Joshua Heilpern
White,GA
Summary
Dedicated SEO and Project Management professional with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and Google Analytics report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients. With proven experience in content strategy, link building and keyword strategy.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Project Manager
Freelancer
Atlanta, GA
10.2021 - Current
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget. Results: 18% Launch Below Budget and 14 Days Early Delivery
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Conceptualized brand identity and developed unique graphics, tone, and breadth across the digital landscape. Result: 15% increase in lead generation
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability. Results: 25% customer engagement
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
Project Manager/SEO Trainee
Vektr Digital Solutions
Atlanta, GA
01.2020 - 10.2021
- Enhanced brand awareness and lead quality while managing internal and external marketing campaigns. Result: 17% increase in lead quality
- Research industry and marketplace trends to develop customized solutions
- Controlled team bandwidth and progress tracking for project milestones reporting. Result: Improved overall customer satisfaction by 23%.
- Tracked project performance to analyze successful completion of short- and long-term goals.
- Used Screaming Frog verification techniques throughout project life cycle to identify project scopes, constraints, risks, deadlines and costs.
- Used process improvement tools to separate and combine tasks into efficient workflow, improving efficiency 16%.
Director of Operations and Culinary, Chef
SAIGE
Atlanta, GA
01.2018 - 01.2020
- R&D, Saige, Supervised daily activities to align with business objectives. Result 15% drop in labor costs.
- Authorized SOW as required, defined, implemented, and revised policies and project guideline. Result: Decrease Churn Rate and onboarding time by 30 hours and increasing driver efficiency by 25% per delivery route
- Upgraded various procedures to increase yield and profit margins by lowering weekly food costs to 18%
- Presents mindful communication skills ensuring timely and accurate responses. Results: 43% increase in customer satisfaction and acceptance of deliverables.
Assistant Project Manager
Morrison Digital Agency
Atlanta, GA
05.2017 - 12.2017
- Identified project scopes, constraints, risks, and deadlines
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Prepared and filed documents and collected data to track performance and efficiency
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Education
B.S - Culinary Arts Management
The Art Institute of Atlanta
06.2008 - 12.2011
Skills
Google Analytics
Keyword optimization
MS Office
Flexible and Adaptable
ADA Compliance
Analytical and Critical Thinking
Screaming Frog
Semrush
Adobe Analytics
Google Indexing
Timeline
Project Manager
Freelancer
10.2021 - Current
Project Manager/SEO Trainee
Vektr Digital Solutions
01.2020 - 10.2021
Director of Operations and Culinary, Chef
SAIGE
01.2018 - 01.2020
Assistant Project Manager
Morrison Digital Agency
05.2017 - 12.2017
B.S - Culinary Arts Management
The Art Institute of Atlanta
06.2008 - 12.2011