Joshua Maloney
Riverview,FL
Summary
Dynamic marketing executive with over 20 years of experience driving growth for global brands in entertainment, consumer products, and lifestyle sectors. Proven track record in managing multimillion-dollar marketing budgets, building high-performance teams, and forging strategic partnerships with Fortune 500 companies, renowned global music artists, and major event properties. Expertise in sponsorship acquisition, brand activations, and innovative marketing strategies that consistently deliver measurable results. Committed to leveraging creativity and analytical skills to elevate brand presence and enhance market share.
Overview
29
29
years of professional experience
Work History
Founder & CEO
Malco Enterprises
Tampa, FL
01.2021 - Current
- Founded a marketing and sponsorship consultancy specializing in sports, entertainment, and media partnerships.
- Negotiated sponsorships in NASCAR and other live entertainment platforms, connecting brands with high-visibility opportunities.
- Developed tailored brand activation strategies to maximize ROI for clients in competitive markets.
Chief Marketing Director
Armadillo Enterprises (Dean Guitars)
Tampa, FL
01.2017 - 01.2021
- Returned to Dean Guitars to lead global marketing strategy, overseeing artist relations, brand partnerships, and campaign execution.
- Directed multimillion-dollar budgets and managed cross-functional marketing teams to expand brand visibility in domestic and international markets.
- Negotiated high-profile artist endorsements and product launches, increasing annual revenues through signature product lines and licensing deals.
- Secured media partnerships and product placements that elevated Dean Guitars’ global market share.
Chief Marketing Officer
Tampa Harley-Davidson Dealer Group
Tampa, FL
01.2015 - 01.2017
- Directed marketing and branding for dealership group spanning Tampa, New Port Richey, Brandon, and Panama City.
- Managed a multi-million-dollar marketing budget and a team of 15 direct reports, ensuring alignment of campaigns with corporate objectives.
- Coordinated the Thunder Beach Motorcycle Rally in Panama City Beach, driving brand engagement with one of the nation’s largest motorcycle events.
- Negotiated regional sponsorships and partnerships that strengthened Harley-Davidson’s market position in Florida.
- Implemented customer loyalty programs and experiential campaigns that improved retention and repeat sales.
Director of Artist Relations & Marketing
Armadillo Enterprises (Dean Guitars)
Tampa, FL
01.2004 - 01.2015
- Forged partnerships with global acts including Shinedown, Megadeth, Florida Georgia Line, Bret Michaels, and others, expanding brand visibility worldwide.
- Increased signature product revenue from $700K to $7M annually through innovative artist-driven campaigns.
- Developed B2B partnerships with HSN and Hard Rock Energy, reaching 3M+ consumers worldwide.
- Secured product placement on Full Throttle Saloon (3 seasons), expanding national audience exposure.
- Directed trade show strategies (domestic & international), managing budgets and coordinating sales/marketing alignment.
Assistant to CEO / Production Manager
Creative Media Direct, Inc.
Largo, FL
01.2001 - 01.2003
- Supported executive leadership in daily operations and production management.
- Managed clerical staff, scheduling, and reporting while facilitating cross-functional collaboration.
QC Manager
Armadillo Enterprises
Clearwater, FL
01.1997 - 01.2001
- Led quality control operations, ensuring product standards across 80+ inspection points.
- Collaborated with production teams to maintain quality and meet delivery deadlines.
Education
Undergraduate Studies -
Indiana University
Bloomington, INHigh School - undefined
Ben Davis High School
Indianapolis, INSkills
- Executive Marketing Leadership
- Strategic Brand Partnerships & Sponsorships
- Contract Negotiation & Artist Relations
- Experiential & Event Marketing
- Product Placement & Licensing
- Revenue Growth & B2B Development
- Team Leadership & Organizational Development
- Multi-Million Dollar Budget Management
Timeline
Founder & CEO
Malco Enterprises
01.2021 - Current
Chief Marketing Director
Armadillo Enterprises (Dean Guitars)
01.2017 - 01.2021
Chief Marketing Officer
Tampa Harley-Davidson Dealer Group
01.2015 - 01.2017
Director of Artist Relations & Marketing
Armadillo Enterprises (Dean Guitars)
01.2004 - 01.2015
Assistant to CEO / Production Manager
Creative Media Direct, Inc.
01.2001 - 01.2003
QC Manager
Armadillo Enterprises
01.1997 - 01.2001
High School - undefined
Ben Davis High School
Undergraduate Studies -
Indiana University
Community Service
Hillsborough County Sheriff’s Office, Honorary Deputy, 2012, Present