JOSEPH PEREKUPKA
New York Metro Area
Summary
Forward-Looking Executive, Problem Solver, and Strategist with an entrepreneurial spirit driven to transform healthcare through the integration of disruptive and emerging technologies. Trusted advisor with integrity, intellectual curiosity, adaptability, and a holistic business perspective.
Overview
20
20
years of professional experience
Work History
Chief Executive Officer
FREESPIRA, Inc.
Kirkland, WA
06.2022 - Current
- Company Overview: Medical Technology/ Digital Therapeutic Company – Behavioral Health Treatments
- Develop and implement a Orchestrate a -Architect new strategic plan with , corporate objectives, and a revised commercial model to position the company for rapid revenue generation
- Restructuring the company Restructure the company to focus to capitalize on the priority markets Navigated a company restructuring to position the organization on the right priorities and markets
- Oversee all operations, financial management, and commercial functions
- Deliver positive revenue growth for 2 consecutive years without adding new executives or sales talent
- Spearhead the introduction of data analytics to evaluate departmental performance and inform decision-making
- Leverage market intelligence and analytics to drive value and operational excellence
- Develop innovative at-risk reimbursement pathways with payers, including VA and Medicaid, to create new revenue opportunities
- Medical Technology/ Digital Therapeutic Company – Behavioral Health Treatments
Chief Commercial Officer
Freespira, Inc.
Kirkland , WA
08.2019 - 07.2021
- Created and executed strategies, for commercial and government markets.
- Oversaw 30% YOY revenue growth, launched the first new customer in 24 months, and achieved the highest revenue quarter in the company’s history during the pandemic.
- Led sales and customer success teams, and restructured departments to ensure the successful execution of objectives.
- Re-engineered the patient journey process for efficiency and an enhanced experience, improving retention, outcomes, and satisfaction.
- Led the commercial payer engagement strategy, hiring & directing new payer sales team and managing the sales cycle.
- Developed specific messaging platforms for payers, employers, government, and MBHOs.
- Presented commercial sales strategy and performance at quarterly board meetings.
Chief Commercial Officer
Eversana
Yardley, PA
07.2021 - 06.2022
- Company Overview: Digital Therapeutic Division– MedRhythms Program
- Served as the commercial lead for a Pre-FDA clearance digital therapeutic focused on neurological disorders; created a launch strategy for their stroke product and executed a successful commercial strategy from launch through 5 years
- Developed and managed the commercial readiness for the company’s first digital therapeutic product, including market access, patient services, sales, and marketing strategies
- Generated the demand forecast demonstrating a significant revenue ramp, achieving full market penetration within 5 years of launch
- Hired and mentored field force team, including MSLs, Payer Sales Specialists, Sales Management, and Field Sales
- Leveraged relationships with key payers to develop lucrative an appropriate payer/market access strategies
- Digital Therapeutic Division– MedRhythms Program
SVP/GM of North America
BrainsWay, Ltd
Hackensack, Israel
09.2015 - 09.2019
- Company Overview: Neuromodulation Medical Device Manufacturer
- Led the company from initial commercial launch through successful IPO, created a US subsidiary organization, and developed go-to-market and reimbursement strategies
- Served as GM with P&L responsibility for all North American Sales, Strategic Planning, Marketing, Operations, and Customer Service
- Realized US business profitability within one year, captured 20% of market share in new product launch, and grew revenue by 147% to achieve market leader status within two years
- Increased warranty revenue by 200% and offset $400,000+ in clinical team costs with innovative department restructuring
- Spearheaded and managed rebranding initiative from ideation to website launch
- Reduced customer attrition by designing an algorithm to identify the optimal point for support staff addition
- Created a program to monitor product malfunctions, recurring issues, and costs associated with service issues
- Neuromodulation Medical Device Manufacturer
Director of National Accounts/Field Marketing
Biotronik, Inc.
Lake Oswego, OR
10.2014 - 06.2015
- Company Overview: Cardiology Medical Device Manufacturer
- Competitively recruited to assist in creating a new field marketing program and leverage expertise at the national contracting level to expand product footprint
- Cardiology Medical Device Manufacturer
Sr. Regional Sales Director
St. Jude Medical, Inc.
Austin, TX
06.2005 - 10.2014
- Company Overview: Cardiology Medical Device Manufacturer
- Progressively promoted multiple times to positions of greater responsibility, ultimately managing a team of 3 Territory Managers and 35 Field Sales Reps and increasing revenue generation from $30MM to $45MM over 5 years
- Cardiology Medical Device Manufacturer
Education
MBA Degree - Management and Finance
Fordham University Gabelli School of Management
New York, NYBachelor of Science - Marketing, Business Law
Pennsylvania State University
State College, PAExecutive Training Program -
Harvard University
CambridgeExecutive Training Program -
University of Texas
AustinSkills
- Fundraising Expertise
- Strategic Leadership
- Commercialization
- Go-to-market strategy
- Operations
- Fiscal management
- MedCity News contributing editor
- Media interviews
- Speaking engagements
- Board Director
Leadership Highlights
Medtech Leader with a proven track record in the commercialization of medical devices, digital therapeutics, capital equipment, and pharmaceutical/biotech companies ranging in size from start-up to Fortune 500.
- Closed a $10MM financing round in 2024, despite being one of the most difficult environments in the last 10 years.
- Orchestrated the turnaround of a company facing a potential shutdown to 2 years of positive revenue growth.
- Re-envisioned product value proposition to successfully commercialize a digital therapeutic with government markets, commercial health plans, and Medicaid MCOs, increasing revenue by 2.5X growth YOY.
- Executed both the largest commercial and Medicaid health plan contracts in company history, exceeding forecasted adoption rates using an innovative digital marketing plan.
- Created a unique patient engagement program utilizing a health impactability tool to identify and prioritize members based on outcomes potential and then deploy a targeted direct member outreach campaign to engage health plan membership.
- Established the US subsidiary for an OUS organization focused on novel neuromodulation treatment, achieving revenue growth that surpassed $20MM in 3 years.
Timeline
Chief Executive Officer
FREESPIRA, Inc.
06.2022 - Current
Chief Commercial Officer
Eversana
07.2021 - 06.2022
Chief Commercial Officer
Freespira, Inc.
08.2019 - 07.2021
SVP/GM of North America
BrainsWay, Ltd
09.2015 - 09.2019
Director of National Accounts/Field Marketing
Biotronik, Inc.
10.2014 - 06.2015
Sr. Regional Sales Director
St. Jude Medical, Inc.
06.2005 - 10.2014
MBA Degree - Management and Finance
Fordham University Gabelli School of Management
Bachelor of Science - Marketing, Business Law
Pennsylvania State University
Executive Training Program -
Harvard University
Executive Training Program -
University of Texas
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