Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Websites
Work Availability
Quote
Timeline
Hi, I’m

Joshua Cruz

San Antonio,TX
Joshua Cruz

Summary

Bilingual professional with a solid background in customer service, resolving complex issues and articulating product benefits. Strategic social media connoisseur in making data driven decisions, growing accounts, creating content, brand developing, and managing several social media accounts over multiple platforms. Extensive experience working with the public while demonstrating, educating and selling various products. Excels in communication and conflict resolution, and practices superior problem solving and project management skills.

Overview

13
years of professional experience
7

Certifications

Work History

Haus Of 7
Dallas, TX

Creative Director
12.2014 - Current

Job overview

  • Increasing clients social accounts from 5% - 10% over 30 days in combination with marketing budgets.
  • Planning and developing social media strategies for product launches or campaigns.
  • Developing and training clients teams over social media best practices and budgeting for content creation and marketing.
  • Revamp current marketing strategies and implement new algorithmic changes in posting and content creation.
  • Managed, guided and coached, 3 separate teams designers and art directors in 2019-20.
  • Establish remote teams through Hootsuite and Trello for communication and project management to develop new markets.
  • Develop high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Collaborate with outside agencies to manage project progress and milestones.

Bel Foods & Sabra Farms
Dallas, TX

Customer Client Manager
09.2018 - 02.2021

Job overview

  • Oversaw Bel Foods and Sabra accounts in Dallas West, which covers over 150 locations and 6 retailer accounts.
  • Sought out opportunities for temporary displays, new product placement or expansion of product shelf availability.
  • Surpassed my sales goals for 2020 by 25% over goal.
  • Built store relationships by responding to inquiries, identifying and assessing store and district sales needs, resolving problems, and following up with potential and existing new accounts or grocery chains opening up.

Acosta Sales & Marketing
Dallas, Texas

Retail Coverage Merchandiser
02.2018 - 09.2018

Job overview

  • Renewed relationships with store level management, to grow display support by 33%.
  • Maximized in store sales for end cap displays by $1,200 for 5 of the 60+ clients.
  • Performed store shelf audits to ensure plan-o-gram boosting compliance by 47%.
  • Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
  • Planned and coordinated product availability for advertising and promotion purposes.
  • Educated employees on new merchandise during seasonal workshops.
  • Removed damaged, out-of-code, not-in-set and discontinued items from displays.
  • Answered customer questions regarding store merchandise, department information and pricing.

Colgate Dedicated Retail
Dallas, TX

Coverage Merchandiser
09.2016 - 02.2018

Job overview

  • Established and cultivated relationships with store managers and associates in Walmart and Target and leveraged them to increase display compliance from 37% to 100%.
  • Employed relationships to secure sales data on key products in line-up, increased in bonus product displays by 35%.
  • Exceeded display goal of 75% and had scored 100% for 18 consecutive months.
  • Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
  • Ran markdown reports, managed store replenishment and analyzed buying reports.
  • Worked with managers and advertising directors to optimize promotions.
  • Developed partnerships with internal groups such as packaging, visual and e-commerce.
  • Monitored and analyzed sales records and consumer purchasing trends.
  • Updated pricing and signage to complete product displays and educate customers.
  • Established vendor performance metrics to evaluate service.
  • Drove client retention, managing engaging merchandise presentation to motivate impulse purchases.

Southern Aspirations
Mansfield, TX

Assistant Buyer & Social Media Manager
09.2014 - 11.2016

Job overview

  • Examined past sales trends to develop key items, which lowered loss by 18% at end of season.
  • Built relationships with vendors and designers to create unique seasonal capsule collections, which increased sales by 25% in 12 months.
  • Introduced social media strategy, which expanded their follower count by 7,000 local followers.
  • Analyzed sales data and conducted competitor research to efficiently order merchandise according to sales trends.
  • Guaranteed timely delivery of merchandise through consistent communication with distribution centers and vendors.
  • Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations.
  • Negotiated prices, discount terms and transportation arrangements for merchandise.
  • Met with suppliers to assess changes and determine proper courses of action.

MarketStar
Dallas, TX

LG Brand Advocate
09.2010 - 12.2013

Job overview

  • Prioritized 400+ store territory which included T-mobile, AT&T, Sprint, Verizon and MetroPCS and maintained relationships with employees ranging from store associates to regional vice presidents.
  • Prepared for and conducted over 800 demo days, in-store product demonstrations, district trade shows, and area meetings for franchisees.
  • Converted network relationships into sales that raised quarterly and yearly goals for Sprint team by 11% over 12 months.
  • Provided comprehensive assessment, goal setting, and service plans.
  • Supported victims, family members and witnesses through law enforcement, healthcare, and social services.
  • Collected statistical data and updated documentation to maintain client records.
  • Researched product's technical specifications and accurately communicated information.
  • Broke down and evaluated user problems, using test scripts, personal expertise and probing questions.

Education

Tarrant County College
Arlington, TX

Associate of Arts from Business
2023

University Overview

Skills

  • Analytics and SEO
  • Project Management
  • Final Cut Proficiency
  • Web Design
  • Photographic Editing
  • Corporate Identity Branding
  • Data Validation
  • Search Engine Optimization
  • SQL Integration
  • Technical Writing
  • Web Security
  • Database Management
  • Campaign Development

Accomplishments

Accomplishments
  • Achieved #1 spot by setting up 80 pop endcaps for Bel foods with accuracy and efficiency.
  • Documented and resolved a stock ghost issue which led to the product not being stocked.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.

Certification

  • Google Analytics
  • IBM Data Analysis and Visualization Foundations
  • Google IT Support
  • Salesforce Sales Operations
  • Facebook Ad Manager
  • Google Ads (Search, Display , Measurement, Video, Shopping, and Apps)
  • Microsoft Office

Websites

Availability
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Quote

If you really look closely, most overnight successes took a long time.
Steve Jobs

Timeline

Customer Client Manager
Bel Foods & Sabra Farms
09.2018 - 02.2021
Retail Coverage Merchandiser
Acosta Sales & Marketing
02.2018 - 09.2018
Coverage Merchandiser
Colgate Dedicated Retail
09.2016 - 02.2018
Creative Director
Haus Of 7
12.2014 - Current
Assistant Buyer & Social Media Manager
Southern Aspirations
09.2014 - 11.2016
LG Brand Advocate
MarketStar
09.2010 - 12.2013
Tarrant County College
Associate of Arts from Business

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Joshua Cruz