sent correspondence and letters to clients, organizations, and business/non-business entities.
- Translated ad content from English to Tagalog as requested by clients and the production department.
- Represented publishers at various events, including meetings with ad agencies and clients, community gatherings, festivals, and meetings with nonprofit groups.
- Developed the delivery route for the company’s drivers in specific areas of Northern California. Also assisted with newspaper delivery during the first four years of operations in the region.
Associate Editor
6 Years 9 Months- Chose editorial content, edited, laid out, and proofread Los Angeles Midweek (2 sections), Los Angeles Weekend (3 sections), and Las Vegas editions (1 section). Managed editorial content and layout of the Filipino Consumer Directory for a couple of years.
- Cultivated and maintained relationships with the newspapers’ columnists, contributors and writers, and advised them of any changes in editorial policies. Also reviewed submissions for spelling/grammatical errors and content
- Attended various events organized by the editorial department and publishers, including State Visits by Philippine presidents and other government officials, press conferences, community gatherings, and festivals/expositions. Took photos and wrote stories for these events.
- As back-up graphic artist, designed ad layouts for newspaper clients using Aldus Pagemaker, Aldus Freehand and CorelDraw
- Additionally worked at the front desk/reception area, answering phone calls, taking down messages, and directing calls to different departments
Associate Editor/Assistant Editor-in-Chief
4 Years 3 Months- Served as Associate Editor for TM Herald and Assistant Editor-in-Chief of Philippine Times, choosing editorial content, editing, layout, and proofreading for 2 sections of TM Herald and 1 section of Philippine Times.
- Coordinated relationships with newspaper columnists, contributors, and writers to ensure timely and relevant content, fostering collaboration and enhancing editorial offerings
- Attended press conferences, community gatherings, and other events to take photos and write articles.
- As graphic artist, designed ad layouts for new clients using Aldus Pagemaker and Aldus Freehand. Also in charge of handling vertical camera for photos/images used in newspapers and ad layouts
- Worked part-time as an account manager for the company, selling advertising space and assisting clients with their ad layouts
- On occasion, delivered newspapers to the Southbay and Orange County areas
- Additionally assigned to work in other businesses of company owner: picked up and processed ocean and air cargo for RCT Cargo; processed remittances for RCT Remittance; and made airline ticket reservations via PARS and Apollo systems for RCT Travel and Tours
Account Executive
7 Months- Supported San Diego Bureau Chief in client meetings and relationship building with community organizations and business professionals
- Presented advertising opportunities to prospective clients and collaborated on ad layouts/design
- Created advertorials and press releases to enhance visibility and engagement for newspaper clients
- Delivered newspapers throughout San Diego region to ensure timely distribution.
Education
Bachelor of Science - Business Management
Skills
Client support
Customer service and engagement
Relationship building and retention
Targeted marketing
Staff management
Analytical skills
Detail-oriented
Data entry accuracy
Verbal/written communication
Confidentiality management
Quick learner
Timeline
Permanent Lead
Banana Republic, LLC
11.2019 - CurrentRead More
Vice President & General Manager
Asian Journal Publications Inc.
04.2002 - 07.2005Read More
Associate Editor
Asian Journal Publications Inc.
07.1995 - 04.2002Read More
Associate Editor/Assistant Editor-in-Chief
Double Peak Investments, Inc.
04.1991 - 07.1995Read More
Account Executive
TM Herald
09.1990 - 04.1991Read More
Ateneo De Manila University
Bachelor of Science from Business Management
Read More