Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Joshua Ranich

Munster,IN

Summary

Dynamic marketing professional with a proven track record, specializing in SEO content writing and brand voice development. Successfully boosted sales revenue through innovative promotional strategies and enhanced customer engagement via effective social media management. Adept at audience research and analysis, driving impactful marketing campaigns that resonate with target demographics.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Copywriter/Content Writer

Contract/Freelance
08.2018 - Current
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Formatted copy to align with project-specific guidelines.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Write and edit SEO-optimized blog posts, product pages, and landing pages, increasing organic traffic by 40% within the first year.
  • Develop content strategies for social media campaigns, contributing to a 25% increase in engagement and a 15% rise in followers.
  • Work closely with the marketing team to create email campaigns that resulted in a 10% increase in click-through rates.
  • Conduct thorough keyword research and implement SEO best practices to improve search rankings using tools like SEMrush and Google Analytics.
  • Collaborate with the design team to produce content that aligns with visual assets and enhances user experience.

Marketing Consultant

Contract for Albert's Diamond Jewlers
08.2023 - 12.2023
  • Boosted sales revenue through the implementation of innovative promotional strategies and events.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
  • Enhanced customer engagement with effective social media management and content creation.
  • Conducted marketing research, segmentation, and implementation strategies to reach desired customer base.

Education

Bachelor of Science - Business (Marketing)

Purdue University Northwest
Hammond, IN
05-2025

Skills

    SEO Content Writing

    Brand Voice Development

    Social Media Marketing

    Email Campaigns & Newsletters

    Digital Marketing

    WordPress & CMS

    Content Strategy & Planning

    Google Analytics & SEO Tools (SEMrush, Moz)

    Editing & Proofreading

    Audience Research & Analysis

Accomplishments

Purdue University Northwest - Media Planning “Best Media Plan” Recipient (12/4/2024)

Certification

HubSpot Digital Advertising Certified (01/2023 - Present)

Mimic Pro Certified (04/2023 - Present)

HubSpot Google Ads Search Certified (04/2023 - Present)

HubSpot Digital Marketing Certified (01/2024 - Present)

HubSpot Search Engine Optimization Certified (02/2024 - Present)

Timeline

Marketing Consultant

Contract for Albert's Diamond Jewlers
08.2023 - 12.2023

Marketing Copywriter/Content Writer

Contract/Freelance
08.2018 - Current

Bachelor of Science - Business (Marketing)

Purdue University Northwest

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