Joshua Ferg
Summary
Digital and AI content producer specializing in high-quality video content that enhances audience engagement and conversion rates. Proven track record of leading cross-functional teams to optimize production processes, resulting in significant cost savings. Expertise in delivering impactful multimedia campaigns that resonate with target audiences.
Overview
18
18
years of professional experience
Work History
Producer/Creative Strategist
The Foundry
Nashville
01.2011 - Current
- Leveraged traditional creative methods and AI strategies to increase audience engagement and conversion rates.
- Developed and executed branded mobile-first content by integrating AI with conventional producing methods to enhance audience engagement.
- Leverage expertise in conventional and AI-enabled content creation techniques to produce multimedia campaigns, social media assets, and branded digital experiences.
- Adept at collaborating with clients to uncover creative needs and delivering tailored solutions that resonate with their audiences.
- Managed content production processes from ideation to delivery, ensuring adherence to project timelines and quality standards.
- Utilize project management tools and workflows to streamline communication, track progress, and ensure seamless coordination with clients and third-party collaborators.
Senior Producer
SiriusXM
Nashville
01.2019 - 01.2025
- Led video production for all Nashville-based stations, producing and publishing interview, performance and vodcast content for in-app engagement.
- Developed and managed production processes for streaming video and vodcast to increase audience engagement.
- Collaborated with executives, talent, and social teams to develop strategies extending engagement across platforms, while analyzing performance metrics to optimize content.
- Produce, shoot & edit digital content optimized for cross-platform social and streaming consumption.
- Clarified roles and responsibilities among executives, talent, and labels to enhance collaboration.
- Oversaw vendor relationships, ensuring production quality and timely delivery of content.
Senior Manager, Digital Media
Asurion
Nashville
01.2016 - 01.2019
- Built and led a team of in-house producers and animators in the creation of impactful video content for internal and external audiences, leading cross-functional teams in pre and post-production to shape co-branded training and mobile content for Verizon, AT&T and T-Mobile.
- Achieved $1.5M in savings through delivery of live-action and animated video content.
- Analyzed metrics to drive ROI, returning $1.5M in savings through live-action and animated assets.
- Managed production and distribution of 300 videos annually, implementing processes for budget management and timeline adherence.
- Ensured budget and timeline adherence for digital media assets by fostering cross-functional relationships and collaboration.
Supervising Producer, Branded Entertainment
Discovery Communications
Silver Spring
01.2009 - 01.2010
- Developed and implemented strategic plans ensuring on-time delivery of high-quality content across Discovery, TLC, The Science Channel, and Animal Planet.
- Produced original, co-branded video content for mobile, streaming, and broadcast, enhancing brand visibility and audience reach.
- Repurposed original content for digital platforms, integrating Fortune 500 advertiser messaging to drive a 20% increase in click-through rates on sponsored content.
Writer/Producer
Discovery Communications
Silver Spring
01.2008 - 01.2009
- Produced branded web series and video campaigns that consistently garnered 5.5M monthly views by focusing on audience trends and creative storytelling.
- Developed and produced serialized, short-form videos using re-purposed content in collaboration with show producers, marketing, and ad-sales to enhance viewer engagement.
- Balanced network, show, and advertiser priorities while ensuring high content quality and timely delivery.
- Monitored performance metrics to evaluate content effectiveness and guide future production strategies.
- Drove monetization through devising and enforcing creative standards.
Education
Bachelor of Arts - Journalism
University of Alaska
Anchorage, AKSkills
- Video production and AI integration
- Content and media strategy
- Platform optimization
- Strategic planning and branding
- Adobe Creative Suite proficiency
- Visual content innovation
- AI-driven design strategies
- Project management
- Team leadership and collaboration
- Creative problem-solving
- Attention to detail
- Visual communication
Personal Information
Title: Driven Brand Storyteller | Digital/AI Content Producer
Timeline
Senior Producer
SiriusXM
01.2019 - 01.2025
Senior Manager, Digital Media
Asurion
01.2016 - 01.2019
Producer/Creative Strategist
The Foundry
01.2011 - Current
Supervising Producer, Branded Entertainment
Discovery Communications
01.2009 - 01.2010
Writer/Producer
Discovery Communications
01.2008 - 01.2009
Bachelor of Arts - Journalism
University of Alaska