Joseph W. McCarthy
Creative Communicator
Summary
PURPOSE/OBJECTIVE: Support and fulfill the mission, goals, and objectives of my employer by utilizing my talents, experience, expertise, and education. Continually enhance my skill set and learn new ones through ongoing training, education, and professional development. Help clients fulfill their professional and personal dreams. Serve God and His kids with compassion, empathy, grace, and humility.
Overview
34
34
years of professional experience
Work History
Director of Marketing & Public Relations
Hope International University
Fullerton, California
05.2014 - Current
- Enhance and maintain a positive organizational image to the general public, clients, churches, stakeholders, and community at large
- Create and implement the overall University marketing plan with a goal of establishing stronger brand recognition and increasing enrollment numbers
- Oversee all marketing, public relations, advertising and promotional staff, agencies and activities
- Evaluate customer research, market conditions, competitor data, and adjust marketing plan as needed
- Provide ongoing recommendations to the Vice President for Institutional Advancement related to marketing strategies, new campaigns, and overall progress of marketing efforts.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Founder/Owner/Operator
DesignerJoeMedia & MoJOE.studio
Brea, California
10.2013 - Current
- As a casualty of yet another downsizing due to budgetary constraints, I decided to leverage my 20+ years of professional experience and launch my own “creative marketing+communications solutions” business while concurrently seeking another full-time salaried position
- I created and launched a website, and began marketing my business via online and referral/networking
- My clientele is quite diverse, ranging from the fields of Counseling & Mental Health, to Realtors, to Law Firms, to a CPA firm, to an e-commerce start-up, to several non-profit and faith-based organizations
- Most of my trusted advisors and experienced colleagues said it would likely take 12-18 months or more for me to build my business up to a level that could support my family, but I was able to replace my former income in less than 7 months…with much potential for growth
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created the organization's mission and vision.
- Launched 3 podcasts and a blogsite (mojoe.substack.com)
- Created a collection of custom designs for MoJOE merch, launched a MoJOE merch site.
Director of Communications
The Church On The Way
Van Nuys, California
03.2011 - 09.2013
- Developed, defined, and managed the “brand identity” of The Church On The Way to both internal and external audiences
- Managed the strategic flow of information to both internal and external end-users via print, video, internet, social media and mass media
- Conceptualized, designed and implemented visual design layout of all institutional publications
- Edited and oversaw content of printed publications, video promos, web content, mobile app, social media, and e-blasts
- Developed attractive, effective, comprehensive and cohesive campus signage and directionals
- Executed advertising campaigns through development, placement, scheduling, and contracts
- Provided artistic consultation and creative direction for various internal/departmental publications, videos and overall communications efforts.
- Evaluated program effectiveness to determine return on investment.
Associate Pastor
North Hills Church
Brea, CA
06.2005 - 10.2010
- Pastoral responsibilities— strategic planning, public speaking, teaching, counseling, prayer, Bible study, worship leading, discipleship, programming
- Let worship team & directed choir
- Officiated special services such as weddings, funerals, baptisms, and nursing home services.
- Led programs such as worship, study, fellowship, and service opportunities.
- Communications responsibilities— managed the strategic flow of information to both internal and external end-users via print, video projection, internet, and mass media
- Graphic Design responsibilities — conceptualized, designed and implemented visual design layout of all institutional publications using computer-based professional design software.
Director of Communications
Bel Air Presbyterian Church
Los Angeles, CA
05.2000 - 09.2004
- Managed the strategic flow of information to both internal and external end-users via print, internet, and mass media
- Conceptualized, wrote, edited and oversaw production of quarterly news magazine for staff, members and regular attenders
- Conceptualized, designed and implemented visual design layout of all institutional publications using Macintosh-based computer and professional design software
- Responsible for print advertising development/placement, media releases, information conduit for local news contacts, recruitment materials, develop, produce and distribute special events promotional materials
- Interfaced with outside marketing consultant to produce all collateral materials for $12 million capital campaign
- Provided artistic consultation and creative direction for various internal publications and the BAPC website
- Supervised and managed the Communications Department budget allocation
- Analyzed market data to inform strategic decisions.
