Josh Cole
Meridian,ID
Summary
With over 8 years of experience in the startup ecosystem, I am a results-driven and proactive leader with exceptional communication and collaboration skills. My passion lies in creating a symbiotic relationship between data and marketing, and I have a proven track record of using analytics to drive business success. Each company I've worked with has benefited from my analytical and marketing prowess, leading to the identification of key performance indicators (KPIs), optimized business strategy funnels, and UI/UX improvements that result in stronger ROI.
Having managed over 7 million dollars in online ad spend and overseen a publishing department with tens of millions of website page views, I possess valuable experience in understanding user behaviors and effectively communicating with top-level management. My skillset has also been sought after by industry giants like Johnson and Johnson, Alcon, and Revance, who have utilized my reporting acumen and analytical abilities.
Overview
8
8
years of professional experience
Work History
Senior Marketing Manager
Engage Technologies Group Inc
Meridian, ID
10.2022 - Current
- Developed comprehensive data-driven marketing strategies aligned with business objectives.
- Led and mentored a high-performing marketing team, fostering a collaborative environment.
- Oversaw the execution of successful marketing campaigns across various channels.
- Safeguarded and enhanced the company's brand identity, strengthening brand perception.
- Executed digital marketing initiatives, optimizing campaign performance through analytics.
- Led successful product launches, driving product awareness and adoption.
- Utilized market segmentation and targeting to optimize marketing strategies.
- Identified and managed strategic partnerships to expand market reach.
- Provided actionable insights through marketing analytics and reporting.
- Oversaw PR activities, maintaining a positive public image.
- Planned and executed marketing events, trade shows, and conferences.
- Ensured marketing activities complied with legal and ethical guidelines.
Senior Data Analyst
Engage Technologies Group Inc.
Meridian, ID
10.2020 - 10.2022
- Implemented Tableau and developed reporting SOPs for various divisions within the company.
- Conducted data mapping using SQL tables to establish reporting protocols.
- Collaborated with division heads and managers to evaluate key areas and drive data-driven decisions.
- Designed data collection and reduction to draw meaningful conclusions.
- Presented data analysis reports to senior management teams and executives.
- Evaluated operational issues and made process improvement recommendations.
- Worked with diverse and International teams to enhance data collection and user experience.
Analytics Director and Online Marketing Director
AllSocial
Eagle, ID
01.2019 - 06.2020
- Leveraged app analytics to predict app development outcomes and increase engagement and retention.
- Brought over 1.5 million users to the platform through targeted Facebook, Google, and SnapChat advertising.
- Maintained a cost-effective price per sign-up by balancing customer acquisition from diverse regions.
- Grew interest-based pages on AllSocial to over 100,000 followers each.
- Collaborated with Colton Underwood's production team for "Coffee With Colton," attracting over 10,000 followers to his personal page.
- Developed innovative ways to connect users on the app, using Adobe XD for realistic UI/UX prototypes.
Director of Digital Ads & Publication
Strategic Media 21
Eagle, ID
08.2015 - 12.2018
- Streamlined operations and workflow, generating $100,000 in monthly revenue.
- Compiled data from various sources, including Zapier, Facebook, and Google Analytics, for insightful reporting.
- Doubled website page views through data analysis and creative strategies.
- Achieved one-cent clicks to publishing websites through effective Google Ads A/B testing.
- Managed a team, delivering projects on time and within budget.
Education
Bachelor of Arts - Cinematic Arts
Azusa Pacific University
Azusa, CA08.2012
Associate of Arts - Liberal Arts And General Studies
San Diego City College
San Diego, CA08.2010
Skills
- Meta Business Manager: Expertise in managing ad sets across Facebook, Instagram, and the web
- Tableau: Proficient in utilizing the world's leading analytics platform for data analysis and visualization
- Azure Database: Skilled in leveraging fully managed, intelligent, and flexible cloud database services
- Google Analytics & Firebase: Adept at using these tools for web and app analytics
- Branch & Braze: Experienced in customer relationship management and mobile marketing automation platforms
- Hubspot: Proficient in using this comprehensive CRM platform for seamless data and team management
- Google Data Studio: Skilled in creating interactive dashboards and automated reports
- Zapier & Supermetrics: Expertise in utilizing online automation tools for app and data integration
- Zoho: Proficient in managing and automating business processes across organizations
- SQL: Certified in SQL through Udemy's "zero to hero" course
- Adobe XD, Photoshop, Premier Pro: Skilled in creating realistic prototypes, images, graphics, and video editing
Serving My Country
I served in the United States Marine Corps from 2004-2009, and achieved the rank of Corporal. In 2009 after serving an extra 6 months I was honorably discharged.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"Judge a man by his questions. Get started, unleash your force, seize opportunities, embrace challenges, persist, and patiently pursue success."
ChatGPT
Timeline
Senior Marketing Manager
Engage Technologies Group Inc
10.2022 - Current
Senior Data Analyst
Engage Technologies Group Inc.
10.2020 - 10.2022
Analytics Director and Online Marketing Director
AllSocial
01.2019 - 06.2020
Director of Digital Ads & Publication
Strategic Media 21
08.2015 - 12.2018
Bachelor of Arts - Cinematic Arts
Azusa Pacific University
Associate of Arts - Liberal Arts And General Studies
San Diego City College
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