Josh Handy

Detail-oriented junior pursuing a B.S. in Business Administration at Biola University, concentrating in Marketing and Management, along with minors in Psychology and Biblical Studies. Strong foundational knowledge in Marketing, Management, Human Resources, Business Law, Accounting, and Finance. Core competencies include analytical thinking and effective communication, with a commitment to applying skills in real-world business scenarios. Career objectives focus on leveraging educational background to drive marketing strategies and enhance organizational performance.

I had the opportunity to intern at Cherry Hill Counseling, where I developed a strong interest in psychology, particularly how psychological principles apply to the business world. This experience deepened my understanding of consumer behavior, leadership dynamics, and strategic decision-making.

I am currently seeking an internship where I can apply my skills to a dynamic business environment. I welcome the opportunity to connect and explore potential roles.

• TMP (Target Marketing Project): Conducted an in-depth competitive analysis of Gold’s Gym and Planet Fitness, evaluating their target markets, pricing strategies, and customer experience. Over the course of a semester-long project, I conducted 13 professional interviews with employees and 28 customer interviews to gather industry insights. Using this research, I developed an 86-page marketing strategy and created a new gym concept designed to compete directly with these brands. This included branding, pricing, and a go-to-market strategy.