Josh Boyd

A driven entrepreneur respected thought leader, and fitness industry innovator, Josh Boyd is the driving force behind the nationally acclaimed brand The 12. Founding The 12 in 2013, following his own life-changing transformation, Josh set out on a quest to bring The 12 experience to men and
women across the country. Beginning with its first brick-and-mortar location in Irvine, California, the company quickly earned much acclaim. It garnered a following of members who desired real change in an ever-evolving plateau-proof workout regimen. Relentless in his pursuit of excellence, Josh recognizes a pivotal moment for the company was when his leadership team established their “Why”, defined their core values, and
committed to their mission statement. These tools have allowed him to lead his team effectively along each level of their journey and navigate the ebbs and flows of operating a high-profile, industry-leading company. In recognition of his dynamic leadership abilities and commitment to challenging the status quo to ignite change, Josh has become an in-demand
public speaker and mentor, participating in workshops, seminars, and speaking engagements nationwide. He feels privileged to help guide fellow business owners through their individual growth and management challenges and is committed to helping the health and wellness industry level up. Passionate about giving back, Josh and his team are active in each
community, seeking to support local causes to make a
difference in the areas where they live, work, and connect. Humbled by the opportunities bestowed upon him and his team, Josh believes that investing in others and the community is the best investment.

With a background in business administration and a passion for consulting and public speaking, Josh relies on his 20 years of expertise in the consulting industry to hone in on the big picture and the finer details to determine the areas of improvement. Pulling from his own experience as founder and CEO of The 12 Training & Wellness, he applies what he has learned to enhance
businesses in all areas, from sales and marketing to hiring and operations to pricing and training. He has consulted for a range of clients both locally and globally, including Mindbody, IHRSA, IDEA, SUCCEED, Boutique Fitness Solutions, Orange Theory Fitness, F45, Grit Cycle, Crunch Fitness, UFC Gyms,
Xponential Fitness, Row House, and other smaller studios.
Since 2015, Josh has been a Certified Mindbody Speaker, Consultant, and Contributor and has spoken at over 90 Mindbody University Events. He executed 3-day workshops throughout the conferences on topics like “How to
Create a Systematic Sales Process”, “Culture,” “Pricing Psychology and What It Takes to be a Business Owner.” Additionally, he has been a featured speaker
at several BOLD Conferences, speaking on subjects like

“Finding Your Why,” “How to Create a Startup”, “How to Implement Sales Processes,” “Against All Odds (What It Takes to Succeed as a Fitness Owner),””Leaving the PIT - The
Entrepreneur’s Personal and Professional Journey to Being a Better Leader”, and “How to Create Systems & Operations for a New Fitness Brand.”

Ernst & Young EOY Finalist 2014, 2015, 2016
and 2017 Orange County, CA




Contributor to many publications, such as Beverly Hills Lifestyle, NOBELMAN, Orange
County Business Journal, Orange County Register and Riviera Magazine/Modern Luxury

ISSA Personal Trainer, Fitness Nutrition, Sports Nutrition

Evolution Nutrition Certified
NASM Certified Nutritionist & Personal Training
Institute for Integrative Nutrition
Precision Nutrition Level 1, 2 and 3 Certified

• Josh is married to his wife Nikki, a Sigma Cum Laude USC graduate who is now a nationally ranked marathon runner and oversees all Supplementation and Nutrition for The 12 Training & Wellness. Together they have 2 dogs, Max & Tilly and LOVE the outdoors!