Joshua Halasz

Directed brand strategy and growth initiatives for @BRRacing, @HouseofHighlights, and @CreatorLeague, overseeing partnerships, content production/distribution, and sales initiatives.

Managed and mentored a team of 4, driving collaboration across marketing, creative, and sales teams to align on brand objectives.

Spearheaded all brand initiatives, including go-to-market strategies, storytelling, and positioning to accelerate audience and revenue growth.

Generated revenue within the first year of launch, establishing proof of concept and long-term scalability.

Grew @BRRacing into the fastest-growing motorsports account, pioneering a new model for social media coverage of NASCAR and motorsports, influencing industr-wide practices.

• EP for the "Creator League" a sports league for influencers.
• Director of Social & Content for all "Creator League" social pages which garnered over a million followers in the first 6 months.
• Managed live and on demand productions with budgets ranging from $500,000 to $2MM.
• Identified and implemented cost saving methods, including cultivating new talent relationships
• Managed and oversaw production team of 80+ members
• Collaborated with clients to ensure project expectations and deliverables were met
• Strategically communicated with multiple departments to ensure timely completion of projects
• Developed and implemented production policies and procedures to ensure efficient workflow

• Developed new live video series resulting in over 400 million views in the first 3 months.
• Oversaw the restructuring of talent outreach and contract negotiation.
• Crafted detailed project plans to ensure efficient and successful execution of projects
• Developed and managed relationships with vendors, contractors, and other stakeholders
• Oversaw daily operations of production team, including staff scheduling and task assignments
• Negotiated contracts with vendors and contractors to ensure best value and terms
• Developed budgets and tracked expenses to ensure projects remained within budget

• Effectively addressed various production challenges caused by the Covid-19 pandemic in 2020
• Continually honed procedures to ensure utmost production quality
• Coordinate production budgeting, hiring, casting, and permitting activities
• Streamlined project schedules, increasing video output by over 250%. 

• Managed and produced several highprofile projects from concept to completion, ensuring efficient workflow
• Identified new opportunities and developed strategies for increasing revenue and profitability
• Planned and coordinated events, such as media launches, to introduce new products and services