Joshua M. Ratliff
Bentonville,AR
Summary
Qualified Sales Enablement Manager with proven ability to drive team performance and enhance sales processes. Successfully implemented training programs and tools that increased sales efficiency. Demonstrated expertise in cross-functional collaboration and strategic planning.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sales Systems Administrator
Central States Manufacturing, Inc
06.2025 - Current
- Administered and optimized the company’s CRM system for 70+ users, improving data accuracy through system audits and automated workflows.
- Deployed (6) sales dashboards, providing leadership with real-time visibility into pipeline health.
- Led a Sales ERP system upgrade, data migration and validation.
- Developed and delivered training sessions for 100+ team members, improving CRM adoption rates to 95% within 3 months of rollout.
- Partnered with sales leadership to implement automation of workflows, reducing quote turnaround time from 3 days to less than 24 hours.
ERP Core Team
Central States Manufacturing, Inc.
12.2022 - 06.2025
- Partnered with cross-functional leaders during ERP implementation to map and optimize 150+ business processes, reducing manual touchpoints by 50%.
- Led UAT efforts with 70+ end-users, creating test scripts, validating workflows, and ensuring 100% defect resolution prior to go-live.
- Supported data migration of 3,500+ records from legacy systems, achieving 100% data accuracy during cutover.
- Designed and delivered ERP training sessions to 100+ employees, resulting in a 100% adoption rate.
- Collaborated with IT and consultants to implement ERP enhancements that improved order processing speed by 150%.
Business Development Manager-Coils
Central States Manufacturing, Inc
09.2021 - 12.2022
- Grew coil sales revenue by 60% year-over-year, adding 13 new accounts and expanding market presence.
- Negotiated and secured long-term supply agreements totaling $2.5M, increasing customer retention and recurring revenue streams.
- Conducted targeted outreach and strategic prospecting, generating 100+ qualified leads annually and converting 13% into active customers.
- Collaborated with supply chain to ensure on-time delivery of 99% of orders, improving customer satisfaction and repeat business.
- Provided data-driven market insights and competitive analysis that influenced pricing, resulting in a 10% improvement in gross margin on coil products.
ERP Subject Matter Expert
Central States Manufacturing, Inc
04.2020 - 09.2021
- Led continuous process improvements in ERP workflows, increasing order-to-delivery efficiency by 30%.
- Developed and implemented standard operating procedures and best practices, driving a 20% reduction in system-related support tickets across 3 business units.
- Partnered with Finance and IT to optimize reporting and analytics, providing leadership with actionable insights.
- Conducted ongoing system audits and performance reviews, identifying and addressing inefficiencies.
- Trained and mentored 100+ employees on process improvements and ERP system enhancements.
Retail Sales Manager
Metal Central
06.2017 - 04.2020
- Directed retail sales operations for Metal Central, growing annual revenue by 10%+ and expanding the customer base.
- Managed a team of 6+ sales associates, implementing coaching and performance plans that improved team sales productivity by 20%.
- Oversaw inventory and product availability, reducing stock-outs and increasing order fulfillment accuracy to 98%.
- Developed and executed promotional campaigns and upselling strategies.
- Implemented reporting and analytics processes, providing actionable insights that improved sales forecasting accuracy.
Business Development Manager – Components
Central States Manufacturing, Inc
06.2012 - 06.2017
- Increased components division revenue by 40% year-over-year, adding 30+ new accounts and expanding market share in Mid-West region.
- Negotiated and closed $2M+ in new business, securing long-term customer relationships and predictable revenue streams.
- Prospected and converted qualified leads, achieving high conversion rates and exceeded sales targets consistently.
- Collaborated with operations and supply chain to ensure on-time delivery of 98% of orders, improving customer satisfaction and repeat business.
- Provided market insights and competitive analysis that informed pricing and product strategy, resulting in improved net operating income.
Assistant Branch Manager
Enterprise Rent-A-Car
07.2006 - 06.2012
- Assisted in managing daily branch operations, leading a team of 6+ employees and increasing branch revenue year-over-year.
- Implemented sales strategies and upselling initiatives, boosting ancillary product sales by 15% and improving overall transaction value.
- Oversaw fleet management and logistics, ensuring 98% vehicle availability and reducing turnaround time.
- Conducted training and coaching programs for Management Trainees and Customer Service Representatives, resulting in 3 team members promoted.
- Improved customer satisfaction scores through process enhancements, complaint resolution, and enhanced service standards.
Education
MBA - Consumer Insights
John Brown University
Siloam Springs, ARBachelor of Science - Business Administration & Marketing
Arkansas Tech University
Russellville, ARSkills
- CRM software administration
- Proficient in ERP systems
- Proficient in MS Office Suite
- Proficient in MS Power BI
- Proficient in Azure DevOps
- Effective sales negotiation
- Client relationship management
- Competitive analysis
Certification
Certified Professional Sales Leader (CPSL), National Association of Sales Professionals
Timeline
Sales Systems Administrator
Central States Manufacturing, Inc
06.2025 - Current
ERP Core Team
Central States Manufacturing, Inc.
12.2022 - 06.2025
Business Development Manager-Coils
Central States Manufacturing, Inc
09.2021 - 12.2022
ERP Subject Matter Expert
Central States Manufacturing, Inc
04.2020 - 09.2021
Retail Sales Manager
Metal Central
06.2017 - 04.2020
Business Development Manager – Components
Central States Manufacturing, Inc
06.2012 - 06.2017
Assistant Branch Manager
Enterprise Rent-A-Car
07.2006 - 06.2012
MBA - Consumer Insights
John Brown University
Bachelor of Science - Business Administration & Marketing
Arkansas Tech University
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