Josh Kirssin
Acworth,GA
Summary
Experienced Senior Executive with a demonstrated history of driving growth and achieving operational excellence. Proficient in strategic planning, project management, and utilizing data for informed decisions. Committed to fostering team collaboration and adapting to evolving business requirements. Exceptional leadership skills, effective communication abilities, and a proven track record of delivering impactful results.
Overview
12
12
years of professional experience
Work History
Senior Director of Distribution
EHP Labs/OxyShred Energy
06.2023 - Current
- Reporting directly to CEO/Owner, tasked with United State expansion.
- Negotiated and signed 72 distributors(Core-Mark, Anheuser-Busch, Molson Coors) across the country to date
- Led cross-functional teams to enhance operational efficiencies and streamline processes.
- Develop and implement 4P promotional strategies through retail to drive sales
- Utilize syndicated data to create a sell-story to position OxyShred Energy across the retail landscape
- Full responsibilities of P&L, including; COGS, Margin %, Marketing Spend, etc
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
- Work closely with our retailer and distributor partners on ABP/Joint business planning to ensure yearlong success
- Responsible for OxyShred Energy sales of $3.5 million dollars over the past 15 months
- Launched retailers such as; QuikTrip, Murphy Oil, Giant Eagle, Duchess, EnMarket and more
- Work between multiple business units(Marketing, Operations, Finance) to ensure proper planning and execution with retail and distributor partners
Vice President of Sales North America
The Naked Collective US Ltd.
07.2022 - 06.2023
- Reporting directly to the Co-Founder, responsible for nationwide sales and distribution for Non-Alc brands, SoBeer and Mude, across North America
- Tasked with creating strategies that will exceed sales goals and maximize profit
- Grew distribution with retail partners by 50%(5,500+)
- Established national distribution with 2nd largest wine/spirits network, Republic National Distributing Company
- Utilized top-to-top relationships with distributors and key chain accounts to drive brand growth and generate new opportunities
- P&L management through development of price packages and trade plans
- Created distribution strategy and sales structure to deliver against top line revenue and expense goals
- Oversee sales team of 9 Sales Managers, Director of Field Sales, and National Account Manager
National Sales Manager
Kill Cliff, INC
11.2019 - 07.2022
- Led company-wide go to market strategy for Kill Cliff’s #1 priority, CBD
- Developed and managed nationwide partnership of the largest wine/spirits distributor in North America, Southern Glazer’s Wine & Spirits
- Led nationwide growth at +64% during fiscal year 2020-2021
- Exceeded revenue of 10+million in commercial sales via distributor/retail partners
- Expanded points of distribution(PODs) from 2,500 to over 30,000
- Helped build a national sales team(RSM/SR) to manage company growth and expansion
- Developed annual commercial revenue plan with executive team to effectively manage sales in multiple channels, while working with marketing and operations to maximize profit and strategic opportunities
Regional Sales Manager
Kill Cliff, INC
11.2019 - 07.2022
- Led nationwide DSD network search and development
- Responsible for driving growth of the Kill Cliff portfolio, expanding placements and accelerating velocities through key partners
- Cultivated/Negotiated/Signed 43 new distributor partners ranging across 12 states
- Increased points of distribution by 49% generating an additional $2.5M in revenue through strong relationships, effective category management and strategic selling
- Managed promotional processes from planning, development, and execution; maximizes and executes trade budgets against promotional plans to enhance margin
- Implemented company-wide CRM and analytical tools to help effectively manage business
- Builds and manages broker and distributor networks to drive growth and execute retail strategies
Market Sales Manager GA
Sierra Nevada Brewing Company
07.2016 - 11.2019
- Responsible for state growth within the largest growing beer segment in the country
- Managed one of the largest DSD partners in the country, delivering over 250,000 cases annually throughout the state
- Appointed honorary KEG Team member, responsible for regional training of VIP and KARMA CRM – one of 12 in the country
- Statewide growth of +20,000 cases over 3-year span, growing market share +3%
- Grew points of distribution over 7%(+3,500) across the state
- Developed and controlled annual business plan: revenue plans, marketing budgets, promotional spend, and trade funding
- Leveraged our largest sponsorship, Music Midtown, to gain additional displays, distribution, and volume across on/off premise channels
- Strong analytical experience utilizing sales tools(VIP, Karma, Nielson, IRI, Power BI) effectively
Sales Guy/Straight Shooter and Strategic Events Coordinator
Monday Night Brewing
10.2013 - 07.2016
- Guided this Atlanta based brewery into one the largest regional breweries in the Southeast
- Exceeded expectations and achieved #1 position within the distributor network
- Responsible for go to market strategies, sku rationalization and new market penetration
- Year to year growth over 80% and grew points of distribution by 300%
- Accountable for all new sales training processes including personal development
- Created, implemented, and maintained a structured Sales Manifest(SOP)
- Developed and controlled annual business plan: revenue plans, marketing budgets, promotional spend, and trade funding
- Work closely with owners and Marketing team to analyze existing practices and develop new marketing strategies for key events
Territory Account Manager
Eagle Rock Distributing
02.2013 - 10.2013
- Actively supported accounts in my defined geographic territory
- Increased market share in route by sampling, customizing, and executing promotions for the entire brand portfolio of 400+skus
- #1 in Craft Beer sales across the On-Premise team
Education
Bachelor of Science - Sport Management
Georgia Southern University
Statesboro, GA05-2004
Skills
- Strategic Development
- Collaborative Team Management
- Business Growth Initiatives
- Workforce Performance Optimization
- Fiscal Supervision
- Stakeholder Collaboration
- Cross-functional Collaboration
- Financial Budgeting
- Analytical Decision Making
- Skilled in Negotiation Strategy
- KPI Implementation
- Sales Growth Initiatives
Accomplishments
- Signed the First and Largest national CBD beverage distribution to date with Southern Glazer’s Wine & Spirits(2020).
- Negotiated 3-year Exclusive energy partnership with the World Series Champions, Atlanta Braves.
- Signed 2-year partnership with 5-time PGA Tour winner, Chris Kirk, to expand reach of our CBD portfolio.
- 2019 Sales Manager of the Year – Region 6 at Sierra Nevada Brewing Company.
Timeline
Senior Director of Distribution
EHP Labs/OxyShred Energy
06.2023 - Current
Vice President of Sales North America
The Naked Collective US Ltd.
07.2022 - 06.2023
National Sales Manager
Kill Cliff, INC
11.2019 - 07.2022
Regional Sales Manager
Kill Cliff, INC
11.2019 - 07.2022
Market Sales Manager GA
Sierra Nevada Brewing Company
07.2016 - 11.2019
Sales Guy/Straight Shooter and Strategic Events Coordinator
Monday Night Brewing
10.2013 - 07.2016
Territory Account Manager
Eagle Rock Distributing
02.2013 - 10.2013
Bachelor of Science - Sport Management
Georgia Southern University
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