Josh Gold

• As part of Global Comms Leadership Team, lead high-performing multi-national team dedicated to shaping the external reputation of Bayer Crop Science
• Oversee external media relations group that creates and executes storytelling opportunities throughout the Crop Science organization and delivers narratives that align with business growth objectives
• Lead social/digital team behind Bayer Crop Science channels and web presence

• Led 5-person corporate communications team whose responsibility was to protect and promote the reputation of the corporate entity
• Oversight included reputation management, corporate storytelling, executive visibility, crisis communications, government relations, internal communications, social/digital media and sustainability communications
• Partnered with peers in brand communications to leverage respective properties and reputation for mutual reputational lift, including through initiatives with huge sporting events, advertising campaigns and sponsor announcements.

• Responsible for the brand PR strategy and execution, media relations, issue and reputation management, and executive communications for the company’s US still portfolio, including vitaminwater, smartwater, Dasani, POWERADE, Minute Maid, FUZE Tea and Gold Peak Tea.

• Managed the Company’s government relations and community connections for New York State and New York City by engaging with elected officials, key influencers, community leaders and Coca-Cola Foundation benefactors to form and strengthen Company relationships and share industry perspectives.

• A 12-month assignment in Auckland, NZ where I directed stakeholder engagement, issues management, government relations and brand/business publicity for Coca-Cola Oceania (New Zealand) as a member of the seven person NZ Leadership Team

Led day-to-day PR on POWERADE, Coca-Cola’s Energy brands (NOS, Full Throttle), and the Company’s motorsports engagement as a NASCAR partner.

• Created proactive PR campaigns for brand assets, including athletes (national and local), properties, campaigns and product launches
• Part of an upstart challenger brand that was acquired by Coca-Cola in the largest ever non-alcoholic beverage deal