Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Additional Information
Languages
Timeline
Generic

Josette Barenholtz-Schorr

Richmond,MA

Summary

Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.

Overview

25
25
years of professional experience

Work History

Founder/Partner, CMO

Rule No1.co
05.2017 - Current
  • Created organization's mission and vision statements for use by employees.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Established organizational mission statement through extensive collaboration and review.
  • Launched marketing activities for new product lines and market penetration.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
  • Established targets for social media platforms to reflect business objectives.
  • Developed innovative and targeted collateral to support overall branding objectives.

Founder/President

Catalystspark Group Inc.
12.2009 - 05.2017
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
  • Supported project management team for optimal performance.
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Represented organization at industry conferences and events.

Senior Director of Marketing

Cadbury Adams USA
10.2005 - 12.2009
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Conducted market analysis and research to identify trends and opportunities.
  • Created innovative strategies to drive customer engagement.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Directed [Number] marketing managers and performed performance evaluations.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Senior Marketing Manager

Revlon
10.2003 - 03.2005
  • Identified potential markets to capitalize on underserved areas.
  • Established and managed overall business plan for [Type of marketing] department.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Performed market segmentations, targeting and positioning for each product line.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Senior Marketing Manager

Philip Morris USA Inc.
09.1998 - 03.2003
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Oversaw [Number] yearly projects from concept through completion.
  • Identified potential markets to capitalize on underserved areas.
  • Established and managed overall business plan for [Type of marketing] department.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Performed market segmentations, targeting and positioning for each product line.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.

Education

MBA - Marketing

NYU Stern School of Business
New York, NY
05.1998

Bachelor of Science - Marketing

NYU Stern School of Business
New York, NY
05.1993

Skills

  • Team Leadership
  • Business Consulting
  • Strategize Plans
  • Mission and Vision
  • C-level relationship management
  • Product launch management
  • Thought leadership
  • Contract Negotiation
  • Business Development
  • Product positioning

Accomplishments

built 2 successful businesses

Turned around a brand

Launched brands still in market

Additional Information

TKTKTK

Languages

Hebrew
Limited Working

Timeline

Founder/Partner, CMO

Rule No1.co
05.2017 - Current

Founder/President

Catalystspark Group Inc.
12.2009 - 05.2017

Senior Director of Marketing

Cadbury Adams USA
10.2005 - 12.2009

Senior Marketing Manager

Revlon
10.2003 - 03.2005

Senior Marketing Manager

Philip Morris USA Inc.
09.1998 - 03.2003

MBA - Marketing

NYU Stern School of Business

Bachelor of Science - Marketing

NYU Stern School of Business

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