Josh Loeffler
Ankeny,IA
Summary
Dynamic Sales Leader | Strategic Growth Driver | Team Builder
Results-driven sales executive with a proven track record of driving revenue growth, building high-performing teams, and leading strategic initiatives that deliver measurable business results. Recognized for strong leadership, analytical thinking, and interpersonal skills that inspire teams and foster a collaborative culture. Adept at recruiting, coaching, and motivating talent to exceed goals in fast-paced, team-oriented environments. Passionate about leveraging expertise in sales, digital media, and data analysis to fuel innovation and support iHeartMedia’s continued success. Adaptable and reliable with a commitment to continuous improvement and operational excellence.
Overview
26
26
years of professional experience
1
1
Certificate
Work History
Vice President of Sales
iHeart Media
Des Moines, IA
11.2023 - Current
- Provide executive leadership across all sales operations for iHeartMedia’s multi-platform assets, including broadcast radio, iHeartRadio digital audio, podcasting, social media, and live event activations.
- Drive strategic revenue growth by creating and executing integrated, data-driven marketing solutions that capitalize on iHeartMedia’s national scale and local relevance.
- Lead, coach, and develop a high-performing team of Account Executives and sales support professionals, fostering a culture of accountability, performance excellence, and continuous learning.
- Partner with Programming, Digital, and Event Marketing teams to align compelling content strategies with customized client solutions, enhancing audience engagement and advertiser ROI.
- Deliver consistent year-over-year revenue growth through a consultative sales approach, leveraging market analytics, audience insights, and attribution tools to guide strategy and optimize campaign performance.
- Oversee local P&L, including budgeting, forecasting, pricing strategies, and expense management, ensuring profitability and operational efficiency in alignment with corporate goals.
- Designed and executed innovative sales strategies that resulted in measurable increases in revenue and market share.
- Build and maintain senior-level relationships with key advertisers, agencies, and brand partners at the regional and national level, positioning iHeartMedia as a premier strategic media partner.
- Consistently exceed sales goals and service benchmarks through proactive client acquisition and retention strategies.
- Serve as a community-facing brand ambassador, representing iHeartMedia on nonprofit boards and at public events, while enhancing the company’s local visibility and community impact.
- Secured high-value accounts through targeted, insights-driven presentations, strengthening the brand’s reputation among industry leaders.
- Utilize iHeart Media’s proprietary platforms, data capabilities, and national reach to deliver scalable, cross-platform solutions that integrate traditional media with digital innovation.
- Develop and implement both short- and long-term sales strategies focused on expanding market presence, uncovering new business opportunities, and driving sustainable revenue growth.
Regional Digital Sales Manager
Alpha Media, Digital
Des Moines, IA
05.2022 - 11.2023
- Led digital training and development for eight markets, coaching 48 sales representatives on B2C and B2B digital marketing strategies.
- Directed sales forecasting, budgeting, and performance tracking for stations and individual reps, aligning goals with market opportunities.
- Collaborated with sales teams to create and execute digital solutions for both new and existing clients, driving innovation and revenue.
- Increased digital revenue by 110% across all eight markets through strategic execution of SEO/SEM, Targeted Display, OTT/CTV, Programmatic, and social media platforms.
- Managed high-performing digital sales teams to consistently exceed quarterly goals and performance benchmarks.
- Implemented analytics-driven decision-making to refine digital strategy and enhance ROI.
- Partnered with creative, content, and marketing departments to ensure consistent and impactful brand messaging across digital platforms.
- Played a pivotal role in elevating both team performance and client success through strategic digital transformation.
General Sales Manager
Cumulus Media, Radio, Digital and Events
Des Moines, IA
09.2017 - 05.2022
- Built and maintained strong relationships with key clients, industry influencers, strategic partners, and decision-makers. Supported sales representatives in nurturing client relationships, negotiating contracts, and closing deals.
- Led all sales forecasting activities and developed sales budgets for both station-wide and individual sales reps. Collaborated with the sales team to create innovative event and digital sales opportunities.
- Directed and inspired the Digital Sales Manager, Live Events Manager, and broader sales team to achieve personal growth and exceed company performance goals, driving client growth across local, regional, and national markets.
- Consistently motivated team members to surpass objectives by setting clear goals, monitoring performance daily, and implementing targeted improvement strategies.
- Provided ongoing coaching to sales associates in product knowledge, sales techniques, and incentive programs—leading to a notable increase in customer satisfaction.
- Resolved client issues promptly, ensuring high levels of customer satisfaction and long-term relationship success.
- Developed and executed competitive pricing strategies that optimized profitability while maintaining market competitiveness.
