Joshua Cook
Lakewood,CO
Summary
Results-driven Senior Product Marketing Manager at Carbon, Inc., adept at lifecycle marketing strategy and multi-channel campaign execution. Spearheaded go-to-market strategies for 25+ B2B SaaS products, achieving a 22% uplift in MQL-to-SQL conversion. Expert in AI-driven workflow automation and cross-functional collaboration, delivering impactful campaign analytics and insights.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Product Marketing Manager
Carbon, Inc.
01.2023 - Current
- Designed and executed end-to-end go-to-market strategies for 25+ B2B SaaS products, integrating email, webinars, video content, and social media.
- Owned lifecycle marketing programs across customer segments to drive adoption, upsell, and retention.
- Built and optimized marketing automation workflows using AI tools (ChatGPT, Zapier, and customer-specific triggers).
- Partnered cross-functionally with Sales, Customer Success, and Product teams to coordinate messaging, campaign sequencing, and performance tracking.
- Launched email nurture and reactivation campaigns contributing to a 22% uplift in MQL-to-SQL conversion.
- Developed campaign reporting dashboards and delivered executive briefings with clear performance insights and action plans.
Senior Sales Development Representative
Carbon, Inc.
05.2022 - 01.2023
- Contributed to demand generation and pipeline growth through persona-driven outbound strategies and campaign support.
- Created outreach templates and sequences for key verticals, increasing response rates by 18%.
- Collaborated with Product Marketing to refine messaging based on market and funnel feedback.
Senior Technical Product Manager
Partners Dental Studio
11.2020 - 04.2022
- Designed marketing initiatives across in-product messaging, webinars, and CRM workflows to boost account expansion and upsell success.
- Integrated analytics into campaign testing cycles and implemented A/B tests to increase CTRs and form submissions.
- Managed cross-sell strategy rollout in collaboration with field reps and customer success team.
Education
B.S. - Biology
Metropolitan State University
MN01.2025
Skills
- Lifecycle marketing strategy
- Multi-channel campaign execution
- AI-driven workflow automation
- Email and in-product messaging
- Webinars and event campaigns
- Data-driven testing and optimization
- Cross-functional collaboration
- Funnel conversion strategy
- Campaign analytics and reporting
- B2B SaaS demand generation
Certification
Certified Scrum Product Owner (CSPO), 01/01/22
Timeline
Senior Product Marketing Manager
Carbon, Inc.
01.2023 - Current
Senior Sales Development Representative
Carbon, Inc.
05.2022 - 01.2023
Senior Technical Product Manager
Partners Dental Studio
11.2020 - 04.2022
B.S. - Biology
Metropolitan State University
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