Joseph Tiburzi
Bel Air,MD
Summary
Ad tech leader with eighteen years of experience building and leading diverse teams of both individual contributors and people managers, including product managers, engineers, technical program managers, and analysts. Possesses deep understanding of programmatic media buying and ad tech platforms. Recognized for successfully implementing processes and tools to grow revenue, increase efficiency, and improve profitability. Track record of developing pricing, yield, and operational strategies, earning stakeholder alignment and executive leadership buy-in, and driving implementation.
Overview
23
23
years of professional experience
Work History
Senior Manager of Product Management
Amazon
12.2022 - Current
- Leader of the Amazon DSP Pricing/Monetization Program, managing a team of ~30 Product Managers, Engineers, and Technical Program Managers
- Developed pricing strategies and partnered with stakeholders across Amazon Ads to implement incentives that drive product adoption and revenue
- Delivered two strategic pricing proposals to executive leadership
Principal Product Manager
Amazon
03.2022 - 12.2022
- Developed the business requirements and product vision to build a new pricing infrastructure
- Built the ADSP Pricing Product team, hiring three Product Managers and creating the team's charter
Principal Pricing Manager, Amazon Ads
Amazon
06.2021 - 03.2022
- Wrote a pricing strategy doc to establish pricing rules for mobile app products and gained alignment with leadership and stakeholders to implement recommendations.
- Managed a daily War Room to drive action items that closed Q4 revenue gaps to goal across product and demand channels.
- Held meetings with agency and advertiser partners to collect input on pricing and fees, which was then incorporated into a pricing strategy doc written for leadership.
Senior Director Global Pricing and Yield Management
Verizon Media
06.2015 - 06.2021
- Leader of the Pricing and Yield Management team responsible for the Verizon Media DSP
- Developed the overall pricing strategy for the Verizon Media DSP
- Managed the team responsible for creating rate cards for all platform products and features, analyzing third party vendor revenue and profitability, and the design and implementation of cross-product bundles and incentive structures
- Led Advertiser / Agency / Trading Desk profitability analysis and pricing exceptions to drive large partnerships and revenue commitments
- Delivered business/product requirements to Product and Engineering teams for pricing features built in the DSP
Senior Director Pricing and Yield
AOL Platforms
07.2014 - 06.2015
- Built and led AOL's Platform Pricing & Yield team
- Developed rates and pricing policy for platform and non-reserved ad products, for both advertisers and publishers
- Responsible for pricing and profitability on ad products generating $1.5B+ in annual revenue
- Partnered with Account Executives to negotiate pricing and business terms with holding companies, agencies, trading desks, and Fortune 500 advertisers
- Development profitability tools for all platform and non-reserved ad products
- Provided revenue/profitability modeling, trend analysis, and strategic guidance on pricing, ad tech product positioning, and M&A evaluations to AOL executive leadership (SVP and C-level)
- Drove Pricing & Yield global standards by partnering with regional Sales and Pricing leads to drive global pricing alignment while respecting and accounting for regional market differences
- Partnered with R&D, Product Management, and Technology to develop, test, and deploy AOL's optimization technology across core ad products
Director
AOL | Advertising.com
01.2012 - 06.2014
- Managed three operations teams concurrently, consisting of analysts and Regional Managers, who were responsible for the delivery of programmatic display advertising revenue and analytical support to Account Management, Sales, and Product Management
- Responsible for building the analyst team that supported AOL/Advertising.com's DSP, Adlearn Open Platform (AOP), at launch
- Provided analytical support to the CFO through network supply/demand analysis, revenue and margin modeling, and strategic recommendations on cross-platform initiatives for AOP, Marketplace by Adtech, Adap.TV, and AOL O&O
- Responsible for managing the Ad Desk and AOP Regional Managers and providing revenue and margin analysis, systems and process recommendations, and strategic direction for both products
- Responsible for creating and defining roles for Web Health that support the Network Help Desk
- Major initiatives include reporting, analysis, and forecasting of Ad.com Network trends, creating and improving all operational underdelivery reporting for upper management, and recruiting for the Business Analysis team
Senior Manager
AOL | Advertising.com
01.2008 - 01.2012
- Senior Manager - Web Health (April 2010 to December 2011)
- Managed a team of analysts responsible for analytical support to Business Analysis, Account Management, and Sales
- Responsible for creating and defining roles for Web Health that support the Network Help Desk and all AOL upfront negotiations and custom deal development
- Major initiatives include reporting, analysis, and forecasting of Ad.com Network trends, creating and improving all operational underdelivery reporting for upper management, initial O&O/Network cross-training of the Business Analysis group, and recruiting for the Business Analysis team
- Senior Delivery Manager (January 2008 to March 2010)
- Managed a business analysis team responsible for all network accounts out of the New York City, Boston, Baltimore, and Toronto offices (East Region)
- Responsible for $10M+ per month in revenue and approximately 55% of the network margin goal
- Provided analytical support to Sales on face to face client calls
- Major initiatives included Virtual DM, network forecasting upgrade, network rich media process upgrade, and full responsibility for Delivery recruiting
Delivery Manager
Advertising.com
04.2006 - 12.2007
- Responsible for the evaluation, pricing, execution and growth of key network accounts out of the East and Central sales regions, approximately $1M+ revenue per month
- Provided critical support and training to Sales teams and executed against operations initiatives and projects, including creative testing, risk analysis, and direct response client strategies
Performance Analyst
Deutsche Bank
12.2004 - 04.2006
- Responsible for producing customer-facing monthly and quarterly reports for high net worth individuals and foundations
- Tested new reporting software for the Performance Reporting Group
Financial Services Representative
First Investors Corporation
09.2001 - 08.2004
- Responsible for building a $5M+ book of business of individual investment portfolios
- Responsible for prospecting, analyzing client investments, recommending appropriate investment strategies, and servicing accounts
- Consistently exceeded annual sales goals, qualifying for the national sales conference in both full years with the company
- Organized and conducted investment seminars for groups of ten to twenty-five prospects
Education
MBA -
University of Maryland
MDBachelor of Arts - Economics
Fairfield University
Fairfield, CTBachelor of Science - Biology
Fairfield University
Fairfield, CTSkills
Digital Media
Digital Strategy
Ad Tech
Pricing & Yield Management
Optimization
Programmatic Media Buying
Analytics
Timeline
Senior Manager of Product Management
Amazon
12.2022 - Current
Principal Product Manager
Amazon
03.2022 - 12.2022
Principal Pricing Manager, Amazon Ads
Amazon
06.2021 - 03.2022
Senior Director Global Pricing and Yield Management
Verizon Media
06.2015 - 06.2021
Senior Director Pricing and Yield
AOL Platforms
07.2014 - 06.2015
Director
AOL | Advertising.com
01.2012 - 06.2014
Senior Manager
AOL | Advertising.com
01.2008 - 01.2012
Delivery Manager
Advertising.com
04.2006 - 12.2007
Performance Analyst
Deutsche Bank
12.2004 - 04.2006
Financial Services Representative
First Investors Corporation
09.2001 - 08.2004
MBA -
University of Maryland
Bachelor of Arts - Economics
Fairfield University
Bachelor of Science - Biology
Fairfield University