Experienced and versatile Web Content Manager with a demonstrated history of effectively spearheading website content, optimization projects, and web design and development initiatives. Proficient in leveraging Content Management Systems (CMS) and A/B testing platforms to elevate customer experiences and boost site conversion rates. Actively seeking an opportunity to apply expertise in content management, project management, web design, development, and optimization strategies within a dynamic and growth-focused environment.
Overview
15
15
years of professional experience
Work History
-
WSI B2B Marketing
Charleston, SC (Remote Work)
11.2020 - Current
Web Content Management
Plan, coordinate, and execute optimization and personalization activities using A/B testing platforms (Adobe Target, Google Optimize) resulting in a 44% increase in site conversions.
Manage changes to website content using a variety of CMS (WordPress, Adobe Experience Manager (AEM), Webflow, (DNN) ensuring alignment with stakeholder requirements and brand standards.
Collaborate with cross-functional teams and business owners to prioritize new website functionality, leading to improved user experiences.
Coordinate with internal management and external stakeholders to identify opportunities for improving the user experience on websites.
Maintain open communication with team members and stakeholders, resulting in successful project outcomes.
Utilize Web Analytics tools (Google Analytics, Adobe Analytics, Agency Analytics) to measure and report on the performance of optimization activities, supporting data-driven decision-making.
Plan and execute A/B testing experiments to optimize conversion rates on various pages within our sites.
Conduct usability tests to evaluate the effectiveness of web page designs and layouts.
Analyze daily traffic data to measure the effectiveness of marketing strategies and develop reports summarizing key insights from website data analysis efforts.
Develop processes for tracking, monitoring, and reporting on website performance metrics.
Develop reports outlining key performance indicators related to website traffic metrics.
Manage and monitor web analytics to assess user engagement with web content.
Monitor website analytics to identify areas for improvement in terms of performance or user experience.
Deliver end-user training on content management systems, allowing client staff to make easy updates and maintenance to the website without developer assistance.
Front-End Web Development
Deliver end-user training on content management systems, allowing staff to make easy updates and maintenance to the website without developer assistance.
Implement modern design trends in line with current industry standards.
Create successful websites that meet requirements for objectives such as load speed and design.
Integrate third-party APIs such as Google Maps or YouTube videos into web pages seamlessly.
Conduct A/B testing experiments to identify areas of improvement in user experience design.
Redesign sites to enhance navigation and improve visual appeal.
Solve complex UI problems related to layout responsiveness across different devices.
Manage online experiential content for product launches, design changes, and promotions.
Utilize version control systems like Git to manage source code repositories effectively.
Create reusable components that can be used across multiple projects efficiently.
Design visual and graphic images to use on multiple platforms.
Direct design, writing, and production of page content to fulfill project demands and satisfy customer needs.
Complete design projects to meet budget, equipment, performance, and legal requirements.
Translate concepts into user flows, wireframes, mockups, and prototypes to promote positive intuitive designs, site interactions, and user experiences.
Design efficient coding practices to improve the speed of the website's front-end operations.
Develop responsive web pages using HTML, CSS, and JavaScript.
Build custom WordPress themes from scratch using PHP, HTML5, CSS3, and jQuery technologies.
Develop site content and graphics by coordinating with copywriters and graphic artists.
Implement improvements to boost site performance.
Bring mock-ups to life with HTML, CSS, and JavaScript.
Create interactive features for websites such as menus, forms, and navigation bars.
Improve and design new layouts to achieve usability and performance objectives.
Maintain open communication with team members and stakeholders, resulting in successful project outcomes.
Understand and follow oral and written directions.
Collaborate with a cross-functional team to define features and build powerful and easy-to-use products and customer-facing workflow tools.
Web Development
Create custom responsive designs that optimize the website layout for various devices.
Implement SEO techniques to improve search engine ranking of website content.
Create and edit web pages, images, videos, and other digital assets using CMS tools.
Ensure clean, valid HTML and CSS markup conforming to industry standards.
Develop and maintain user-facing web pages using HTML, CSS, JavaScript, and jQuery.
Work closely with product owners, designers, and other stakeholders throughout the development process.
Ensure compliance with applicable regulations such as copyright laws or GDPR regulations.
Web Developer
Lifequote
Coral Gables, FL
08.2008 - 08.2011
Created custom responsive designs that optimized the website layout for various devices.
Implemented SEO techniques to improve search engine ranking of website content.
Created and edited webpages, images, videos, and other digital assets using CMS tools.
Ensured clean, valid HTML and CSS markup conforming to industry standards.
Developed and maintained user-facing webpages using HTML, CSS, JavaScript and jQuery.
Worked closely with product owners, designers and other stakeholders throughout the development process.
Ensured compliance with applicable regulations such as copyright laws or GDPR regulations.
DIRECTORA DE MARKETING at BD GROUP COLOMBIA - Empresa especializada en soluciones de marketing B2B|B2CDIRECTORA DE MARKETING at BD GROUP COLOMBIA - Empresa especializada en soluciones de marketing B2B|B2C