Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Joshua Leatherwood

Mint Hill ,NC

Summary

Innovative Marketing and Digital Media Manager with a proven track record at the world’s two largest collector and specialty vehicle dealers, enhancing brand visibility, audience engagement and conversion rates. Expert in digital strategy and multimedia production who excels in Content Marketing, Email Marketing, Copywriting, SEO and Social Media. Skilled in teamwork, critical thinking and event planning, I lead with adaptability and a strong sense of style.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Marketing and Digital Media Manager

Streetside Classics
05.2023 - Current

As Marketing and Digital Media Manager at Streetside Classics, my primary responsibility is to adequately and correctly represent the company and all six of its locations in all forms of consumer-facing media. In addition to creating and managing Social Media content, I create and manage sales copy, create and manage email campaigns, and manage photography and video production. Global representation of the Streetside brand also includes the tasks of monitoring all review sites, business pages and third-party vendors as well as coordinating both in-house and external show support and participation.

Co-Founder and Marketing Director

BarkitectureCLT
05.2018 - Current

BarkitectureCLT is a 501(c)3 non-profit organization that hosts an annual custom pet house design competition and silent auction to benefit local animal welfare groups. As Co-Founder and Marketing Director, my primary responsibility is planning, marketing and coordinating events.

Content and Marketing Director

RK Motors
02.2023 - 05.2023

As Content and Marketing Director at RK Motors, my primary responsibility was creating and curating content for all the organization’s marketing channels. In addition to generating a wide variety of written, visual, and video assets, I pushed all the company’s messaging and product listings to a roster of third-party platforms and monitored those platforms daily. Other responsibilities included managing Google ads, managing Meta ads, controlling the marketing budget, managing the marketing team, and coordinating all the company’s corporate events.

Content Director

RK Motors
01.2016 - 05.2023

As Content Director at RK Motors LLC, my primary responsibility was to create factual and engaging content that generated leads and reinforced the brand’s leadership position in the collector car industry. In addition to creating all of the company’s sales copy, I built the RK Motors name with effective brand copy, strategic SEO copy and unique Social Media content.

Content Editor

RK Motors
07.2011 - 12.2015

As Content Editor at RK Motors LLC, my primary responsibility was to create all of the company’s sales copy.

Education

Bachelor Of Arts - Psychology

University of North Carolina At Charlotte
Charlotte, NC
05.2009

Bachelor Of Arts - Sociology

University of North Carolina At Charlotte
Charlotte, NC
05.2009

Skills

  • Multimedia Production
  • Video editing
  • Written Communication
  • Content Development
  • Schedule Management
  • Digital Strategy
  • Strong graphic and visual sense
  • Production Oversight

Certification

  • HubSpot Social Media Marketing Certification
  • Google Ads Search Certification
  • Google Ads Measurement Certification
  • Google Ads Display Certification

Timeline

Marketing and Digital Media Manager

Streetside Classics
05.2023 - Current

Content and Marketing Director

RK Motors
02.2023 - 05.2023

Co-Founder and Marketing Director

BarkitectureCLT
05.2018 - Current

Content Director

RK Motors
01.2016 - 05.2023

Content Editor

RK Motors
07.2011 - 12.2015

Bachelor Of Arts - Psychology

University of North Carolina At Charlotte

Bachelor Of Arts - Sociology

University of North Carolina At Charlotte
Joshua Leatherwood