Joseph Schons
Portland,OR
Summary
Strategic and data-driven marketing professional with 10+ years of experience managing paid media campaigns across Google Ads, Meta, and Microsoft. Expert in conversion tracking, performance analysis, and campaign optimization using tools such as GA4, Tag Manager, and Looker Studio.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Paid Media Marketing Consultant
Freelance
09.2024 - Current
- Conducted in-depth keyword research to guide PPC strategy.
- Developed and optimized campaigns across Google Ads and Microsoft Ads.
- Analyzed performance via GA4, GTM, and Looker Studio; delivered data-backed insights to stakeholders.
- Review and manage paid social media campaigns (Meta and LinkedIn)
Paid Media Specialist
Deksia (formerly Anvil Media)
07.2021 - 09.2024
- Executed SEM work including pixel setup, GTM/GA4 conversion tracking, and A/B testing.
- Diagnosed underperforming campaigns and implemented fixes to enhance ROI.
- Managed ad copy and creative updates for campaign delivery.
- Collaborated with account managers to present actionable insights and reporting.
Paid Media Department Manager
Brandefined
03.2017 - 06.2019
- Led paid media strategy, audience development, and social campaign direction.
- Managed department profitability while growing conversions and ROAS.
- Partnered with influencers and developed persona-based content strategies.
Paid Media Strategist
Brandefined
11.2013 - 03.2017
- Launched and managed over 1,000 campaigns via Facebook Business Manager and Google Ads.
- Mentored new strategists and oversaw implementation of best practices.
- Performed landing page audits and campaign optimizations based on performance data.
Facebook Campaign Performance Analyst
Brandefined
02.2013 - 11.2013
- Built and managed Meta and Google ad campaigns, increasing ROI by 28%.
- Ran A/B tests on audiences and creatives; led quality control for campaign deployment.
- Set up remarketing campaigns and tracked KPIs through Google Analytics.
Education
B.S. - Business Administration Marketing
Portland State University
B.S. - Business Administration Advertising Management
Portland State University
Skills
- Search Engine Marketing
- Google Ads MCC
- Meta Ads Manager
- GA4 & Tag Manager
- Looker Studio Reporting
- Conversion Tracking
- Campaign Optimization
- A/B Testing
- CRM Management
Certification
- Google Ads (Search, Display, Video, and Measurement)
- Google Analytics 4
Timeline
Paid Media Marketing Consultant
Freelance
09.2024 - Current
Paid Media Specialist
Deksia (formerly Anvil Media)
07.2021 - 09.2024
Paid Media Department Manager
Brandefined
03.2017 - 06.2019
Paid Media Strategist
Brandefined
11.2013 - 03.2017
Facebook Campaign Performance Analyst
Brandefined
02.2013 - 11.2013
B.S. - Business Administration Advertising Management
Portland State University
B.S. - Business Administration Marketing
Portland State University
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