Joshua Becerra
Monterey Park,CA
Summary
Experienced Multi-Unit Manager with comprehensive background in overseeing multiple locations simultaneously. Strengths include strategic planning, team leadership and operational management, all aimed at enhancing business performance. Consistently successful in improving operational efficiency, reducing costs and boosting revenue through hands-on management and targeted decision-making. Demonstrates ability to build strong relationships with employees for improved morale and productivity.
Overview
19
19
years of professional experience
Work History
Senior Store Team Leader / District Impact Leader
American Eagle Outfitters, Inc
Commerce, CA
06.2024 - Current
- Delivered the top volume in the West Region of $9.2 million.
- Reduced store shrink by 8% in my first year in the role, which removed us from the Shrink Reduction Program and supported our Labor Optimization efforts.
- Influenced inventory allocation to increase our weeks of supply from an average of 4 to 6, resulting in an 11% lift in comp performance year to date.
- Improved store culture survey rating from an overall employee satisfaction rate of 72% to 86%.
- Established a collaborative group with top-volume door leaders in Florida and New York to influence company strategy through the lens of people, brand, and operations.
- As the District Impact Leader for Credit, I improved the market's overall credit conversion rate by 63%, ensuring all stores met the brand threshold of 1% applications to transactions. I served as the brand liaison with our Synchrony Bank team and hosted market visits to provide training and recognition to a market of nine stores.
Dual Store Director
Madewell Men’s
Venice, CA
11.2022 - 06.2024
- Exceeded the company forecast at both Madewell Men's locations in the Los Angeles market in their first year of business by 5%.
- I implemented a store-specific action plan to increase localized, event-driven traffic and volume. I achieved this by establishing local community partnerships and hosting monthly pop-ups that generated over $150,000 in total volume.
- Streamlined communication between all business partners in order to improve inventory allocation and fuel the growth of stand-alone locations. Influenced the brand to consolidate underperforming dual-gender locations, and redistribute inventory to locations exceeding company trends.
General Manager / District Loyalty Champion
Gap Factory Store
Orange, CA
01.2022 - 11.2022
- As District Loyalty Champion, my market of 13 stores, which ranged from Los Angeles, NorCal, and the Inland Empire, delivered 100% store participation, with every location achieving its credit card conversion goals, ending #1 in the West Outlet Region.
- Weekly reporting analysis of individual store performance to create tailored action plans.
- Hosted mid-week training calls with stores not trending to deliver their conversion goals.
- Hosted quarterly visits at underperforming locations with Barclay's representative to provide support and accountability, with tools and resources.
- Provided recognition to all stores that achieved their monthly goals.
- Delivered the top district sales comp performance in 2022.
- Managed all aspects of daily business operations, including budgeting, staffing, scheduling, inventory control, customer service, and sales.
- Developed and implemented operational strategies to improve efficiency, reduce expenses, and increase profitability.
General Manager / District Loyalty Champion
Gap Factory
Camarillo, CA
08.2019 - 12.2021
- Delivered $6 million in total sales volume, with a 6% improvement in gross margin at 60%.
- Despite a significant decrease in traffic during the pandemic, we delivered a +11% SOT, and ranked in the Top 5 in the district.
- On a credit conversion goal of 2%, we ended the year at 3.6% and ranked in the Top 3 in the district and the Top 20 in the region.
- Contributed over 500,000 of annual sales through the omni channel.
General Manager
Gap Factory
Burbank, CA
10.2017 - 07.2019
- Delivered $4.2 million in annual sales.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Analyzed existing processes for effectiveness, and developed new systems as needed to enhance overall productivity levels.
- Implemented employee recognition programs to motivate staff members toward achieving brand goals.
- Established key partnerships with youth work experience programs to ensure appropriate staffing levels year-round.
General Manager
Gap Factory
Van Nuys, CA
07.2016 - 09.2017
- Delivered $2.8 million in annual sales.
- Significantly reduced the annual shortage by implementing loss prevention routines and disciplines.
- Promoted internal talent, and recruited from within the community to address key staffing needs.
- Transformed the store culture through employee engagement and effective training plans.
Flagship Associate Store Manager
Gap Factory
Commerce, CA
11.2014 - 06.2016
- Develop a seasonal merchandising strategy, and oversee planning, execution, and the product life cycle.
- Lead weekly meetings with department supervisors to review divisional reporting and react to underperforming programs.
- Lead weekly meetings with the store operations team to determine the back-of-house placement of top-performing items, and conduct size availability audits.
- Review Top Store Photo Deck with RVM/DM to implement District Training Workshops.
- Influence HQ's merchandising strategy for flagship-specific directives.
Assistant Manager
Gap Factory
Burbank, CA
07.2012 - 10.2014
- Provide direct support to the General Manager with achieving all business metrics and field priorities.
- Train, educate, and hold brand associates accountable for meeting their daily, monthly, and quarterly goals with loyalty programs.
- Plan the monthly merchandising workload for the Adults Departments, and ensure all workload is completed within the allocated labor.
- Manage back-of-house organizational standards to ensure process efficiency and maximize department performance.
Merchandising Specialist
Gap Factory
Commerce, CA
11.2010 - 06.2012
- Utilize shipment forecasting reports to thoroughly map the product placement of each style.
- Partner with the stock supervisor to ensure a seamless rollout of the product.
- Update internal marketing and visuals to reflect the current seasonal directive.
- Created visual displays for store shelves, counters, and windows to attract customers.
Merchandising Specialist
Banana Republic Factory Store
Commerce, CA
09.2006 - 10.2010
- Utilize shipment forecasting reports to thoroughly map the product placement of each style.
- Partner with the stock supervisor to ensure a seamless rollout of the product.
- Update internal marketing and visuals to reflect the current seasonal directive.
- Created visual displays for store shelves, counters, and windows to attract customers.
Education
High School Diploma -
Schurr High School
Montebello, CA06-2006
Psychology (Degree in Progress) -
East Los Angeles College
Monterey Park, CASkills
- Strategic Planning
- Multi-Unit Team Management
- Talent Acquisition and Team Development
- Operations and Inventory Management
- Human Resources and Legal Compliance
- Loss Prevention and Risk Management
Timeline
Senior Store Team Leader / District Impact Leader
American Eagle Outfitters, Inc
06.2024 - Current
Dual Store Director
Madewell Men’s
11.2022 - 06.2024
General Manager / District Loyalty Champion
Gap Factory Store
01.2022 - 11.2022
General Manager / District Loyalty Champion
Gap Factory
08.2019 - 12.2021
General Manager
Gap Factory
10.2017 - 07.2019
General Manager
Gap Factory
07.2016 - 09.2017
Flagship Associate Store Manager
Gap Factory
11.2014 - 06.2016
Assistant Manager
Gap Factory
07.2012 - 10.2014
Merchandising Specialist
Gap Factory
11.2010 - 06.2012
Merchandising Specialist
Banana Republic Factory Store
09.2006 - 10.2010
High School Diploma -
Schurr High School
Psychology (Degree in Progress) -
East Los Angeles College
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