Dynamic Strategic Sales Manager with proven success at BIC Graphic, driving a 27% sales increase and optimizing sales pipelines. Expert in Salesforce and strategic planning, adept at building professional relationships and delivering impactful client presentations. Committed to exceeding forecasts and enhancing customer engagement through innovative solutions.
Overview
21
21
years of professional experience
Work History
Strategic Sales Manager
Bel Promo
12.2024 - Current
Manage assigned accounts by proactively contacting and meeting with customers daily offering selling ideas, pricing, and information to grow sales and exceed forecast goals
Identify pain points for customers and offer solutions to those needs to influence a customer’s decision to buy
Follow up on daily quotes and large orders to secure new and repeat business; work cross functionally to ensure an excellent customer experience
Collect and analyze sales data, trends and competition; document all sales activities and details in the CRM
Enterprise Business Manager
ePromos Promotional Products
Wayne, NJ
11.2023 - 11.2024
Execute annual clients merchandise Roadshow initiatives, working collaboratively with the entire ePromos account team on product selection, pricing, catalog, logistics, and all other details as they relate to ensuring a successful execution
Manage Fortune 500 companies & deliver personalized service and customized promotional solutions
Present quarterly business reviews and proposals to C-level executives, effectively communicating value propositions and securing additional business opportunities
Collaborate with the marketing team to create an effective business plan to increase orders
Work with the sales team to develop a growth and penetration strategy for the assigned enterprise level client always seeking to understand their pain points, areas of growth, and how to be a strategic business partner– not just a supplier
National Account Manager
BIC Graphic USA/Koozie Group
Wayne, NJ
07.2012 - 11.2023
High profile manager with the task of sustaining and growing some of the industry's largest National Accounts in the Promotional Product Industry, territory of $28M plus in annual sales
50% of travel in my territory
Exceeded forecast by 27% in 2022, which was top in the field sales group of 23 reps
Monthly distributor meetings to identify trends & opportunities in their customer industries
This establishes a fresh go-to-market strategy, 60-70% of our meetings uncover new business opportunities
This enabled me to guide my distributors towards positive trends which increased their annual revenue and my personal goal to consistently exceed 110% forecast
Promoted to position of National Account Manager to manage the largest distributor customers
I was awarded this position for consistently exceeding forecast and meeting company objectives
Developed and maintained relationships with executive teams of national accounts, as well as working closely with the sales representatives and the end users
Responsible for selecting, managing, and presenting over 2,500 SKU in our product mix which include writing instruments, stationary, bags, drinkware, technology, awards, apparel, health wellness & safety and calendars
Internal collaboration with the marketing team to develop promotional campaigns for new and existing products each quarter
Grew our core brand awareness by 10%, this was achieved by increasing market penetration with customer-focused approaches
Developed annual marketing plans
Effectively managed sales/marketing budgets to increase distribution of our product offerings
Ultimately fulfilled customer needs
Maintained updated knowledge on products, services and new offerings through continuing education and advanced training
Leveraged Salesforce (CRM) skills to input and compile data gathered from various sources for the past 6 years
Special Markets Manager/National Account Manager
BIC GRAPHIC
Wayne, NJ
09.2004 - 07.2012
National coverage Hospitality/Hotel/Casino Division, responsible for $18M annual sales
(Oct 2006 - Jun 2012)
Increased sales from $14M - $18M (+38%)
178MM units of in-room pens annually
Also, digital print, in-room paper and padfolios
Attended annual conferences for Marriott, Hilton, Choice, Wyndham, and several annual industry shows
Northeast Pharmaceutical territory, responsible for $17M annual sales
(Aug 2004 - Oct 2006)
Increased sales from $14M - $16.5M (+18%)
Distributor base 35 plus distributors and 400 sales reps
Annual contract negotiations with Marriott, Hilton, Choice Hotels, Wyndham, IHG, Best Western, Disney, Cruise Lines and Avendra
This included quarterly business review meetings with all corporate offices
Negotiate all product costs with the Client and establish the sell price through distribution
This was for both Pharmaceutical and Hospitality divisions
Provided product advertising solutions for major Pharmaceutical Companies that best fit their product launches
Conducted joint sales presentations with our distributors and the end users
Managed a team of 4 Elite Customer Service Representatives working closely to ensure the highest level of service and a positive customer experience
Education
Bachelor of Science -
Arizona State University
Tempe, AZ
Skills
Sales Pipeline Optimization
Strategic Planning Expertise
Salesforce (CRM)
OBIA (Oracle)
SaaS Proficiency
Building Professional Relationships
Strong Oral and Written Skills
Client Engagement Presentations
Account Development
Expertise in Contract Negotiation
Complaint Handling Expertise
Strategic Problem Resolution
Sales Projections
Accomplishments
Account Manager/National Account Manager of the year 2006, 2012, 2015 & 2019
Operations & Administration Lead | Executive Support, AP/AR, HR, Payroll & Financial Reconciliations at AGMD Group Inc. / Promo Guyz / Lakshmi Ji LogisticsOperations & Administration Lead | Executive Support, AP/AR, HR, Payroll & Financial Reconciliations at AGMD Group Inc. / Promo Guyz / Lakshmi Ji Logistics