Summary
Overview
Work History
Education
Skills
Career Achievements
Executive Value And Skills
Websites
Timeline
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Joseph Tricarico

South Orange,NJ

Summary

Results-driven sales executive with over 30 years of experience in revenue growth and business transformation through technology solutions. Proven track record in building and scaling high-performing go-to-market teams across hardware, software, and technology startups. Expertise in diverse market segments, including SMB, mid-market, and enterprise, enabling comprehensive strategies that drive sustainable success. Focus on fostering innovation and optimizing operations to maintain a competitive edge.

Overview

30
30
years of professional experience

Work History

VP of Growth

Agile Dream Team
South Orange, NJ
11.2024 - Current
  • Developed U.S. market entry strategy targeting SMB and Mid-Market segments to outsource tech teams.
  • Re-built company website design, LinkedIn page, tech solutions, vertical focus, blogs, and overall outbound and social marketing campaign, generating a 40% increase in pipeline.
  • Helped launch new AI Readiness Assessment Program.
  • Closed first net new software development project in US Market through developed outreach targeted marketing plan.

VP of Growth

Vega IT
New York, NY
03.2024 - 08.2024
  • Developed U.S. market entry strategy targeting Fintech, HealthTech, Insurtech, and Digital Agencies.
  • Built outbound focused marketing campaign, generating a 20% increase in pipeline.
  • Helped launched new integration services based on market demand and my domain expertise.

Head of Sales Strategy

Sotera Digital Security
South Orange, NJ
04.2023 - 10.2023
  • Established GTM plan for secure mobile device launch in U.S. market.
  • Created sales enablement and channel programs, growing distribution reach by 40%.
  • Led targeted marketing campaigns within legal and finance verticals.

Director of Sales, East Region

Quokka.io
Morristown, NJ
04.2022 - 02.2023
  • Closed largest U.S. commercial deal by executing detailed strategic account planning.
  • Led launch of mobile security platform targeting regulated enterprise environments.

Sales Consultant

Independent
Morristown, NJ
01.2021 - 12.2021
  • Advised on sales process improvement, GTM planning, and performance coaching.
  • Delivered sales training playbooks and implemented scalable sales operations frameworks.

Enterprise Sales Director

BlackBerry
New York, NY
07.2017 - 11.2020
  • Oversaw mobile device transformation to enterprise cybersecurity software solutions.
  • Exceeded annual goals by 110%, generating $14M+ ARR.
  • Rebuilt and coached account teams to handle high-value, regulated clients.

Senior Director of Sales

Citrix Systems
Parsippany, NJ
11.2005 - 07.2017
  • Built $100M recurring revenue region through strategic team restructuring.
  • Led shift from software licensing to cloud solution selling.
  • Maintained quota performance in 11 of 12 years.

Global Account Manager

F5 Networks
New York, NY
11.2003 - 11.2005
  • Managed $6M+ in global account revenue, consistently in top 10% of global AMs.
  • Developed scalable global account framework for enterprise clients.

Major Account Manager

Mercury Interactive
New York, NY
04.2002 - 05.2003
  • Closed largest hosted services deal of 2002 through strategic upselling and contract negotiation.

Major Account Manager

Micromuse
New York, NY
11.2001 - 11.2002
  • Generated $4M pipeline in 10 months in new territory via focused prospecting and value-based selling.

VP Major Accounts

Computer Associates
New York, NY
10.1995 - 09.2001
  • Promoted from Territory Manager to VP through consistent revenue growth and team success.
  • Achieved 10% YoY growth for 6 consecutive years.

Education

Bachelor of Science - Business Administration

William Paterson University
New Jersey

Skills

  • Executive Sales Experience
  • Portfolio Management
  • Revenue Growth
  • Customer Relationship Management
  • Pipeline Management
  • Emerging Technologies
  • Strategic Relationships
  • Market strategy
  • Forecasting
  • Outbound Marketing

Career Achievements

  • Grew new business unit from $3M to $56M over 10 years at Citrix.
  • Built $100M recurring revenue region through strategic team restructuring at Citrix.
  • Achieved quota attainment 11 out of 12 years at Citrix; recognized for driving transformation to cloud-based solutions.
  • Repositioned a tech brand into an enterprise software provider, increasing net new business by 25% at BlackBerry.
  • Closed net new multi-year, six-figure enterprise deals at Quokka.io and BlackBerry.
  • Built (2) two successful go-to-market services business plans for offshore software development companies to enter US market.

Executive Value And Skills

Brings 30+ years of progressively responsible positions delivering enterprise software to large-scale accounts., Works with large organizations including numerous Fortune 500 companies to develop and deliver software solutions., Conducts lead generation and sales prospecting to establish and maintain new revenue streams., Specializes in Artificial Intelligence (AI), Quantum Computing, 5G, Internet of Things (IoT), Edge Computing, Cloud Services, Data Privacy and Cybersecurity., Understands the value of creating lasting bonds with all stakeholders, business leaders and C-Suite teams.

Timeline

VP of Growth

Agile Dream Team
11.2024 - Current

VP of Growth

Vega IT
03.2024 - 08.2024

Head of Sales Strategy

Sotera Digital Security
04.2023 - 10.2023

Director of Sales, East Region

Quokka.io
04.2022 - 02.2023

Sales Consultant

Independent
01.2021 - 12.2021

Enterprise Sales Director

BlackBerry
07.2017 - 11.2020

Senior Director of Sales

Citrix Systems
11.2005 - 07.2017

Global Account Manager

F5 Networks
11.2003 - 11.2005

Major Account Manager

Mercury Interactive
04.2002 - 05.2003

Major Account Manager

Micromuse
11.2001 - 11.2002

VP Major Accounts

Computer Associates
10.1995 - 09.2001

Bachelor of Science - Business Administration

William Paterson University
Joseph Tricarico