Josh Allison
Summary
Senior level executive with a demonstrated history of highly successful programs & leadership over 15+ years in hospitality industries and 5+ years related personal consulting expertise. During that time established a record of being strategic, collaborative, and entrepreneurial; and to employ a greater focus on making those in the organization better. Experienced in enhancing resort operations, market expansion, hotel operations, revenue generation, team leadership, and creative marketing experience lending to expertise for identifying the need to innovate in a competitive landscape and sustain growth by unlocking creative business opportunities.
Overview
19
19
years of professional experience
Work History
Vice President of Marketing
Showboat Resort Atlantic City
01.2023 - Current
- Created new Showboat Resort strategic marketing strategy for one-of-a-kind $150 million dollar resort transformation project.
- Established all messaging, positioning and marketing strategies understanding impact to resorts business mix, customer, and commercial strategy. Also delivered content and messaging that created brand standards.
- Responsible for agency vetting process, agency relationship/management, and ensuring agency alignment to wider strategic plan and goals.
- Managed the strategic direction and execution of marketing assets and content, including Website Content, 3rd Party Site Content, Social Media, Digital & Traditional Advertising, Photography and Videography.
General Manager
Henlopen Hotel & Event Center
02.2022 - 03.2023
- Drove record top line growth through innovative business model while leading operations, strategic vision and long-range planning for 2023 season.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs, adding +$200,000 back into 2022 bottom line revenue.
- Developed and executed comprehensive business development strategy in tandem with designing enhanced systems and procedures to improve operational quality and team efficiency.
Vice President of National Casino Marketing
Baha Mar Casino & Resort Ltd.
01.2018 - 02.2022
- Led continuous advancement in guest experience at this $4.2 billion, 2,400 guest room, world class luxury casino resort. Was recognized as Top 25 resorts in the Atlantic by Conde-Nast Traveler 2019.
- Developed key calendar events that highlighted resort destination lifestyle and support implementation across marketing, communications, hotel operations, F&B operations and guest experience. Created data initiatives to continually evaluate marketplace trends and competitive intelligence across service lines.
- Leader of strategic development and execution of both on-island and remote guest acquisition & marketing initiatives that are aligned with and support the overall marketing strategy for Baha Mar.
- Engaged with 3 interconnected hotel brand partners (Rosewood Hotel & Residences, Grand Hyatt, SLS Hotel & Residences) to identify and execute on sales trends and brand initiatives to build top-line revenue consistent with guest expectations.
Executive Director of National Casino Marketing
Maryland Live! Casino & Hotel
03.2017 - 01.2018
- Launched vision, strategy, and leadership to core marketing team of 30+ senior managers, marketing execs, and hosts for both domestic & Asian marketing team. Driving growth through engagement.
- Initiated new sales and creative marketing plans for promotional roll-outs, including developing sales incentives, calendar planning and relationship marketing strategy responsible for increasing acquisition and re-activation of lost revenue by 15% and room block utilization by 125% in 2017 rollout
- Utilizing $3 million budget to developed new experiences to extend the appeal of our casino offerings, including sports & non-gaming opportunities: Managed strategic partnerships with area sports leagues and recreational tournaments. Maintained ticket blocks, sponsorships, and promotional collaboration events
Director of Customer Development
Sands Casino Resort Bethlehem
03.2015 - 03.2017
- Collaborated with management to implement new revenue generating initiatives for the Customer Development team. Targeted prospects by refining the teams data capture initiatives
- Leverage experience at launching transformational promotional campaigns including unique events that were successful in positioning Sands with competitive distinction. Implemented cross-selling of resort outlets to increase individuals length of play to peak event revenue
- Identified individual opportunities for growth within 300 mile territory and collaborated with marketing to produce over $10 million in theoretical revenues defined as new business
Director of Customer Development
Maryland Live! Casino & Hotel
03.2012 - 03.2015
- 2012 opening team - Pioneered highly functioning department infrastructure; policies & SOP handbook, hiring opening team, training and managed talented team of 20+ senior managers
- Solicitation efforts resulting in new accounts worth over $10 million in theoretical revenues yr/yr
- Responsible for delivering customer centric marketing strategies and analysis for new business that increased market share that drove rapid growth and customer loyalty from opening to $50 million in monthly revenues
Player Development Executive
Dover Downs Hotel & Casino
03.2010 - 03.2012
- Developed short-term and long-term objectives and strategic plans to grow new table games segment.
- Identified and pursued valuable clientele opportunities to generate new company revenue and improve department share of bottom line profit.
- Planned marketing initiatives and leveraged referral networks to promote business development.
General Manager
SSN Hotels
03.2005 - 03.2010
- Created annual budget and developed comprehensive plan to accomplish company objectives, drive service planning, and direct staff in regulatory and policy compliance.
- Responsible for annual forecast and marketing plan for multi-location full service SSN hotel properties.
- Sales for 1,000+ hotel rooms & 3,000+ sq ft convention space. Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Education
Bachelor of Science - Business Management
Wilmington University
New Castle, DE06.2008
Certificate - Strategic Hospitality Management
Cornell University
Ithaca, NY06.2020
Professional Speaker -
East Stroudsburg University of Pennsylvania
East Stroudsburg, PA2021
Professional Speaker -
Temple University
Philadelphia, PA2022
Skills
- Resort operations & marketing operations
- P & L multi-property management
- Leadership in hospitality service training
- Strategic partnerships & customer activation
- Creative design & content development
- Program optimization & oversight
Timeline
Vice President of Marketing
Showboat Resort Atlantic City
01.2023 - Current
General Manager
Henlopen Hotel & Event Center
02.2022 - 03.2023
Vice President of National Casino Marketing
Baha Mar Casino & Resort Ltd.
01.2018 - 02.2022
Executive Director of National Casino Marketing
Maryland Live! Casino & Hotel
03.2017 - 01.2018
Director of Customer Development
Sands Casino Resort Bethlehem
03.2015 - 03.2017
Director of Customer Development
Maryland Live! Casino & Hotel
03.2012 - 03.2015
Player Development Executive
Dover Downs Hotel & Casino
03.2010 - 03.2012
General Manager
SSN Hotels
03.2005 - 03.2010
Bachelor of Science - Business Management
Wilmington University
Certificate - Strategic Hospitality Management
Cornell University
Professional Speaker -
East Stroudsburg University of Pennsylvania
Professional Speaker -
Temple University
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