Local Sales Manager
Sinclair Broadcasting, CBS KGAN 2, KFXA FOX 28, Television, Digital
Cedar Rapids, IA
03.2017 - 09.2017
- Managed and directed local Sales and Sponsorships for two Television stations and staffs
- Created opportunities with Television debut options including NASCAR, SUPERBOWL, BTN and more for all Local and Regional clients
- Worked with sales team to create events and digital opportunities
Sales and Sponsorship Manager
VenuWorks Cedar Rapids, Building Partnerships and Events
Cedar Rapids, IA
01.2016 - 03.2017
- Managed and directed all sales and sponsorships for four venues in Cedar Rapids, U.S
- Cellular Center, The Paramount Theatre, The McGrath Amphitheatre, The Cedar Rapids Ice Arena
- Worked directly with naming rights partners – U.S Cellular, McGrath Auto, 7G Budweiser, Flecks Sales Miller Coors, Carlos O’ Kelly’s, to maintain naming rights contract fulfillment and continued partnerships
- Created CRM system for venues to track current client and future client opportunities
- Built all venues pricing structure, partnership guides and event opportunities
General Sales Manager, Market President, Vice President of Sales
Townsquare Media, Radio, Digital and Events
Cedar Rapids, IA
05.2007 - 01.2016
- Managed and motivated Local Sales Manager, Digital Sales Manager, Live Events Manager, and sales team to help achieve their personal goals and company expectations while growing clients on a local, regional, and national level
- Responsible for planning and implementing sales, both short and long range, targeted towards existing and new clients to achieve client goals and needs, while implementing strategic sales plans and company objectives for products and services to achieve sales budgets and forecasts for radio stations, digital products, and live events
- Developed product positioning, packaging, and pricing strategy to produce the highest possible long-term market share while achieving satisfactory profit/loss ratio and market share in relation to present industry and economic trends
- Prepared and presented weekly, monthly, quarterly sales reports to Market President and Regional VP of Sales
- Directed weekly training and product development strategy meetings with set expectations, coaching, role playing and goals for new and senior sales reps
- Managed and motivated all 35-40 employees and sales departments including, sales event/promotions, business, digital, on-air and engineering departments
- Assisted all departments within the organization to manage their team and achieve focused team objectives
- Established and maintained a consistent company image for all product lines, promotional materials, and events
- Directed product research and development for company growth
- Analyzed and controlled expenditures of each department to conform to overall budgetary requirements
- Prepared periodic sales reports showing product growth, sales volume, potential sales, and areas of proposed client base expansion
Account Executive
OnMedia Cable Television Advertising, MediaCom Cable
Des Moines, IA
11.2006 - 04.2007
Sales Manager, Senior Account Executive
Saga Communications, Des Moines Radio Group
Des Moines, IA
02.2001 - 11.2006
Senior Account Executive
Cumulus Media, Radio
Dubuque, IA
05.1999 - 02.2001
Education
BA Cum Laude - Marketing, Business Management
Grandview University
Skills
- Deal closing
- Trade show representation
- Revenue generation
- Industry expertise
- Sales pipeline management
- Sales reporting
- Channel partnerships
- Sales presentations
- Pricing strategy
Accomplishments
- Grew team of 18 to a top tier team including multiple individuals growing from bottom 25% to top 25% in sales out of 188 sales reps which increased team sales by $5M per month.
- Increased eight small market, and 48 sales reps to highest growth and overall digital sales figures to #1. This was a 200% increase in sales going from $1M to $1.2M.
- Achieved nine consecutive monthly sales goals, including 12 of 14 months 2018 – 2019, leading to achieving annual goal in future years.
- Grew to #7 in the company in feature sales (N-W-T-Sports) representing $400K in new billing.
- Grew sales revenues by 16% locally including 110% digital against budget. Overall grew digital $100k to $500K.
- Grew ecommerce platform from #55 of #90 in company to #4 in revenue of $350K #1 in region.
- Created client focused sales initiative that generated over $1.4M in new revenue.
- Featured Manager at Cumulus Managers conference when client focused product purchase rate card that helped move pacing to + 76% year over year.
- Sales growth of 27% local direct = $1.6M - sales growth of 12% net revenue = $2.2M
- Coached multiple sellers to $1.3 Million in revenue equating a cluster increase of 12% overall with new business, digital and events. Overall cluster billing of $6M annually.
- Grew Business to Business event sales from $125K to $240K in one year. Maintained renewals to $360K from renewals with Event Sponsorships.
Certification
- CSP - Certified Sales Professional
- Google Certified License
- Media and Marketing Buyer Training
Timeline
Vice President of Sales
iHeart Media
11.2023 - Current
Regional Digital Sales Manager
Alpha Media, Digital
05.2022 - 11.2023
General Sales Manager
Cumulus Media, Radio, Digital and Events
09.2017 - 05.2022
Local Sales Manager
Sinclair Broadcasting, CBS KGAN 2, KFXA FOX 28, Television, Digital
03.2017 - 09.2017
Sales and Sponsorship Manager
VenuWorks Cedar Rapids, Building Partnerships and Events
01.2016 - 03.2017
General Sales Manager, Market President, Vice President of Sales
Townsquare Media, Radio, Digital and Events
05.2007 - 01.2016
Account Executive
OnMedia Cable Television Advertising, MediaCom Cable
11.2006 - 04.2007
Sales Manager, Senior Account Executive
Saga Communications, Des Moines Radio Group
02.2001 - 11.2006
Senior Account Executive
Cumulus Media, Radio
05.1999 - 02.2001
BA Cum Laude - Marketing, Business Management
Grandview University
President's Club Winner
President’s Club Winner – Top-Rated Market
Honored to be recognized as a President’s Club Winner, representing the #1 rated market in the company. This achievement reflects the collective passion, grit, and performance of an extraordinary team that consistently delivered results, exceeded expectations, and set the standard across the organization. Being the top-performing market is a testament to our unwavering focus on client success, innovation, and a culture of accountability. Grateful for the leadership, collaboration, and commitment that made this recognition possible.