Bachelor of Arts - Digital Communications & Multimedia
University of Northern Colorado
Greeley, CO
Joseph Valentin
Evans,CO
Summary
Digital Marketing professional offering +4 years of extensive experience in developing & executing digital marketing strategies that increase brand awareness, drive website traffic, & generate leads in the SaaS industry & environmental engineering industry. I have a proven track record of achieving measurable results such as increased website traffic, engagement, & conversion rates through data-driven marketing campaigns. I am an expert at utilizing various digital marketing channels, including social media (Facebook, Twitter, & LinkedIn), email marketing, SEO, PPC, content marketing, and analytics, to drive business growth. Throughout my years as a digital marketer, I've gained strong project management skills, including managing multiple projects simultaneously, setting priorities, and meeting deadlines. I've also acquired experience in managing a team of marketing professionals & collaborating with cross-functional teams, such as sales, product development, and design. Furthermore, I have excellent communication skills, both written & verbal, with the ability to present complex data & insights to senior executives & stakeholders.
Education
Skills
- Ability to think strategically & develop comprehensive marketing plans that align with business goals
- Proficiency in analyzing & interpreting data to gain insights and optimize marketing campaigns using analytical tools such as Google Analytics, Google Tag Manager, Salesforce, and MailChimp
- Skilled in graphic design & basic web development skills
- Knowledge of SEO techniques and optimizing websites & landing pages to increase conversion rates
- Experienced in creating & promoting high-quality, engaging content across various platforms
- Excellent verbal & written communication skills
- Social Media Marketing (LinkedIn, Twitter, Facebook)
- Project Planning (email campaigns, flyers, social media posts, paid advertising)
- Knowledgeable in CRMs such as Salesforce, Zoho, & HubSpot
- Proficient in Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Microsoft Excel, Microsoft Word, Microsoft Powerpoint
Timeline
Business Operations Support Specialist
Environmental Noise Control
08.2022 - Current
Sales & Marketing Specialist
Mobile Epiphany
08.2019 - 08.2022
Bachelor of Arts - Digital Communications & Multimedia
University of Northern Colorado
Certification
- Google Ads - Measurement, Issuer: Google Digital Academy (Skillshop) - Issued: May 2023
- Google Analytics, Issuer: Google Digital Academy (Skillshop) - Issued: May 2023
Work History
Business Operations Support Specialist
Environmental Noise Control
Longmont, CO
08.2022 - Current
- Provided digital marketing support, including website maintenance & development, email marketing (burst/seasonal campaigns), & social media (LinkedIn)
- Optimize website & landing page content to improve search engine rankings & drive traffic
- Provided updates on performance against key performance indicators & benchmarks & communicated findings/recommendations to the sales teams to help support their success
- Conducted competitive research as well as keep up to date on industry trends
- Analyzed & reported on campaign performance using tools such as Google Analytics, social media analytics, & email marketing metrics while consistently looking for ways to improve, streamline, & automate processes
Sales & Marketing Specialist
Mobile Epiphany
Aurora, CO
08.2019 - 08.2022
- Conducted market research to identify the target audience & their preferred digital channels
- Developed & implemented digital marketing campaigns across various platforms such as social media (Twitter, YouTube, Facebook, LinkedIn), email, & search engines
- Created & curated content for digital channels that align with the company's brand & marketing objectives
- Analyzed & reported on campaign performance using tools such as Google Analytics, social media analytics, and email marketing metrics using MailChimp
- Optimized website & landing page content to improve search engine rankings & drive traffic
- Collaborated with other teams, such as design & development, to create digital assets & ensure consistent messaging across channels
- Managed advertising budgets & optimize ad campaigns to achieve maximum ROI
- Stayed up-to-date with industry trends & new digital marketing technologies & strategies
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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References
Philip Hsiao
Director of Marketing
Mobile Epiphany
Philip.hsiao@me.com
(316) 206-3948
Bob Fedinetz
Business Development Rep
Environmental Noise Control
bfedinetz@baenc.com
(412) 913-5934
Quote
Your time is limited, so don’t waste it living someone else’s life.
Steve Jobs
Overview
4
4
years of professional experience
1
1
Certificate
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