Joshua Mervin
Pasadena,CA
Summary
High energy Marketing and Communications CMO with over 14 years of ministry leadership, church expansion, weekend experience development, marketing and executive level strategy and leadership, with a strong passion for reaching nonbelievers using inbound marketing techniques.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Owner of Deus Vult Marketing & Consulting LLC
Self-Employed
01.2022 - Current
- Strategic planning and implemented growth strategies resulting 10%-30% growth in attendance and 7%-13% increase in giving.
- Consulted and lead marketing campaign that raised $1.2 Million in capital for St. John's Presbyterian Church in Los Angeles.
- Optimized SEO strategies utilizing keyword research techniques and on-page optimizations; improved organic search rankings significantly.
- Negotiated advertising contracts with media partners, securing favorable terms that maximized ROI on ad spend.
- Improved website conversion rates by optimizing landing pages and implementing A/B testing.
- Revamped and streamlined communications and marketing strategy for Bridge Church Fresno, Vintage Church, Hills Church, Gateway Church Visalia and Blessed Sacrament Hollywood
- Developed and managed capital campaigns resulting in millions of dollars in revenue.
- Instituted strategic planning processes to determine future direction and lay out plans for growth.
- Created modern and innovative websites to drive business and increase conversion rates.
- Analyzed demographic feedback, web statistics, claims information and program participation levels to assess impact of communications plan.
- Boosted social media presence, managing content creation and scheduling for various platforms.
- Implemented CRM system to track client interactions, improving efficiency in sales follow-ups and relationship management.
- Mentored junior team members in best practices for digital marketing and communications strategies.
- Oversaw social media strategies, paid media advertising, email campaigns and database management.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Live and online experience development and team training
- Streamlined internal communication processes, fostering a collaborative work environment across departments.
- Spearheaded crisis communication efforts during challenging situations; maintained transparency while protecting the organization's reputation.
- Planned, trained and tracked annual advertising budgets for multiple campaigns with interactive online, print, email, event sponsorship and creative development.
- Manage and developed church apps
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched Google, Facebook, and Instagram marketing campaigns.
- Increased customer engagement through the creation and distribution of targeted email newsletters.
- Increased engagement through the creation and distribution of targeted email newsletters.
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
Creative Director
Radius Church
11.2020 - 01.2022
- Established procedures and quality standards for music, production and communications department.
- Revamped work strategies and processes to accomplish objectives including creating strategic detailed marketing plans for departments and organization.
- Launched and supervised marketing and communications, video production, live production, guest services, facilities and musician teams.
- Created and launched 4 week digital marketing plan resulting in over 1k new subscribers using Google Ads, TikTok Ads, Facebook and Instagram Ads.
- Managed increase of 3500 new social media followers on Instagram, Facebook and TikTok.
- Managed all inbound and outbound digital marketing campaigns.
- Led team that planned and executed in person services and online events.
- Supervised video content creation team resulting in over 56 videos in 6 month period.
- Developed high-impact creative trailers and promotional content for organizational campaigns from concept to completion.
- Supervised design and production staff developing innovative designs for marketing and social media engagement projects.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Negotiated contracts and timelines with service providers such as printers, video production, musicians and production specialists.
- Fostered highly communicative, collaborative and team culture in three departments resulting in 20% growth in volunteers.
Executive Director of Creative Arts
Eastside Christian Church
06.2017 - 10.2020
- Supervised church growth to average weekend attendance of 5,000 to 10,000 people.
- Created and executed marketing plans that resulted in 40% growth or 3,000-person increase in regular attendance.
- Increased attendance for Christmas services by 38% to over 25k people annually.
- Supervised, planned and executed complex Christmas Experience Programs with budget of over $200k for five campuses.
- Oversaw all special guests and interviews for names like Darryl Strawberry, Candace Cameron, Elizabeth Hasselbeck, Albert Pujols, and Carlos Whitaker.
- Worked with executive team to create "Gift of Giving Ministry" attributing to additional $750K annually to mission causes and campus development.
- Worked with executive team on policy decisions, ministry budgets, high priority new positions and hiring, ministry plans for all departments and leadership development.
- Supervised worship, communications and production departments of over 25 staff and hundreds of volunteers.
- Oversaw all weekend experiences at 5 campus location.
- Supervised, planned and executed all weekends and special events.
- Developed app for higher engagement and analytics.
- Launched two physical campus locations in Bellflower, CA and Redlands, CA.
- Revamped, reversed and doubled attendance at declining campus in La Habra, CA from 250 to 500 people in regular attendance.
- Planned, marketed and executed five profitable conferences with attendance over 2,200 each, resulting in profit margin.
- Managed budget of around $1 million annually.
- Restructured communications and production departments into "Central Teams" to facilitate scalable growth.
- Experience in creating inbound marketing email drip campaigns.
- Launched YouTube channel marketing for SEO and higher engagement resulting in 15k subscribers in 6 months.
- Created YouTube marketing campaign resulting in over 1.5 million views.
- Created brand guide for franchise expansion and organizational use.
- Built volunteer teams for three campuses exceeding 100 volunteers for both music and production departments.
- Produced hundreds of promo videos and graphics for events and general marketing.
- Produced over 50 story testimonial videos resulting in achievement of key performance indicators and quarterly goals.
- Created and managed 6-month ministry plans for organization and three supervised departments.
Director of Weekend Experience
Friends Church
11.2015 - 06.2017
Creative Director
Whittier Area Community Church
05.2010 - 11.2015
Education
Bachelor of Arts - Commercial Music: Emphasis Drum Set
Musicians Institute
Hollywood, CA2007
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Marketing
- Staff management
- Consulting
- KPI management
- Hiring and staffing
- Market trend awareness
- Growth strategy implementation
- Brand strategy planning
- Team leadership
Certification
Hubspot Digital Marketing Certified
Hubspot Digital Advertising Certified
Hubspot Email Marketing Certified
Timeline
Owner of Deus Vult Marketing & Consulting LLC
Self-Employed
01.2022 - Current
Creative Director
Radius Church
11.2020 - 01.2022
Executive Director of Creative Arts
Eastside Christian Church
06.2017 - 10.2020
Director of Weekend Experience
Friends Church
11.2015 - 06.2017
Creative Director
Whittier Area Community Church
05.2010 - 11.2015
Bachelor of Arts - Commercial Music: Emphasis Drum Set
Musicians Institute