Scouting
Joshua Green
Terrell,TX
Summary
Versatile Senior Manager specializing in SEO and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior Manager (SEO)
Clutch
03.2023 - 09.2024
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Managed and supported a growing team providing leadership, guidance, and mentoring.
- Increased traffic by 50% by developing SEO strategies to update and evolve Clutch owned sites.
- Partnered cross functionally with stakeholders on an ongoing basis to implement projects and provide SEO learning
- Launched and managed A/B testing programs to improve user experience and conversion rates.
- Discovered new traffic opportunities using keyword research, gap analysis, and competitor evaluations
- Leveraged tools including Lumar, Conductor, SEMrush, and Ahrefs for reporting and analysis.
- Improved technical SEO including schema, page speed, and crawlability on both mobile and desktop.
SEO Manager
Hipcamp
02.2022 - 03.2023
- Created dynamic SEO strategies to exceed market competitors and exceed target KPIs by 45%.
- Guided implementation of key UX and SEO improvements by leading internal teams as well as external vendors.
- Communicated SEO growth and achievement to senior leadership in monthly stand ups and QBRs.
- Monitored SEO performance using Amplitude, Looker, Google Search Console, Google Analytics.
- Conducted root cause analysis of material increases and decreases in rankings.
- Partnered with stakeholders to identify and implement user experience improvements.
- Participated in cross-functional planning & prioritization to ensure site wide growth.
Senior SEO Manager
Expedia Group
09.2015 - 01.2022
- Managed vendor relationships that increased visitors by 70%, transactions by 20%, and GB by 63%.
- Increased CVR through continual site audits to uncover technical issues.
- Performed annual and quarterly forecasting.
- Lead and training internal teams on SEO and user experience best practices.
- Performed site changes including html, image, and CSS editing without requiring developer assistance.
- Used Adobe Analytics, Qlikview, Teradata and more for ad-hoc and routine reporting.
- Built and led SEO test and learn (A/B testing) programs for every Expedia brands.
Natural Search Analyst
Sports Authority, Inc.
09.2012 - 09.2015
- Owned development of SEO yearly plans and campaigns, strategy, budget, and execution.
- Partnered with internal teams, to include developers, marketing managers, buyers, and sales.
- Coordinated with paid media managers to ensure campaigns capitalized on evolving customer trends.
- Met with leadership and stakeholders to relay performance, challenges, and opportunities.
- Lead and manage third party agencies to ensure proper implementation of plans and campaigns.
Manager of Customer Fulfillment
LocalDirective, Inc.
01.2010 - 09.2012
- Created long and short-term strategic and tactical plans for marketing client websites.
- Managed and implemented 30+ development projects.
- Supervised three employees as well as multiple outsourced vendors.
- Managed paid search channels across Google, YouTube, and Facebook.
- Increased brand awareness and created brand evangelists using social media marketing.
- Communicated proposals, expectations, and results to clients about their digital marketing programs.
- Created, implemented, and performed training on SOPs and best practice guidelines.
Online Marketing Coordinator
Webolutions, Inc.
04.2008 - 10.2009
- Increased clients' ROI and ROAS by implementing targeted SEO initiatives and paid search campaigns
- Increased website conversions by more than 75% using multiple analytical and testing tools.
- Created and managed landing pages for products.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Managed search engine marketing budgets and tracked campaign performance.
Promotions Specialist
Blizzard Internet Marketing, Inc.
05.2005 - 04.2008
- Created client revenue streams by implementing and managing SMM, SEM, and SEO programs
- Designed and developed multiple wordpress blogs for client to expand their SEO value
- Developed and edited content for landing pages and blogs across multiple domains
Education
Bachelor of Science - Information Technology
University of Phoenix
Phoenix, AZ01.2006
Skills
- SEO Strategy and Tactics
- Data Analytics
- Cross-Functional Collaboration
- Content Development and Optimization
- Technical Consulting
- Team Building
- Search Engine Marketing
- Market Research and Analysis
- Social Media Marketing
- Budgeting and Allocation
- User Experience Testing
Websites
Certification
- SEOclarity Certification, 2017
- Qualified Google Advertising Professional, 2008
Awards
- Chiefs Commendation, City of Golden, 2004
- Eagle Scout, Troop 130, 1994
Volunteering
- Firefighter, City of Golden, 1994-2004
- Scouts BSA Leader, Pack 312, 2018-2023
- Committee Chair, Troop 83, 2023-Current
- D&D Dungeon Master, Various, 1989-Current
References
- Matt Finch, (845) 742-0477
- Karen DeJarnette, (425) 681-5840
Accomplishments
- Resolved product issue through consumer testing.
- Supervised team of 5 staff members.
- Collaborated with team of 15 in the development of multiple microsites and blogs
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Healthcare benefitsPersonal development programsWork-life balanceCareer advancementQuote
If you can dream it, you can do it.
Walt Disney
Interests
Technology
Volunteering
Table Top Games
Timeline
Senior Manager (SEO)
Clutch
03.2023 - 09.2024
SEO Manager
Hipcamp
02.2022 - 03.2023
Senior SEO Manager
Expedia Group
09.2015 - 01.2022
Natural Search Analyst
Sports Authority, Inc.
09.2012 - 09.2015
Manager of Customer Fulfillment
LocalDirective, Inc.
01.2010 - 09.2012
Online Marketing Coordinator
Webolutions, Inc.
04.2008 - 10.2009
Promotions Specialist
Blizzard Internet Marketing, Inc.
05.2005 - 04.2008
Bachelor of Science - Information Technology
University of Phoenix
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