Josh Matthews

• Directed SEO initiatives across GMFinancial.com, Cadillac Financial, GMF Careers, MODE, and GM Fleet, boosting organic traffic and conversions to all time highs.
• Increased site indexing by 45% through monthly technical audits and strategic site architecture enhancements.
• Created and launched a new Auto Financing content funnel resulting in $4.3M new Search revenue.
• Built integrated Power BI dashboards providing executive-level visibility, improving decision-making efficiency.
• Partnered with paid media teams, aligning SEO and PPC goals, resulting in 22% improved ROI.
• Led A/B testing and CRO efforts, increasing conversion rates by 18%.
• Assisted in keyword research to enhance website visibility and organic traffic.
• Supported content optimization by implementing SEO best practices across web pages.
• Monitored website performance using Google Analytics to identify areas for improvement.
• Collaborated with content creators to ensure alignment with SEO strategies and goals.
• Conducted competitor analysis to inform strategic decisions and enhance online presence.
• Participated in team meetings to discuss ongoing projects and share insights on SEO trends.
• Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
• Analyzed website analytics data to identify opportunities for growth and optimization.
• Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.

• Grew total keyword rankings by 159% and increased top 10 keyword rankings by 105%.
• Generated $2.5M in annual SEO revenue through Search channels.
• Managed 10 branded domains as primary SEO liaison with engineering, editorial, and PR teams.
• Implemented comprehensive technical audits and strategic keyword research to inform content initiatives.
• Conducted keyword research to identify opportunities for content optimization.
• Assisted in developing on-page SEO strategies to enhance website visibility.
• Monitored website performance using Google Analytics and other SEO tools.
• Collaborated with cross-functional teams to integrate SEO recommendations into marketing campaigns.
• Utilized basic HTML and CSS skills to implement site improvements and updates.
• Helped maintain up-to-date knowledge of industry trends and algorithm changes impacting SEO strategy.

Established internal frameworks for SEO, PPC, onboarding, and marketing automation.

Developed analytic dashboards for enhanced full-funnel performance tracking.

Coordinated cross-departmental collaboration with design and development teams on client marketing initiatives.

• Developed and implemented comprehensive SEO strategies enhancing organic search visibility.
• Led cross-functional teams to optimize website architecture and improve user experience.
• Conducted in-depth keyword research driving targeted content creation and optimization efforts.
• Analyzed performance metrics to refine SEO tactics and increase traffic conversion rates.
• Created 100+ niche-specific service websites, achieving 75% first-page results and increasing lead generation by
• 25% within 6 months for all.
• Improved operational efficiency, reducing client service hours by 30% through real-time performance dashboards.
• Delivered over 30% cost savings on multiple PPC campaigns via optimized campaign management.

• Supported the creation of high-quality, relevant content aligned with SEO best practices.
• Participated in competitor analysis to inform strategic decision-making for SEO initiatives.
• Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
• Streamlined website performance by identifying and resolving technical SEO issues.
• Managed comprehensive SEO programs for major clients, including Samsung, TCU, and Alcon.
• Conducted in-depth technical audits, content optimization, and strategic keyword initiatives.
• Provided transparent, detailed reporting to clients through tailored dashboards and regular communication.