Joseph (Jay) Beaton
Ooltewah,TN
Summary
Multi-level Leader skilled at providing employees clear direction and targeted goals to drive sustained revenue growth, team efficiency and customer loyalty. Knowledgeable about recruiting, hiring, training and motivating qualified teams to meet and exceed objectives. Motivational leader, strategic planner and analytical problem solver with demonstrated record of retail success.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Store Manager
Starbucks
Chattanooga, TN
06.2016 - Current
- Rebuilt the image of Starbucks within the Berywn community and forged new relationships at Cermak & Harlem.
- Lives and breathes the brand and coffee craft. Inspires partners and customers in the store and community.
- Committed to Craft: Former Barista Champion (2019); Hosted and Led Barista Championships (2021); and Groomed a Barista Champion (2021).
- Turned Cermak & Harlem around from a Bottom 10 store in Peak OTW to a Top 20 store (in Area 84) in just over 1 year.
- Creates an inclusive environment where all partners learn, grow and achieve goals together.
- Develops Partners for the store and district. Advocates for all partners seeking growth opportunities.
- Inspires commitment and celebrates success around creating and delivering the Starbucks Experience.
Principal Owner
On The Beaton Path, LLC
Chicago, IL
11.2010 - 12.2020
- Conceived and Created a multi-faceted Marketing Agency
- Recruited, hired, and led a team professionals to provide Marketing Strategy, Graphic Design, Web Design, Photography/Videography, Digital Advertising, and Social Media solutions
- Built relationships that enabled 25% customer growth YOY.
- Negotiated contracts that grew revenue to $250K by end of Year 3.
- Designed and executed marketing plans that grew customer 5-10% annually
Director of Sales and Marketing, Circulation
Chicago Sun-Times
Chicago, IL
08.2007 - 10.2010
- Formulated and managed all circulation sales initiatives across Chicago Sun-Times brand with accountability for sales campaigns, P&L management, business development, partnerships, negotiations, and product management.
- Drove and led entire telemarketing contract process.
- Planned and supervised launch of various new products. Consulted and advised 4 vice presidents and 10 advertising managers.
- Held full P&L responsibility for $20 million in revenue.
- Launched electronic reader segment that drove 200% growth in sales for three consecutive quarters.
- Grew 200 page subscribers to 3,000 in 12 weeks with launch of new e-paper.
- Partnered with Amazon to launch Kindle program, leading pre- and post-launch marketing and sales efforts.
- Acquired 24,000 new clients in 12 weeks through introduction of new advertising-only publication.
Director of Sales and Marketing, Circulation
East Bay Newspapers
Bristol, RI
09.2004 - 05.2007
- Led daily sales operations for 9 paid weekly and 5 ancillary products, including managing sales planning, vendor relations, database management, staff training and development, and business partnerships.
- Established and tracked new subscriber relationships and single-copy relations.
- Worked closely with IT staff and software vendor and oversaw multiple software implementations and upgrades.
- Supervised and coached team of administrative and telemarketing professionals.
- Managed all aspects of $500,000 P&L.
- Created new circulations department and distribution network to support growth including hiring telemarketing staff, organizing tasks, and initiating relationships with contractors.
- Introduced alternative sales strategies such as partnering with single-copy vendors to sell subscriptions.
- Negotiated retail agreements with major retail chains to further distribute newspapers.
District Manager
Usa Today
Boston, MA
05.1999 - 09.2004
- Managed and monitored sales and operations for three publications with accountability for 1,100 accounts, 30 independent contractors, and third largest wholesaler in New England.
- Supervised and coached contractors in route assignments, monitoring customer satisfaction, route training and developments, and contract negotiations.
- Expanded sales territory by 10% by developing strategies to target and grow top accounts in market.
- Saved market tens of thousands of dollars in lost revenue and product through successful theft investigations.
- Cut $50,000 in annual expenses in local Boston market by restructuring hauling and distribution network.
Education
MBA -
Northern Illinois University
Dekalb, IL05.2010
Skills
- Team Building & Leadership
- Multi-Level Sales Growth
- Marketing Strategy
- Sales Strategy
- P&L Management
- Social Media Strategy
Affiliations
- Created the American Sign Language program for Starbucks Partners
- Board Member - Membership Director - MW Disabilities Advocacy Network
Languages
Spanish
Limited
American Sign Language
Limited
Certification
- American Heart Association Heartsaver CPR Certification
Timeline
Store Manager
Starbucks
06.2016 - Current
Principal Owner
On The Beaton Path, LLC
11.2010 - 12.2020
Director of Sales and Marketing, Circulation
Chicago Sun-Times
08.2007 - 10.2010
Director of Sales and Marketing, Circulation
East Bay Newspapers
09.2004 - 05.2007
District Manager
Usa Today
05.1999 - 09.2004
MBA -
Northern Illinois University
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