Years of healthcare experience
Joseph Valenzuela, MHA
Healthcare Executive
Las Cruces,NM
Summary
As the Director of Marketing and Business Development at Ernest Health, I lead the strategic direction and coordination of marketing, sales, and business development initiatives for two hospitals in New Mexico, specializing in rehabilitation and long-term acute care.
With over eight years of experience in the healthcare industry, I have a strong background in healthcare administration, business development, operations management, and process improvement. My mission is to support the growth and excellence of Ernest Health's Rehabilitation Hospital of Southern New Mexico, and Advanced Care Hospital of Southern New Mexico by developing and maintaining positive relationships with C-Suites, physicians, referral sources, and community partners, as well as by optimizing the efficiency and quality of our services and programs. I also enjoy mentoring and training my team, fostering a culture of trust, collaboration, and morale. I am currently pursuing my Doctor of Healthcare Administration degree, and I am a member of the American College of Healthcare Executives and a board eligible Medical Practice Executive. I am passionate about advancing my knowledge and skills in the field of rehabilitation and long-term acute care, as well as in the broader healthcare sector.
Overview
10
10
23
23
Years of management experience
Work History
Director of Marketing and Business Development
Ernest Health
2023.02 - Current
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Negotiated contracts with vendors and partners, securing favorable terms for the organization.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research to identify new opportunities and target markets.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Enhanced company revenue through effective business development initiatives and partnerships.
- Enhanced company growth by conducting in-depth market research and identifying new opportunities.
- Developed and executed long-term strategic plans for sustained business growth, resulting in increased market share and profitability.
Vice President of Business Development
Heritage Management Services
2022.02 - 2023.02
- Support development of 11 profit centers in the Home Health, Hospice, Personal Care, Skilled Nursing, Assisted Living lines of business. Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit by 10% in first quarter. Coached sales and marketing teams in service specifications, sales incentives and healthcare selling techniques, significantly increasing customer satisfaction ratings from a 2.5 Google rating to a 4.3 Google rating overall to date. Developed short-term and long-term sales objectives and strategic plans to meet market needs and increase revenue and census by 10%, and market saturation by 25%. Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Expanded market share by identifying and securing new business opportunities.
- Developed strategic partnerships for increased revenue generation and market growth.
- Strengthened company brand through targeted marketing campaigns and public relations initiatives.
- Mentored and coached a high-performing team, fostering professional growth and promoting collaboration.
- Implemented data-driven approaches to optimize lead generation efforts, resulting in higher conversion rates.
Executive Director of Operations
Sierra Home Health & Hospice
2021.06 - 2022.02
- Drove operational direction, administrative and cost efficiency and coordination of home health and hospice care initiatives for multiple branches. P & L Management of $8.5M/year revenue. Collected and interpreted key metrics to determine which programs met desired outcomes or required further streamlining for success. Led organization by developing professional and ethical culture focused on quality and patient care excellence. Increased profitability by optimizing sales and fulfilling lower overhead costs with reduction of 4.5% in expenses in first year. Implemented business development strategies, logo designs and website designs and supported sales team of 4 sales managers. Streamlined company processes and procedures while enhancing patient satisfaction scores by 2.5 points in Google rating score and increase in NetPromoter scores. Supported business growth through strategic planning and process development. Minimized expenses 15% by reducing excess staff and renegotiating vendor contracts.
Adjunct Professor (part Time)
Vista College
2017.05 - 2022.01
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations for adult learners.
- Taught courses in business operations, business procedures, economics, human resources, and application of computer technologies
Division Manager
Encompass Health & Hospice
2020.02 - 2021.06
- Drove team and company profits by 45% by developing and strengthening relationships with industry partners and potential clients. Monitored sales team performance, analyzed sales data and reported information to area managers. Surpassed admission targets by 21% consistently and maintained solid regional hospice admission top 5% rankings. Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth. Set weekly goals for 8 inside sales representatives.
Practice Administrator
Lifepoint Health/Memorial Medical Center
2018.01 - 2020.01
- Managed teams of over 20 employees, 4 providers, and 2 clinics. Developed and updated department goals and achievements throughout fiscal year. Communicated with doctors, nurses, patients and other employees to identify and resolve healthcare needs. Represented office during board and community meetings, delivering supporting information and announcing new facility programs and initiatives. Maintained up-to-date information in electronic medical records software. Developed and updated policies and procedures, maintaining compliance with statutory, regulatory and local, state and federal guidelines relating to HIPAA, benefits administration and general liability.
Education
Doctor of Arts - Health Administration
University of Phoenix
Phoenix, AZ2025
Master of Science - Health Administration
University of Phoenix
Tempe, AZ05.2021
Bachelor of Science - Management
University of Phoenix
Tempe, AZ04.2015
Skills
- Operating Procedures and Policies
- Market Trend Analysis
- Organizational Development
- Profit and Loss Management
- Executive Leadership
- Strategic Planning and Execution
- Healthcare Delivery
- Public Speaking Skills
- Partnership Development
- Team Leadership
- Brand Development
- Social Media Strategy
Affiliations
- American College of Medical Practice Executives
- Associate Membership American College of Healthcare Executives
- Association of Latino Professionals For America
Languages
English
Native or Bilingual
Spanish
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“A leader’s job is not to do the work for others, it’s to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.”
Simon Sinek
Timeline
Director of Marketing and Business Development
Ernest Health
2023.02 - Current
Vice President of Business Development
Heritage Management Services
2022.02 - 2023.02
Executive Director of Operations
Sierra Home Health & Hospice
2021.06 - 2022.02
Division Manager
Encompass Health & Hospice
2020.02 - 2021.06
Practice Administrator
Lifepoint Health/Memorial Medical Center
2018.01 - 2020.01
Adjunct Professor (part Time)
Vista College
2017.05 - 2022.01
Doctor of Arts - Health Administration
University of Phoenix
Master of Science - Health Administration
University of Phoenix
Bachelor of Science - Management
University of Phoenix
Highlights of Relevant Experience
-As Vice President of Business Development, Heritage Management Services
- Developed Sales and Marketing Foundations by formalizing sales programs and go to market strategies for home health, hospice, skilled nursing facilities, and assisted living facilities.
- Developed standardized workflows for referral management, patient access process improvement, that led to the increase of referral acceptance by 12%, and increase in referral traffic by 15%.
- Increased revenue and census for homecare agencies by 10% in first two quarters of the year by leveraging and training sales force, and increasing market saturation.
- Provided solid leadership and mentorship to sales and marketing teams in all home care branches, as well as for skilled nursing and assisted living teams. Increased headcount by 35% by recruiting seasoned and experienced sales team in order to saturate market share and increase business development.
- Created and developed social media and online presence for all service lines by leveraging website developers, Google SEO, social media aggregator software, and public relations platforms.
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