Joshua Gurnick
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Successful public relations and marketing professional with substantial experience developing and executing a variety of campaigns. Focused experience in overseeing social media marketing for growing organizations eager to enhance brand awareness. Demonstrated time management and collaboration skills.
Overview
7
7
years of professional experience
Work History
Social Media & Digital Engagement Manager
Indianapolis Public Schools
09.2023 - Current
- Manages content strategy and creation for district's main accounts and oversees account management of 60+ school accounts.
- Developed and promoted district brand, images and identity to public.
- Captures content at dozens of district, school, and community events throughout the year.
- In a year and a half, social channels have garnered more than 3.8+ million impressions, 203,000+ engagements, and gained more than 5,500 new followers.
Social Media Manager
Andretti Autosport
02.2023 - 09.2023
- Managed content capture and day-to-day social media operations of Andretti Autosport.
- Developed the social strategy and a cohesive digital persona.
- Managed all third party creative services and in-house content producers.
- Collaborated with partners to develop and execute impactful social media content, ensuring alignment with their brand objectives and maintained strong relationships to enhance mutual engagement and reach.
- In my time at Andretti Autosport, social channels garnered more than 39.6 million impressions and 3.3 million engagements.
Marketing & Communications General Manager
World Athletics Championships Oregon22
10.2021 - 07.2022
- Managed all digital channels including social media, website, and email marketing.
- Refined brand voice and tone, ensured content alignment and managed day-to-day messaging alongside the Communications Director.
- Developed creative and captivating visual content with graphic designers, marketing, and communications teams.
- Developed content strategies to drive ticket sales.
- Conducted and reported analysis of KPIs to inform future strategies.
- At Oregon22, channels grew to 91,000+ followers with 20+ million impressions, 985,000+ engagements and 7+ million video views in the lead-up to and during the 10-day championship event.
- The event saw successful event delivery with more than 150,000+ ticketed spectators and the most watched track and field world championships on record with 18.7 million total viewers across NBC's platforms.
Media & Communications Coordinator
USA Track & Field (USATF)
01.2018 - 09.2021
- Executed public relations, communications, social media, photography, and media operations plans for events ranging from youth and elite national championships to major global competitions such as the World Athletics Championships and Olympic Games.
- Conceptualized and executed social media content to achieve a significant increase in the visibility and following of the sport.
- Developed and implemented new streamlined processes for media credentialing, photography archive and content library.
- In less than four years, USATF's social media increased to more than 525,000 followers and benefited from celebrity athlete engagement and campaigns such as 'On This Day in USATF history' that resulted in viral exposure across media.
Education
Bachelor of Science - Journalism, Public Relations; Business Minor
University of Oregon
Eugene, OR01.2015
Skills
- Adobe Creative Cloud
- Photography and videography
- Marketing team collaboration
- Social media and promotions
- Podcast production
- Content strategy
Accomplishments
- Have led social growth combined across all prior roles of more than 600,000+ followers, 63+ million impressions, and 4.3+ million engagements
- Managed content team of 10+ content creators
- Successfully executed content plans and creation at Olympic Games and World Championship events
Hobbies and Interests
- Sports, running, camping, gardening, cooking, photography
Timeline
Social Media & Digital Engagement Manager
Indianapolis Public Schools
09.2023 - Current
Social Media Manager
Andretti Autosport
02.2023 - 09.2023
Marketing & Communications General Manager
World Athletics Championships Oregon22
10.2021 - 07.2022
Media & Communications Coordinator
USA Track & Field (USATF)
01.2018 - 09.2021
Bachelor of Science - Journalism, Public Relations; Business Minor
University of Oregon
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