Josh Stein
Los Angeles,CA
Summary
Sales leader with 10+ years of experience driving high-value partnerships, scaling revenue in digital media and performance marketing, and building high-performing sales cultures. Proven success in outbound and inbound growth strategies, multi-channel campaign development, and navigating complex multi-stakeholder deals. Recognized for exceeding targets, optimizing pipelines, and delivering long-term client value.
Overview
13
13
years of professional experience
Work History
Sr. Director Brand Partnerships
First Media
03.2022 - Current
- Lead strategic sales initiatives driving multi-million-dollar revenue through high-value partnerships with Fortune 500 and DTC brands.
- Develop and grow revenue outcomes through hands on contribution, actively owning my personal pipeline at the agency and account level to consistently win new business.
- Define and refine processes and opportunities that support success on the sales side, identifying key innovation areas in my department and product level; backed by buying behaviors in the market.
- Create foundational tools and strategy for the sales department; focusing efforts on lead generation, email cadence, call scripts, RFP responses, media planning, and overall proposal production.
- Implement outbound lead generation, CRM best practices, and cross-functional alignment with marketing, creative, client services, and finance teams.
- Focus on client LTV growth through upsell strategies, renewals, and multi-channel budget expansion.
- Negotiate complex, multi-stakeholder deals balancing performance goals with professionalism.
- Ensure clear visibility is available to management on pipeline status, lead activity, close rates, and revenue projections; communicating with the CEO directly and regularly.
- Stay fast, stay organized, set a strong example, overcome objections, and protect the brand name.
Director, Brand Partnerships
First Media
01.2020 - 03.2022
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Oversaw key accounts and sales strategy, achieving consistent revenue growth across personal and team goals.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Partnered with marketing to assess inbound lead quality and improve conversion rates across open deals.
- Lead expansion into new markets, establishing key strategic partnerships across TV and DOOH.
Brand Partnerships
First Media
03.2017 - 01.2020
- Joined as the first sales hire for the digital business; developed monetization and growth strategy from the ground up.
- Created relationships with agencies and client direct, generating six million in revenue over my first three years at the company.
- Increased average deal size by 2000% within three years through consultative selling, package placements, and multi-channel expansion.
- Strengthened brand image through the establishment of high-profile partnerships across various sectors.
Sr. Sales Executive
Wpromote
09.2014 - 06.2016
- Generated enterprise-level revenue opportunities; guiding clients through a consultative sales process across our product suite. Including agency offerings in SEO, Search, Social, Email Marketing, and content creation.
- Managed, hired, and trained for the BD team, fostering a competitive yet collaborative sales culture.
- Delivered consistent quarterly growth and retention improvements.
- Exceeded sales targets by effectively closing qualified leads and creating my own prospected opportunities.
Business Development Executive
Wpromote
06.2013 - 09.2014
- Self prospect and qualify potential clients before delivering active opportunities to our project coordinators.
- Build immediate confidence in prospects by understanding their business challenges, and tailoring conversation to our ability to achieve their goals.
- Increased client base by identifying and pursuing new business opportunities through brand research, persistent outreach (cold calls), and networking.
- Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
- Achieved the "rooftop" sales goal for my team in the first year of joining the company.
Sales Department Intern
CBS Television Distribution
05.2012 - 08.2012
- Thrown into the deep end and didn't sink.
- Researched audience and trade collateral to support sales pitch decks for syndicated programming.
- Analyzed programming schedules and contracts for revenue opportunities.
- Managed multiple tasks simultaneously while maintaining excellent attention to detail and accuracy in all deliverables.
- Fetched coffees with a smile.
Education
Bachelor of Arts - Film & Media Studies
Colorado University
Boulder, CO09-2013
Skills
- Performance Marketing Strategy
- High-Value Consultative Selling & RFP Responses
- CRM (HubSpot, Salesforce)
- Social Ads Manager
- Multi-Stakeholder Deal Navigation
- Outbound & Inbound Sales Leadership
- Team management
- Policy development
Timeline
Sr. Director Brand Partnerships
First Media
03.2022 - Current
Director, Brand Partnerships
First Media
01.2020 - 03.2022
Brand Partnerships
First Media
03.2017 - 01.2020
Sr. Sales Executive
Wpromote
09.2014 - 06.2016
Business Development Executive
Wpromote
06.2013 - 09.2014
Sales Department Intern
CBS Television Distribution
05.2012 - 08.2012
Bachelor of Arts - Film & Media Studies
Colorado University
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