Joe Princiotta

Lead FP&A for Fender’s global software business (~$30M), owning budgeting, forecasting, and exec reporting across D2C and retail

• Partner closely with C-level and senior leadership across Finance, Sales, Product, and GTM to influence strategic decisions and align revenue initiatives with company priorities
• Developed 3-year financial models for strategic investments in AI and subscription expansion, supporting long-term growth planning and executive decision-making
• Owned revenue modeling across subscription and perpetual products, including pricing, churn, LTV/CAC, and conversion funnels to optimize financial performance
• Built and scaled core KPI frameworks (MAU, Paid MAU, APU, churn, LTV), translating complex data into clear, actionable insights for executive audiences
• Designed and implemented improvements to forecasting and reporting processes, increasing scalability and accuracy in a high-growth environment
• Led cross-functional analyses on launches, promotions, and subscription initiatives, driving ROI-focused decision-making and execution against business priorities
• Mentored junior team members and fostered a high-ownership, results-driven culture within the finance function

• Lead financial planning for North America (forecast, budget, exec reporting)
• Prepare executive materials and monthly performance narratives (MTD/QTD/YTD)
• Analyze KPIs (margin, artist investment, cash flow) to drive recommendations
• Partner with Accounting/Finance to improve reporting and planning processes
• Manage and develop team of 3 analysts

• Lead Analyst on all requests surrounding FP&A: client/office revenue trends, budget templates, quarterly re-forecasts, Op Ex analysis, KPI metrics, and monthly close process
• Created financial presentations for executive leadership, enhancing visibility across 5 global offices
• Assisted FP&A Director with ad-hoc analysis and modeling to inform strategic decisions