A dynamic, versatile and results-oriented professional with a proven track record of driving exponential revenue growth and business development across diverse industries, including CPG, supplements, nutraceuticals, beverage, food and more. Leveraging over a decade of experience as a Director of Global Sales and Business Development, adept at spearheading strategic initiatives to optimize sales channels, expand market reach, and exceed revenue targets. Recognized for implementing innovative approaches to drive multi-million-dollar net revenue sales, coupled with a strategic mindset to navigate complex market landscapes. Adept at leading and motivating cross-functional teams to achieve peak performance, while fostering a culture of collaboration and continuous improvement. Thrives in fast-paced environments and excels at making informed executive decisions to capitalize on emerging opportunities. A strategic thinker with a strong commitment to operational excellence, ethical leadership, and driving sustainable growth.
•Reached #1 best-seller rank on Amazon, increased Q1'24 sales 12% & decreased ad spend 66%, 4.21 ROAs .
• Increased total ecommerce net invoices Q1 by 42%
• Amazon.ca increased net sales by 40% & decreased ad spend 47%.
•Created & implemented eControl MAPP program: increase company margin by 10%.
• Q4 '23 decreased ad spend by $214K 72%, Increased organic sales by 15% & increased net revenue 8%.