Joshua McKenzie
Tampa,FL
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media, and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Overview
10
10
years of professional experience
3
3
Certifications
Work History
Founder & CEO
Successful Tomorrow
Denver, CO
02.2014 - Current
- Successful Tomorrow is an agency I founded to use my experience to help other companies where I knew they were struggling
- Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Head of Digital Media
Verticals Agency
Remote, CA
02.2019 - 02.2022
- Lead weekly client-facing meetings with managers, promoters, artists, and label representatives to determine project needs and positioning requirements.
- Directed Marketing campaigns strategies for artists with Ineffable Music Group, Redline Management, Sony Music Group, Atlantic Records, and Interscope.
- Campaigns included: Upcoming music releases (Pre-Save campaigns), Merchandising, YouTube video promotion, song releases, concert ticket sales, and more.
- Managed over $150k/mo in ads budget.
- Analyzed media engagement and produced tracking reports.
- Put together and distributed press kits and other materials.
- Collected information about kinds of audiences targeted by different media and approximate size each group
- Led implementation of best practices to support customer service satisfaction initiatives
Director of Sales and Marketing
Ausounds Intelligence
Remote, CA
02.2018 - 02.2019
- Created and managed go-to-market strategy including standardized training programs for retail, press kits, sell sheets, PR, Digital Marketing, ambassador programs, and collateral for 3 different product lines Designed co-branded launch promotions that increased sales velocity and earned PR placement in dozens of industry-specific magazines
- Sourced advertising opportunities to place adverts in press and social media.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
Marketing Director
Echobox Audio
Remote, CA
11.2012 - 03.2015
- Achieved 300% increase in online sales through digital marketing strategies
- Coordinated with creative teams to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies, and sustain loyal customer base.
Education
BA - Marketing
Ashford University
05.2020
Certification in Marketing - Marketing
Harvard Business School
01.2020
Skills
- Staff Management
- E-Commerce
- Social Media Marketing
- Marketing Strategy Development
- SEM marketing
- Brand marketing
- Shopify
- Keynote / PPT presentation
- PPC Campaign Management
- Email Marketing
- Digital Marketing
- Google Analytics
- Facebook Advertising
- Google AdWords
- Social Media Management
Certification
- Certified Display Ads, Google - 2022-2023
- Certified Search Ads, Google - 2022-2023
- Certified Shopping Ads, Google - 2022-2023
- Certified Facebook Blueprint
Timeline
Head of Digital Media
Verticals Agency
02.2019 - 02.2022
Director of Sales and Marketing
Ausounds Intelligence
02.2018 - 02.2019
Founder & CEO
Successful Tomorrow
02.2014 - Current
Marketing Director
Echobox Audio
11.2012 - 03.2015
BA - Marketing
Ashford University
Certification in Marketing - Marketing
Harvard Business School
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