Ahrefs
Joshua Gallo
Digital Marketing Specialist
Deerfield Beach,FL
Summary
SEO Executive with 6 years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
Work History
SEO Manager
Dr. Nandi
, Florida
06.2020 - 10.2021
- Reviewed and optimized client site to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Completed keyword research to target clients based on keyword targeting.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
SEO Specialist
Ak Cannabis
West Palm Beach, FL
04.2019 - 05.2020
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google Webmaster Tools accounts and monitored for crawling and indexing issues.
- Analyzed SEO outreach goals and presented topic findings to marketing director and content writers.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
Digital Marketing Manager
Naked Media
Fort Lauderdale, FL
03.2017 - 03.2019
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Set up SEM Campaigns such as Facebook ads for clients
SEO Specialist
Daylight Detox/Stepping Sober
West Palm Beach, FL
12.2016 - 03.2018
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Created content Topic strategies for Outreach Blogs.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Built, implemented and updated effective SEO strategies.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Education
Associate of Science - Engineering
01.2014 - 02.2016
Skills
Keyword optimization
Backlink Research
SEM trend knowledge
On-Page SEO
Off-Page SEO
Schema Markup
Software
Semrush
Google Analytics
Google Search Console
G-suite
Timeline
SEO Manager - Dr. Nandi
06.2020 - 10.2021
SEO Specialist - Ak Cannabis
04.2019 - 05.2020
Digital Marketing Manager - Naked Media
03.2017 - 03.2019
SEO Specialist - Daylight Detox/Stepping Sober
12.2016 - 03.2018
The Apprentice School - Newport News Shipbuilding - Associate of Science, Engineering
01.2014 - 02.2016