Carly Adam
Cleveland,GA
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Strong commitment to promoting transparency, accountability, and good governance practices. Skilled in event planning, sponsor relations, sponsorships, building strong relationships and supporting the organization's objectives. Looking to leverage my expertise in event/sponsor relations to contribute to the success of a forward-thinking organization.
Overview
12
12
years of professional experience
Work History
Event /Marketing Coordinator
Pioneer RESA
01.2015 - Current
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Performed event coordination for larger parties and gatherings with up to 500 attendees.
- Worked with design systems to develop and present prototypes for focus group evaluation.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated schedules and timelines for events.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Determined target demographics and devised strategic marketing initiatives to reach target audiences.
- Brainstormed and implemented creative event concepts and themes.
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Conducted research to identify goals, net worth and charitable donation history related to potential donors, potential investors or general donor markets.
- Managed administrative logistics of events planning, event booking and event promotions.
- Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
- Coordinated travel and accommodations for event attendees.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Launched marketing activities for new trainings and market penetration.
- Developed new branding strategies and marketing to further business development and achieve education targets.
- Developed post-event reports to determine effectiveness of each event.
- Led team of designers to create comprehensive corporate identity system.
- Managed online communications from social media, email and website sources.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Developed creative design for print materials, brochures, banners, and signs.
- Contributed to social media content documenting brand's impact in on market.
- Completed final touches for projects before rollout.
- Created artwork for product packaging and promotional materials.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Created digital image files for use in digital and traditional printing methods.
Executive Assistant to the Chief Executive Officer
Pioneer RESA
01.2015 - Current
- Organized and coordinated quarterly and monthly meetings including documentation, record keeping, and other board related matters for 15 different school districts.
- Recorded and distributed minutes of meetings to reflect format and level of detail determined.
- Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
- Maintained senior-level communications and relationships including state representatives, State of Georgia Governor, State Board of Education, Georgia Department of Education, and other senior-level individuals.
- Managed state requirements for new board members and highly-qualified boards.
- Wrote reports, executive summaries and newsletters.
- Updated and maintained confidential databases and records.
- Worked with senior management to initiate new projects and assist in various processes.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
- Wrote clear, brief notes to record all motions and decisions of meetings.
- Transcribed meeting minutes to support sales, business development and senior management teams.
- Conducted general board correspondence and kept records of all correspondence.
- Updated, maintained and safely stored minute books and other legal documents.
- Maintained full contact list of board members, board member appointment dates, term of appointments and board member biographies.
- Signed official documents and board minutes.
- Assisted development and implementation of new administrative procedures.
- Drafted correspondence and other documents for CEO and department heads in company's voice.
- Maintained board binder containing governing documents, policies and written consents.
- Coordinated complex annual meetings involving multiple presenters, high number of global attendees and robust budget encompassing livestream production, remote location arrangements and senior executive accommodations.
- Answered high volume of phone calls and email inquiries.
- Scheduled appointments and handled calenders for senior leadership.
Site Secretary
The Futures Program and Pioneer RESA
05.2014 - 10.2015
- Managed the receptionist area, including greeting visitors and responding to telephone and in-person requests for information.
- Designed electronic file systems and maintained electronic and paper files.
- Drafted meeting agendas, supplied advance materials and executed follow-up for meetings and team conferences.
- Planned meetings and prepared conference rooms.
- Organized files, developed spreadsheets, faxed reports and scanned documents.
- Managed the day-to-day calendar for the Site Coordinator and Behavior Specialist.
- Fingerprinted new hires for Pioneer RESA.
- Administered GACE test for Pioneer RESA.
Paraprofessional
The Futures Program (Alpine)
10.2012 - 05.2014
- Applied the positive reinforcement method to redirect negative behaviors
- Helped prepare daily lesson plans for activities and lessons
- Implemented student discipline measures, aiding in decreasing classroom distractions
- Accurately tracked student behavior data for schools and judicial departments
- Assisted in student restraints
Assistant Director
Primrose School of Buford
05.2012 - 10.2012
- Prepared payroll for presentation to accounting firm.
- Administered compensation, benefits and performance management systems and safety and recreation programs.
- Conducted new employee orientation to foster positive attitude toward company objectives.
- Handled under-staffing, disputes, terminating employees and administering disciplinary procedures.
- Served as a link between management and employees.
- Managed a team of 18 teachers and assistants.
- Hired and trained teachers and staff.
- Managed accounting and billing operations
Education
Bachelor of Science - Sociology
Georgia Southern University
Statesboro, GA2017
Commercial Photography - Commercial Photography
North Georgia Technical College
Clarkesville, GA2007
Associate of Arts - Early Childhood Education
Piedmont College
Demorest, GASkills
- Stakeholder Relations
- Logistics and Event Planning
- Relationship Building
- Interpersonal Communication
- Executive Management Support
- Training and Meeting Facilitation
- Professional Correspondence
- Records Management Systems
Volunteer Affiliations
- Children's Director at Mossy Creek United Methodist Church
- Mossy Creek United Methodist Church Counsel
- GMA (Gospel Music Association) Event Volunteer
- The Dove Awards Event Volunteer
- White County Chamber of Commerce Board of Directors
- Georgia Mountain Regional Commission Board of Directors (2021-2022)
- Downtown Business Alliance
- State School Superintendent Parent Advisory Committee Representative (2018-2020)
Timeline
Event /Marketing Coordinator
Pioneer RESA
01.2015 - Current
Executive Assistant to the Chief Executive Officer
Pioneer RESA
01.2015 - Current
Site Secretary
The Futures Program and Pioneer RESA
05.2014 - 10.2015
Paraprofessional
The Futures Program (Alpine)
10.2012 - 05.2014
Assistant Director
Primrose School of Buford
05.2012 - 10.2012
Bachelor of Science - Sociology
Georgia Southern University
Commercial Photography - Commercial Photography
North Georgia Technical College
Associate of Arts - Early Childhood Education
Piedmont College
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