Joseph Uphoff
Maryville,TN
Summary
Goal-oriented regional sales expert dedicated to achieving challenging sales targets with a results-driven and customer-focused mentality. Proficient in building brands, identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Overview
7
7
years of professional experience
Work History
Regional Sales Representative
Congo Brands - Alani Nu / Prime / Lunchly
Knoxville, TN
01.2025 - Current
- Supporting South BU goals and strategies with direct ship product, LTO conversion, and complex distributor partner situations.
- Leading sales across various classes of trade: grocery, supermarket, convenience stores, independents, and on-premise.
- Collaborate with over 40 Targets and Walmart's to ensure at least 97% of stores are selling new Alani/Prime LTOs (Limited Time Offers) within three weeks of launch.
- Taking on region-wide goals with limited notice and thriving in uncertainty, ensuring any gaps in performance are handled quickly.
- Utilize CRM software such as Power BI and VIP Karma to identify and address store-level or route-level issues as they pertain to SKU distribution, out-of-stocks, or poor LTO conversion.
Territory Sales Manager
Congo Brands - Alani Nu / Prime / Lunchly
Knoxville, TN
04.2024 - 04.2024
- Managed a daily route for both convenience stores and large format national accounts, guaranteeing Congo's allocated space in stores, along with resolving voids, securing backstock, and incremental sales.
- Sought additional business outside of my daily assigned route to push the needle for Congo's growth through selling to independent C-stores and working with SAASOA owners.
- Trained and developed three other Territory Sales Managers in Tennessee on proper selling practices in independent stores, and helped resolve issues between them and store leadership or distributor partner-related complications.
- Hosted the Congo booth at the Twice Daily trade show in Gatlinburg, Tennessee, building relationships with their buyers and generating interest in Congo products (Alani Nu and Prime) with Twice Daily store management, raising product awareness, and building brand loyalty for our products.
Field Sales Manager
Congo Brands - Alani Nu / Prime / Lunchly
Knoxville, TN
04.2023 - 04.2024
- Managed a daily route of chain and independent convenience stores to sell in new programming, build relationships, and enforce brand standards.
- Consistently ranked in the top 10 FSMs for KPIs across the entire company.
- Established robust relationships with distributor partners across eastern Tennessee, including Eagle Distributing, Lipman Distributing, and Tarver Distributing.
- Excelled at closing new accounts for Congo to independent and local chains for gas, convenience, pharmacy, and liquor stores.
- Sold in & Executed over 20 Congo cooler program to Rocky Top Markets, a local chain through building relationships with Rocky Top management.
- Supported self-distribution efforts in Lexington, KY, on a special project for two weeks while Congo transitioned away from our DP.
- Utilized VIP Karma to meet KPI objectives and build routes for other Field Sales Managers in my team (Volume Reports, New Account Reports, LTO Tracking).
Channel Business Specialist
Apple Inc.
Clarksville, TN
12.2018 - 12.2022
- Trained, developed, and supported Best Buy sales staff in West TN to sell Apple products and services to customers.
- Managed 16 new product introductions through all stages of the production launch portion of the product life cycle.
- Built lasting relationships with Best Buy leadership to propose innovative solutions and pilot concepts at the store level to expand Apple displays and features to the Home Theater and Fitness locations of the Best Buys, leading to an increase in sales of Apple Watch, Apple TV, and HomePod.
- Achieved the highest performance in the Southeast region for year-over-year revenue growth and AppleCare+ attach rates.
- Grew the AppleCare+ attach rate from 20% in 2018 to over 55% in all managed stores by 2021.
- Led and managed projects to drive the growth of Apple's revenue share at Best Buy, including overseeing the renovation of the 'Apple Pad' from 2.0 to 3.0, and giving final approval of work done by external contractors in accordance with Apple's corporate strategy and planograms.
Education
Bachelor of Business Administration - Minor in Supply Chain Management
Austin Peay State University
Clarksville, TN01-2022
Skills
- CRM software proficiency
- Microsoft Office Suite
- Spreadsheet expertise
- Presentation skills
- Leadership abilities
- Organizational effectiveness
- Training and development
- Mentoring support
- Relationship management
- Problem-solving strategies
- Analytical thinking
- Communication proficiency
- Territory management
- Post-sales support
- Distributor relations management
- Product launches
Timeline
Regional Sales Representative
Congo Brands - Alani Nu / Prime / Lunchly
01.2025 - Current
Territory Sales Manager
Congo Brands - Alani Nu / Prime / Lunchly
04.2024 - 04.2024
Field Sales Manager
Congo Brands - Alani Nu / Prime / Lunchly
04.2023 - 04.2024
Channel Business Specialist
Apple Inc.
12.2018 - 12.2022
Bachelor of Business Administration - Minor in Supply Chain Management
Austin Peay State University
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