Joseph Sopracasa

• Developed and implemented sales strategies to drive revenue growth and market share.
• Led cross-functional teams to enhance customer engagement and improve service delivery.

•Reached #1 best-seller rank on Amazon, increased Q1'24 sales 12% & decreased ad spend 66%, 4.21 ROAs .
• Increased total ecommerce net invoices Q1 by 42%
• Amazon.ca increased net sales by 40% & decreased ad spend 47%.
•Created & implemented eControl MAPP program: increase company margin by 10%.
• Q4 '23 decreased ad spend by $214K 72%, Increased organic sales by 15% & increased net revenue 8%.

• Spearheading 40% of gross sales, managing & leading the remaining 60% from the team of 7 account reps.
• Gained company profitability in 20 - 22 after 20+ years of unprofitability. Increased company EBITDA 50%.
  •Maximized company net revenue 49% in '21, increased international revenue 45% & increased margins 15%.
  •Exceed International budget during covid 5% '20
  • Cultivate & drive sales for a $60M+ book of business '19-23

• Successfully launched brands on TMALL, Amazon Global, Mercado Libre, leading to 45% increase in sales.
• Increased sales for each of our partners account 10%+ YoY, never missed budget goal 20-23

• Promoted to Direct 8 Inside & 4 outside sales reps (#1 Selling Sales Team for six consecutive quarters).
• Opened 1500+ new accounts total customer base 6,000+.
• Exceeded sales goals on average 10% - 20%

• Increased sales 15% w/ annual revenue of $10M+.

• Direct contact for key accounts in 12 states, producing over $12M+ annually, +10% Growth rate YoY.
• Directed, managed & lead 4 outside sales reps.