Creative Social Media Manager with a proven record of success in building brand awareness, increasing followers, and partnering with top influencers through a cohesive digital strategy. Engaging storyteller with an award-winning history in photojournalism and content development. Develops vision and achieves objectives through the execution of integrated plans.
Established processes to ensure efficient workflow throughout the organization.
Coached, mentored, and trained team members in order to improve their job performance.
Ensured compliance with regulatory requirements and industry standards.
Managed vendor relationships by negotiating contracts, and ensuring timely delivery of goods and services.
Assigned tasks to associates to fit skill levels, and maximize team performance.
Optimized posts for SEO purposes by researching relevant keywords and hashtags.
Created original and engaging content for multiple social media platforms.
Researched industry trends and competitors' activities to develop relevant ideas for content creation.
Designed promotional materials using graphic design software applications.
Identified potential opportunities for collaborations between the company and other organizations.
Built a monetized social media following across multiple platforms, including YouTube, Instagram, X, Facebook, and TikTok. Stimulated growth exceeding 5,000 followers and over 3 million views in 2024 by creating engaging long and short-form videos, edited using Adobe, Final Cut, and CapCut.
Optimized posts for SEO purposes by researching keywords and hashtags relevant to our ad campaigns.
Mentored roster of 100 high school students and collaborated with community agencies to create youth program opportunities including Shelter KC, Heart to Heart International, and Lone Elm Community Gardens.
Managed a team of sponsors and interns to build a safe environment for students.
Managed social media presence and in-person outreach to broadcast weekly youth events.
Built a six-month strategy to launch a not-for-profit entity within a religious organization.
Interviewed candidates to run operations.
Navigated legal confinements to optimize a not-for-profit business strategy.
Identified and researched local consumer demographics, and created a service that the consumer desires and needs.
Conducted competitive analysis to understand the strengths, weaknesses, opportunities, and threats faced by competitors in the industry.
Recruited high school and junior college athletes to join the University team.
Developed the team relationally and physically by creating and implementing team-building exercises and training programs daily.
Masters of Business Administration MidAmerica Nazarene University
Bachelor of arts in Humanities MidAmerica Nazarene University