Josh Tatum

• Full service digital marketing agency.
• Website development and design including WordPress, Shopify, Wix. Specializing in JavaScript, HTML, and CSS.
• Proficient in crafting compelling and tailored content for websites, showcasing an understanding of audience engagement and SEO optimization.
• Experienced in developing clear and concise content for various web pages, including homepages, product/service descriptions, and About Us sections.
• Create and analyze marketing campaigns via multiple platforms such as; Google Ads, Facebook, Instagram & Youtube
• Perform website maintenance and updates as needed for clients.
• Create email marketing campaigns.
• Lead weekly/ monthly performance meetings with clients/executives.
• CRM Software Developer
• SEO Services

Executed marketing campaigns to drive lead generation and customer loyalty. Conducted market research and competitor analysis to identify new growth opportunities. Collaborated with cross-functional teams to develop and execute content strategy.

• Managed a team of 8 marketing professionals to successfully launch multiple marketing campaigns resulting in a 30% increase in lead generation.
• Produced analysis and insights on performance, providing visibility to stakeholders and driving data-driven decision-making.
• Collaborated with sales team to optimize strategies for growth in both B2C and B2B audiences.
• Managed marketing budget, tracking expenses and ensuring budget allocation aligned with strategic objectives
• Responsible for developing, managing, and testing marketing campaigns.
• Write, edit, and proofread ad copy for promotional materials within print and marketing campaigns.
• Adhere to digital brand standards, manage and create content, optimize for SEO/SEM, and managed analytics for all digital marketing campaigns, social media sites, and microsites.
• Lead strategy, development, execution, and optimization of paid digital efforts, including display advertising, mobile, and SEM.
• Created and designed graphics for flyers and print ads. Analyze and report on customer behavior insights.
• Website development including WordPress, Shopify, and Wix. Specializing in JavaScript, HTML, and CSS.
• Proven ability to create impactful and relevant web content, aligning with the brand's voice and overall communication strategy.

• Implemented strategic product categorization, optimized product listings for search engines, and regularly updated content to reflect current trends.
• Managed company BigCommerce website, overseeing various aspects of its operation to enhance user experience and drive sales.
• I monitored analytics data, identifying areas for improvement and implementing targeted marketing campaigns to boost online visibility and customer engagement, ultimately contributing to a significant increase in online revenue for the company.
• Lead retail marketing, online sales and advertising to develop multi-channel strategies and increase brand/product awareness.
• Write/Edit and Design internal and external company communications including print and digital.
• Develop product vision and strategy.
• Analyzed data from social media, campaigns and surveys.
• Quality control and project management.
• Inventory/ Product SKU management.
• Familiar with 3rd party vendors; Amazon, Ebay and Print on Demand.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Developed and initiated projects, managed costs and monitored performance.
• Identified plans and resources required to meet project goals and objectives.
• Led project teams through design, construction and launch process.
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.