Josh London
Chicago,IL
Summary
Experienced marketing professional adept at brand management, product innovation, and leading cross-functional teams. Achieved notable success at SC Johnson, driving revenue growth and market share in Pest Control over 5 years. Known for analytical abilities, strategic acumen, and commitment to excellence.
Overview
15
15
years of professional experience
Work History
Sr. Associate Brand Manager, NA Pest Control
Raid, SCJ
01.2024 - Current
- Manage day-to-day operations of Raid portfolio, overseeing product lifecycle from ideation to launch. Implement strategic product positioning and pricing strategies to drive sales growth and market share penetration. Regularly track performance metrics to demonstrate portfolio and segment performance in marketplace.
- Spearhead launch and management of new visual brand language (VBL), ensuring alignment with brand identity and market positioning. Collaborated closely with design teams and external agencies to develop and execute VBL guidelines across various touchpoints, including packaging, marketing materials, and digital platforms.
Sr. Associate Brand Manager, NA Pest Control
OFF! & Stem, SCJ
03.2021 - 12.2023
- Lead OFF! personal repellents business with retail sales of $178 million over last 52 weeks (March 2022-February 2023), resulting in 4% increase in dollar share (64.3% $hare) during that time period
- Led conceptualization and proposal to restructure supply chain for Deet Dry portfolio, resulting in successful cost-saving effort of $6.5 million through absorption and COGS, gaining alignment from GCBEC and playing key role in achievement of corporate DPM goals
- Spearheaded the development and commercialization of multiple new product launches with in the OFF! & STEM personal repellents portfolio, including an OFF! complete visual brand language overhaul
- Successfully led large cross-functional team to comply with new EPA regulations by removing all references to "deet-free" from product labels, 3D renders, websites, media, product tiles, display assets, and trays, ensuring full regulatory compliance and avoiding potential penalties
Associate Brand Manager, Global Pest Control
OFF! & Autan, SCJ
03.2019 - 03.2021
- Successfully led global launch of EU Botanicals Spritz and Lotion in FY 20, exceeding all financial benchmarks, including NS ($3.5MM, +65% vs Budget), DP$ ($1.7MM, +151% vs Budget), and DPM (50.7%, +850bps vs Budget), resulting in highly successful NPD launch
- Managed Global Repellents Botanicals portfolio with net sales of $15MM and YoY growth of 20%, overseeing all aspects of NPDs, scoping documents, and charter documents within portfolio
Programming Manager
Big Ten Netwrok
03.2010 - 08.2017
- Analyzed Nielsen television ratings data and consulted with President to strategically regionalize all BTN College Football games; resulted in 8% ratings increase for 2016 Football and 12.5% increase for 2017 Non-Conference Football.
Sales Assistant
Chicago Sun Times
09.2009 - 03.2010
- Identify and target potential new clients to expand sales pipeline and increase revenue
Education
MBA -
University of Chicago: Booth School of Business
Chicago12.2017
BS - Genetics
University of Wisconsin: Madison
Madison, WI12.2008
Skills
- Media Planning
- Trade marketing
- Competitive Analysis
- E-commerce strategy
- Product positioning
- Strategic Planning
Timeline
Sr. Associate Brand Manager, NA Pest Control
Raid, SCJ
01.2024 - Current
Sr. Associate Brand Manager, NA Pest Control
OFF! & Stem, SCJ
03.2021 - 12.2023
Associate Brand Manager, Global Pest Control
OFF! & Autan, SCJ
03.2019 - 03.2021
Programming Manager
Big Ten Netwrok
03.2010 - 08.2017
Sales Assistant
Chicago Sun Times
09.2009 - 03.2010
MBA -
University of Chicago: Booth School of Business
BS - Genetics
University of Wisconsin: Madison
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