Joshua Espinosa
San Jose,CA
Summary
Accomplished Associate Director with a proven track record at OMD, co-managing over $100M in branding campaigns. Expert in media management and strategic planning, demonstrating innovative thinking and effective leadership.
Overview
14
14
years of professional experience
Work History
Associate Director, Media
OMD, Omnicom Media Group
New York, NY
08.2022 - Current
- Co-Managed $100M+ North America Branding & Consideration Campaign Development and Strategy for SAP
- Worked With Management To Drive Incremental Media Funding ($40M+)
- Managed Day To Day Client Communications & Led Client Meetings/Presentation on National and Global Level
Associate Director, Media Investment/Planning
Universal McCann
New York, NY
12.2013 - 07.2022
- Manage cross discipline planning/buying teams in NYC & SF across major digital and social platforms for Sony, CVS Pharmacy, Coca-Cola North America, American Express and Charles Schwab
- Co-managed and implemented Diet Coke’s rebrand campaign across digital and offline media channels +$50MM budget
- Work with Account Partners to research and offer strategic POV's on current and future campaigns
Digital Media Buyer/Planner
XenoPsi Media
San Diego, CA
02.2012 - 07.2013
- Manage social and paid media campaign budgets and client expectations for Heaven Hill Distillery Brands +5-10MM budget
- Oversee day-to-day media operations (campaign reporting, optimizations, vendor relations, digital media billing)
- Work with senior management and client to respond to RFPs, develop project plans and create project schedules using Sizmek
Digital Media Coordinator
BASK Digital Media
San Diego, CA
01.2011 - 05.2011
- Coordinate and manage digital & social buys for 20+ Political Campaigns nationwide with a win rate of 90%+ totaling $3-5MM per election cycle
- Research, plan, buy, optimize and report on digital media with the use of Comscore, Adwords, DCM
Promotions Assistant
Clear Channel Communications
07.2011
- Assist marketing and promotional staff with sponsorship campaigns and weekly recaps
- Perform general administrative duties including data entry and local station website updates
- Interact with national and local clientele (Verizon, Pepsi, ATT, Fox)
Education
Undergraduate Degree - Business Administration, Marketing
Point Loma Nazarene University
San Diego, CA05.2011
Associate Degree - Business Administration, Marketing
California State University Monterey Bay
Seaside, CA05.2008
Skills
- Media Management (Buying & Planning)
- Media Analysis
- Financial Management
- Effective Leadership
- Innovative Thinking
- Dependable
- Organized
- Efficient Multi-Project Coordination
- Effective Team Collaborator
Timeline
Associate Director, Media
OMD, Omnicom Media Group
08.2022 - Current
Associate Director, Media Investment/Planning
Universal McCann
12.2013 - 07.2022
Digital Media Buyer/Planner
XenoPsi Media
02.2012 - 07.2013
Promotions Assistant
Clear Channel Communications
07.2011
Digital Media Coordinator
BASK Digital Media
01.2011 - 05.2011
Undergraduate Degree - Business Administration, Marketing
Point Loma Nazarene University
Associate Degree - Business Administration, Marketing
California State University Monterey Bay
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