Joseph Welch
Hales Corners,WI
Summary
Proven sales leader with a track record of driving growth, notably achieving over $10 million in sales annually at Briggs And Stratton. Excelled in relationship building and sales strategy development, growing account bases by 22% at C&H Distributors. Skilled in account management and motivational techniques, consistently surpassing sales goals through strategic planning and competitive intelligence gathering.
Overview
42
42
years of professional experience
Work History
Inside Sales Account Manager
Briggs And Stratton
Wauwatosa, WI
03.2015 - Current
Managed a dealer base of over 500 active dealers in the Briggs generator line. Worked closely with the dealer on correspondence of promotions, help managing their balances on floor plan and terms credit lines. Attained excess of 10 million in sales each of the 3 fiscal years I have been assigned to this region. Assisted the dealers in effective ways to advertise our line and effectively sell to the consumer
Established more than 15 new accounts, earning a combined sales of over $2M.Was the main point of contact for the dealers in all areas of sales and sales support, processed orders, worked with credit and assisted on returns. Worked with Logistics for the best freight rates and negotiated with dealers for increased order totals.
Established more than 15 new accounts, earning a combined sales of over $2M.Was the main point of contact for the dealers in all areas of sales and sales support, processed orders, worked with credit and assisted on returns. Worked with Logistics for the best freight rates and negotiated with dealers for increased order totals.
Inside Sales Representitive
Master Lock
Milwaukee, WI
03.2013 - 02.2015
Heavily
recruited to pilot the first Inside Sales team in Master Locks 90 year history.
Tasks included contacting dormant accounts and accounts that had not reached
the full potential. Web based training with distributors, introducing new lines
to help them gain traction in their industry, and teaching the sales helps how
to sell our lines were all part of my responsibilities. Items and markets were
very broad-from safety and commercial security to locker locks and personal
Distribution Training Specialist
The Brady Corporation
Milwaukee, WI
02.2007 - 02.2013
Responsible
for scheduling and coordinating twenty to twenty-five webinars (virtual web
training sessions) monthly for distributors, with participation ranging from
one to 300. One of three selected for
this pilot program; created approximately fifteen presentations focusing on
core product lines and services. Worked
closely with account managers to ensure the customer base was apprised of
distributor-based promotions. Actively
involved in trade shows and meeting directly with the distributor base. Achieved the 100% Club in Fiscal Year
2010. Initially hired for Inside Sales, following-up on leads,
making facility and safety identification equipment and supplies product recommendations, and
matching customers with distributors in their area.
Senior Sales Account Representative
C& H Distributors
Milwaukee, WI
01.2003 - 02.2007
Accountable
for cultivating business through exceptional customer service. Recognized for growing account base
twenty-two percent from mid 2004; placed an emphasis on reactivating dormant
accounts and prospecting for new accounts.
Equaled or exceeded sales goals consistently; the only sales rep to
accomplish this within the company.
Exceptional efforts were substantiated by realizing a growth in sales in
one account from $115,000 to $700,000 from 2003 to 2005, and being awarded
‘Vendor of the Year’ in 2005 by this account.
In addition, staffed a booth at this account’s tradeshow; met their
world-wide members, built new, and strengthen relationships. Also conducted a seminar at the tradeshow on
the benefits of our professional business relationship. Hired as a Sales Representative, responsible for customer service in the sale
of material handling equipment and supplies; serviced an existing account base,
while continually striving to increase sales within the accounts, and
reactivate stagnant accounts. Ensured
exceptional customer support; performed research, followed-up on quotes, and
resolved problems with orders.
General Manager
Realistic Screen and Process
06.1983 - 03.2002
Instrumental
in an intense, successful marketing campaign in which annual sales grew from
$200,000 to $2.7 million in five years.
The marketing strategy focused on rally towels and targeted pro athlete
teams; research included the ability to competitively price merchandise. Established a second shift to accommodate the
volume. Interviewed, hired, trained,
evaluated, disciplined and supervised employees; staffing averaged
twenty-three. Facilitated a move which
included locating the property, coordinating the move, and purchasing
equipment. Developed an employee
handbook. Promoted to Manager in 1984, accountable for daily
production scheduling, handling press okays, and approving jobs. Delegated duties and supervised four press
operators to ensure maximum productivity.
Also ordered supplies. Originally
hired as a Screen Press Operator in
1983.
Education
Bachelor of Science - Business
University of Wisconsin-Milwaukee
Milwaukee, WI, United StatesSkills
- Client-focused
- Results-oriented
- Proficiency in sales and relationship building
- Quick learner
- Pipeline management
- Goal-oriented mindset
- Cold calling expertise
- Objection handling
- Sales development
- Up-selling strategies
- Sales team leadership
- Client support
- Competitive intelligence gathering
- Sales strategy development
- Business planning
- Motivational skills
- Sales process optimization
- Sales tracking
- Sales coaching
- Account management
Timeline
Inside Sales Account Manager
Briggs And Stratton
03.2015 - Current
Inside Sales Representitive
Master Lock
03.2013 - 02.2015
Distribution Training Specialist
The Brady Corporation
02.2007 - 02.2013
Senior Sales Account Representative
C& H Distributors
01.2003 - 02.2007
General Manager
Realistic Screen and Process
06.1983 - 03.2002
Bachelor of Science - Business
University of Wisconsin-Milwaukee
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