Josh Michel
Austin,TX
Summary
Passionate content strategist skilled in research, writing and editing broad range of content. Proficient in online content design, user experience research and solutions and working quickly to produce exceptional deliverables within budget. Works independently and collaboratively to create interesting, clean and clear content. Excellent communication talents, relationship-building skills, performance under pressure, adaptability, and judgment within tight deadlines.
Overview
6
6
years of professional experience
Work History
Content Producer, Marketing Associate
NIW Companies
Plano, TX
03.2022 - Current
- Completed all aspects of video production for a variety of content including client commercials, testimonials, product launch trailers, webinars, corporate events, podcasts, social media reels, and training videos.
- Design, build, and manage B2B & B2C email campaigns along with monitoring key performance metrics such as open rate, click-through rate, bounce rate, and unsubscribe rate.
- Website creation for a variety of products in both B2B & B2C environments.
- Assisted in developing marketing strategies for new products based on customer need analysis.
- Suggested and implemented strategies and tactics to improve graphic design, video, and branding.
- Assist with lead generation campaigns across multiple platforms with a variety of content.
Producer, Marketing Assistant
Midwest Whitetail
Riverside, IA
01.2021 - 02.2022
- Professional video production and photography for a variety of shows including Midwest Whitetail Main Show, Daily Show, and Regional Show.
- Leading roles in Google Ads and Google Analytics, social media marketing, SEO optimization for YouTube and website.
- Capture and deliver content assets to corresponding sponsors/brands to meet contractual obligations.
- Assist with attaining new distribution platforms such as Amazon Prime.
- Produce marketing content for freelance work such as commercials and social media content.
HVAC Technician Assistant
University of Northern Iowa
Cedar Falls, IA
06.2018 - 05.2021
- Lead projects on A/C unit maintenance.
- Ensured a clean and safe work environment.
- Assisted HVAC and Electrical technicians with daily maintenance and projects.
- Order specific materials per job requirements.
Education
Bachelor of Arts - Digital Media, Marketing
University of Northern Iowa
Cedar Falls, IA05-2021
Skills
- Professional Video Production
- Digital Advertising
- Marketing Analytics
- SEO Strategies
- Social Media Marketing
- Website Design
- Email Campaign Management
- Content Strategy
- Campaign Development
- Project Management
- Adobe Creative Suite, Final Cut, Microsoft Office, Google Suites
Media Sample Website
www.jmichel.squarespace.com
Digital Media Projects
- Non-fiction entertainment
- Promotional videos
- News
- Live sports
- Podcasting
- Fiction short films
Affiliations
- ESPN Basketball and Volleyball production
- KWWL TV News Production
- Member, UNI Sports Business Club
- Member, UNI Marketing Club
- Member, UNI Digital Media Club
Accomplishments
- Highland High School Valedictorian
- University of Northern Iowa Spotlight Speaker
References
References available upon request.
Timeline
Content Producer, Marketing Associate
NIW Companies
03.2022 - Current
Producer, Marketing Assistant
Midwest Whitetail
01.2021 - 02.2022
HVAC Technician Assistant
University of Northern Iowa
06.2018 - 05.2021
Bachelor of Arts - Digital Media, Marketing
University of Northern Iowa
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