Josh Vaughan
Weaverville,NC
Summary
- PROFILE AND QUALIFICATIONS Highly motivated, versatile and creative individual with over 10 years of experience in Account Management, Project Management and Marketing. Exceptionally skilled at building effective and productive working relationships with clients and internal teams. Able to adapt to the ever-changing needs of a dynamic company. Excellent management, negotiation, and presentation skills.
- Responsible for asset development, launch, optimizations and reporting for over $2M in Digital Media accounts annually.
- Integral in the onboarding of an acquired company and worked to build and implement a strategic marketing plan that yielded 40% growth year over year.
- Worked with internal product team to build and develop in-house management software for the launch and promotion of marketing campaigns.
- Successfully built, developed and managed an in-house graphics operation for a manufacturing facility. CORE COMPETENCIES
- Exceptional work ethic and dedication
- Outstanding strategic partnership building skills
- Adept with contract management and negotiations
- Experienced team leader on asset development and implementation
- Results oriented leader with the ability to motivate and accomplish objectives
- Well versed in brand management and marketing
- Accomplished with training and development
- Highly skilled in reporting, optimizations and analytics
Overview
17
17
years of professional experience
Work History
Account Director
PeerDirect
11.2023 - 03.2024
- Management of accounts for Janssen, Otsuka, Leo Pharma and other prominent Pharmaceutical
- Organizations
- Worked with clients and internal stakeholders to build, review and implement assets for digital media campaigns
- Led weekly status meetings with clients and internal teams
- Created presentations for program kickoff, launch notifications and program performance
- Represented PeerDirect during Medical, Legal and Regulatory review meetings
- Responsible for target list management and implementation
- Secure management of Personally Identifiable Information
- Managed program pacing and optimizations
- Provided reporting and analytics.
Everyday Health
05.2016 - 11.2023
Client Success Manager
01.2021 - 11.2023
- Managed over $2M in Digital Media accounts annually for brands such as Novartis, AstraZeneca, Regeneron, and GlaxoSmithKline
- Worked with the brand, agency, creative team and internal stakeholders to build, review and implement assets for digital media campaigns
- Led weekly status meetings with internal and external stakeholders
- Managed complex and often tight timelines for program launch
- Responsible for target list management and implementation
- Secure management of Personally Identifiable Information
- Oversaw and implemented program launch and provided launch notifications to clients
- Created and presented program kickoff, monthly performance, and wrap-up reports
- Managed and implemented contract updates
- Managed reporting, analytics, optimizations and was responsible for troubleshooting on a day-to-day basis
- Responsible for monthly actualizations and financial reporting
- Collaborated with invoicing team to ensure accurate billing on outgoing invoices
- Accomplishments Ø Instrumental in the growth of Novartis programs by over $1M Year over Year
- Worked with external teams on the launch of Arexvy for GSK and rollout of custom promotional products.
Marketing Manager
06.2018 - 03.2022
- Strategic marketing and operational management for continuing medical education at Everyday Health
- Responsible for planning, building, launching, and carrying out digital media marketing campaigns
- Created and managed organic marketing campaigns containing email, Onsite custom programs, banner ads, and newsletter placements
- Created and managed paid marketing campaigns consisting of social media, SEM, and display ads
- Responsible for program pacing and budget management
- Handled performance and financial reporting as well as analytics
- Responsible for optimizations, A/B testing and copy writing
- Accomplishments Ø Managed onboarding of Prime Education LLC after the Everyday Health acquisition
- Drove 40% growth year over year from 2020 and 2021
- Worked with tech teams to build and refine in-house management software
- Partnered with business intelligence team to build in-house reporting dashboard.
Project Manager
05.2016 - 06.2018
- Operational Management of Digital Media campaigns for Everyday Health
- Responsible for shepherding digital media campaigns from contract through completion
- Coordination with Brand Managers and internal teams to create, develop and implement custom digital assets
- Worked cross functionally to ensure Medical, Legal and Regulatory requirements were met on time
- Responsible for program launch and day-to-day program management
- Managed and implemented contract updates
- Worked with Business Intelligence to ensure accurate reporting
- Responsible for analytics, optimizations, and troubleshooting
- Worked cross functionally with sales and internal teams to launch Everyday Health’s very first Dynamic
- Messaging Unit (DMU) which to this day, remains their flagship product.
Arvato Entertainment LLC
Weaverville, NC
08.2007 - 05.2016
Graphics Coordinator
12.2010 - 05.2016
- Worked with executive team to build and manage an internal graphics operation for an Optical Media manufacturing facility
- Created and implemented marketing strategies
- Responsible for procurement of raw materials
- Provided price quoting, reporting and projections
- Handled graphic manipulation of artwork and type setting
- Oversaw manufacturing and responsible for production planning, maintenance, and repairs of equipment
- Responsible for personnel training and management
- Managed shipping, delivery, and logistics
- Accomplishments Ø Quadrupled the business in 2011 from its first year in 2010
- Grew business 40% in 2012 while generating over 50% of profits
- Managed acquisition of equipment that tripled capacity
- Created ISO certified work instructions for all departmental processes
- Worked with development team to create comprehensive print management software
- Added finishing equipment to increase capabilities and grew business another 28%.
Image Specialist
08.2007 - 12.2010
- Reviewed client supplied digital artwork and prepared files for printing on optical media
- Executed graphic manipulations
- Worked with client services team to ensure artwork quality and accuracy
- Worked with print operators to adjust artwork for maximum quality output
- Processed files through complex design workflows in Esko Nexus
- Responsible for color corrections, spot and process color separation management.
Blue Barnhouse Letterpress & Design
Asheville, NC
02.2007 - 08.2007
- Responsible for design, illustration, and artwork for hand-cranked letterpress
- Handled customer service and sales calls
- Managed packaging, shipping and logistics.
Education
Marketing 120 (course) - undefined
2011
Adobe Illustrator (course) - undefined
2007
Bachelor of Arts - Asheville/Buncombe Tech
University of New Hampshire
2000
Skills
- TECHNOLOGY EXPRIENCE
- Well versed with both Mac and PC platforms
- Microsoft Office Suite, Google Suite, Salesforce, Qlik Data Analytics, SAP, Adobe Creative Suite, QuickBase
- Smartsheet, Google analytics, GAM, Jira, Sailthru, WhatCounts, Campaigner, Asana, Meta, Facebook
Timeline
Account Director
PeerDirect
11.2023 - 03.2024
Client Success Manager
01.2021 - 11.2023
Marketing Manager
06.2018 - 03.2022
Everyday Health
05.2016 - 11.2023
Project Manager
05.2016 - 06.2018
Graphics Coordinator
12.2010 - 05.2016
Arvato Entertainment LLC
08.2007 - 05.2016
Image Specialist
08.2007 - 12.2010
Blue Barnhouse Letterpress & Design
02.2007 - 08.2007
Marketing 120 (course) - undefined
Adobe Illustrator (course) - undefined
Bachelor of Arts - Asheville/Buncombe Tech
University of New Hampshire