Josh Edwards
Eagle Mountain,UT
Summary
Accomplished Senior Director of Sales, adept at leading high-performing teams and cultivating key customer relationships. Demonstrated success in marketplace execution and strategic planning, notably improving EBITDA through innovative pricing strategies. Skilled in analytics and dynamic communication, consistently overachieving plans with a focus on profitability and team development.
Overview
31
31
years of professional experience
Work History
Senior Director of Sales
Primo Water
Salt Lake City, UT
05.2020 - Current
- Lead national teams of key account managers both in B2B and retail
- Developed and implemented strategies to improve team performance and productivity
- Coached and mentored individuals on professional development goals
- Developed pricing strategies to ensure maximum profitability of products and services
- Negotiated terms and conditions of contracts with external B2B and retail customers
- Collaborated with attorneys on complex legal issues associated with contract negotiations
- Improve overall EBITDA from previous agreements
- Lead teams to overachieve their plans for the last three years in a row
- Lead a team that has had a winner for Top Salesperson of the Year for the last two years
- Implemented a new go-to-market pricing strategy that has increased EBITDA
- Implemented Saes Force to manage all new business and manage contracts
Sales Manager
DS Services
UT, ID, NV, And CA
06.2017 - 05.2020
- Lead and drive customer growth through Costco and street sales
- Manages the sales team to ensure consistent achievement of results: area sales volume, customer growth, and profitability goals, which maximize sales and profits
- Identify and acquire high-quality, long-term, 'preferred' customers to support growth through acquisition
- Provides management leadership and programs to ensure the sales team can meet defined goals
- Collaborates and negotiates with vendors, event operators, and agencies to ensure coordination of resources required to support customer acquisition activities
- Directs and motivates the efforts of the front-line sales team to acquire high-quality, long-term customers
- Sets and monitors daily customer acquisition goals, customer satisfaction, asset management, and safety objectives, and provides reporting as required
- Head of Sales staffing, tracking, and reporting for North America
- Successfully developed the top-producing sales team in North America
- Successfully resign from the Sands Group to a 3-year agreement worth $500,000 in revenue
- Successfully upgraded the Account Executive team talent
Implementation Manager - E-Commerce
DS Services
Murrieta, CA
02.2019 - 02.2020
- Build and execute a strategy to sell 5-gallon water on large e-commerce platforms that has not been done before
- Developed project plans and timelines for each implementation process, tracking progress against these plans to ensure completion on schedule
- Provided regular updates to stakeholders regarding project status and progress towards objectives
- Conducted training sessions for staff members on how to use newly implemented systems effectively
- Collaborated with cross-functional teams to ensure successful integration of hardware, software, and networking components
- Analyzed customer feedback and identified areas for improvement in existing implementations or processes
- Monitored performance metrics of implemented systems and took corrective action when necessary
- This new program surpassed all goals to become its own business unit within three years
Key Account Manager - Kroger and Local Retail
PEPSI BEVRAGES COMPANY
Salt Lake City, UT
04.2011 - 06.2015
- Lead and drive execution and business at Associated, Harmons, and Reams
- Responsibilities include but not limited to, support a team of sales employees to drive marketplace execution and customer service, share growth, and profit performance
- Maximize volume and revenue in a direct store delivery go-to-market environment
- Activate local and national market place initiatives and promotions to build brand development and maximize brand performance
- Simplify agenda for front line to execute
- Worked with bottling partners on programming, pricing, and execution
- Ensure pricing is accurate
- Manage all accounting aspects for account
- Successfully grew carbonated and non-carbonated space
- Over 300 incremental Pure Play racks sold in
- Led the country in inventory display for innovation
- Established new practices with district managers, and built a solid relationship for flawless execution
- Grew DNP by 10%
Territory Sales Manager
PEPSI BEVRAGES COMPANY
SLC/ST George , UT
01.2005 - 04.2011
- Lead the C&G, Retail, and Food Service sales teams
- Responsibilities include but not limited to, leading a team of sales employees to drive marketplace execution and customer service, share growth and profit performance
- Maximize volume and revenue in a direct store delivery go-to-market environment
- Cultivate strong relationships with key customers in the region
- Activate local and national market place initiatives and promotions to build brand development and maximize brand performance
- Coach and lead a team of frontline employees on selling and display execution and merchandising standards
- Ensure the team delivers volume, waste, and break results while managing costs
- Sign local market Customer Development Agreements, and manage local chains promotional activity
- Seek out new Food Service accounts
- Manage and grow existing Food Service customers
- In four years in the Hurricane location, I grew the local market CDA from 14 to 26
- Gained 50 new food service customers
- Drove net price gain of $0.15 in food service
Area Sales Manager
Swire Coca – Cola
Salt Lake City, UT
01.1994 - 07.2003
- My responsibilities include but are not limited to, Lead the Large Format selling and a merchandising team, which consisted of 101 employees
- Maximize volume and revenue in a direct store delivery go-to-market environment
- Cultivate strong relationships with Smith’s, Ream’s and Dan’s Food
- Work with District Managers of 3 chains to drive local market success
- Activate local and national market place initiatives and promotions to build brand development
- Grow and lead merchandising team as well as manage cost
- Headed team for the conversion to the 'Fridgemate'
- Lead the 2002 Salt Lake City Olympic Games 'Paint the Town Red' team
Education
LSI-Executive Leadership Program
Tuck Executive Education At Dartmouth
Hanover, NH10-2021
High School Diploma -
Bingham High Schol
Utah 01-1996
Skills
- Building and executing strategic plans and tactics
- Leader of high-performing sales teams
- Cultivating strong relationships with key customers
- Deep knowledge of the use of analytics
- Ability to grow, share, revenue, and profit performance
- Simplifying the agenda for the team to maximize execution
- Marketplace execution and customer service
- Influence Management
- Activate local and national marketplace initiatives
- Dynamic communication skills
Careerfocus
Knowledgeable sales and operations leader with experience based in Fortune 500 company. Skilled in achieving sales goals aligned with company strategies and tactics. Capable in tackling complex business issues while providing solutions that deliver results. Skilled in maximizing volume and revenue in a direct store or customer delivery go-to-market environment.
Timeline
Senior Director of Sales
Primo Water
05.2020 - Current
Implementation Manager - E-Commerce
DS Services
02.2019 - 02.2020
Sales Manager
DS Services
06.2017 - 05.2020
Key Account Manager - Kroger and Local Retail
PEPSI BEVRAGES COMPANY
04.2011 - 06.2015
Territory Sales Manager
PEPSI BEVRAGES COMPANY
01.2005 - 04.2011
Area Sales Manager
Swire Coca – Cola
01.1994 - 07.2003
LSI-Executive Leadership Program
Tuck Executive Education At Dartmouth
High School Diploma -
Bingham High Schol
Similar Profiles
Quaquez LucasQuaquez Lucas
Sales Representative at Primo WaterSales Representative at Primo Water
Angela HudnallAngela Hudnall
Customer service Agent Tier 2 at Primo WaterCustomer service Agent Tier 2 at Primo Water
ERICKA TALEYRANDERICKA TALEYRAND
Payment Specialist at Primo WaterPayment Specialist at Primo Water