- Evaluated program effectiveness to determine return on investment.
- Participated as vocalist on the worship team
- Taught Alpha Course
- Led short-term mission team to Zimbabwe, South Africa
Director of Publications & Media
Vanguard University of Southern California
Costa Mesa, CA
03.1992 - 05.2000
- Edited, designed, produced, most print buys and press checks for Admissions, Development, student services, athletics, and academic departmental print materials
- Conceptualized, wrote, edited and oversaw production of quarterly publication news magazine for alumni, donors, and supporting friends of Vanguard University
- Conceptualized and executed computer-based graphic design and layout for University collateral materials
- Responsible for print advertising development/placement, media releases, information conduit for national and district publications, recruitment materials, and special events promotional materials
- Interfaced with outside marketing consultants, creative service agencies and various VU offices in establishing marketing goals and priorities
- Provided artistic consultation and creative direction for various campus publications and the VU website
- Supervised and managed Publications Office budget allocation
- Monitored programming schedules, conformance to guidelines and quality.
- Negotiated and managed contracts with several media outlets to secure new content.
- Toured with University choir and orchestra to Fiji, New Zealand, and Tahiti as trumpeter and Assistant Director
Ministry Intern
Red Hill Church, Moanalua
Oahu, Hawaii
09.1989 - 01.1990
- Served various departments, including worship/music, young adults, and pastoral staff
- Assistant director of choir and orchestra
- Sang during worship services
- Facilitated worship services, encouraging participation from congregation.
- Educated members of congregation on religious beliefs and practices.
- Attended meetings with religious leaders.
- Participated in religious ceremonies and events.
- Supported religious leaders in performing various duties.
- Facilitated religious classes and forums.
- Assisted with organizing religious activities and services.
- Participated in various outreach programs.
- Collaborated with other religious organizations and agencies.
Education
Master of Science - Organizational Development
Pepperdine University
Malibu, California 09.2000 - 05.2002
Bachelor of Arts - Cultural Anthropology
Vanguard University of Southern California
Costa Mesa, California 09.1987 - 05.1989
Associate of Arts - Pastoral Ministry
North Central University
Minneapolis, MN 05.1984 - 05.1986
Skills
TECHNICAL EXPERTISE & SKILL SETUnderstanding of effective, current communications and advertising strategies :: Computer-generated Graphic Design expertise :: Mastery ofAdobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, etc) :: General computer expertise, especially Mac OS :: Excellent-writing andEditing skills :: Social Media expertise :: Website design and content management :: People management and supervision :: Departmental budgetManagement
Key decision making
Staff Management
Market understanding
Innovation
Media relations
Market planning and execution
Strategic planning
Communications expertise
Branding
Communications management
Digital marketing
Marketing and advertising
Analytics and SEO
Project Management
Product promotions
Campaign development
Worship Leader
Choir & Orchestra Director
Short-Term Missions Leadership
Additional Information
I have toured 30 foreign countries and all 50 U.S. states, primarily as a gospel musician (trumpeter). I've lead worship since my junior year of college (1987-88), and have directed choirs and orchestras for nearly every church I've attended in my adult life. I play keyboard, guitar, trumpet, flugelhorn, pennywhistle, french horn, and percussion. I can sing lead or harmony (by ear). I believe musical worship is one of the highest art forms and one of God's most precious gifts.
Timeline
Director of Marketing & Public Relations
Hope International University
05.2014 - Current
Founder/Owner/Operator
DesignerJoeMedia & MoJOE.studio
10.2013 - Current
Director of Communications
The Church On The Way
03.2011 - 09.2013
Associate Pastor
North Hills Church
06.2005 - 10.2010
Master of Science - Organizational Development
Pepperdine University
09.2000 - 05.2002
Director of Communications
Bel Air Presbyterian Church
05.2000 - 09.2004
Director of Publications & Media
Vanguard University of Southern California
03.1992 - 05.2000
Ministry Intern
Red Hill Church, Moanalua
09.1989 - 01.1990
Bachelor of Arts - Cultural Anthropology
Vanguard University of Southern California
09.1987 - 05.1989
Associate of Arts - Pastoral Ministry
North Central University
05.1984 - 05.1986