Josephat Omwenga

• Analyzed financial performance and market share of H&M, Shein, and FashioNova through extensive research and data analysis utilizing Exploding Topics, Google Trends, Think With Google, Similar Web and, Survey Monkey to identify key insights and areas of improvement for H&M's product appeal.

• Conducted an online survey to gather customer feedback on H&M's app usability and design, revealing that the app was difficult to navigate and unappealing to the target audience in the fast-fashion age.

• Designed a user-friendly figma prototype showcasing a revamped app interface for H&M, focusing on intuitive navigation, personalized recommendation, and streamlined purchasing proccess, resulting in a visually appealing design solution showcased on Behance.

• Developed a cohesive brand Idenity for Óculos, using Adobe Illustrator and Photoshop to design a visually appealing and recognizable company logo that embodies the essence of the brand and resonates with the target audience.

• Employed Adobe InDesign to design brand guidelines, ensuring consistency in typography, colors, and visual elements accross various marketing platforms and materials

• Designed and developed a user-friendly website using Wix, showcasing the brand's Unique style, product offerings, and intuitive browsing and purchasing experience.

• Incorprrated captivating visuals, compelling product imagery, and engaging content to enhance the overal user experience and drive customer engagement.